AMAZE HOLDINGS, INC. Segments Disclosure
3. SEGMENT INFORMATION
In its operation of the business, management, including our chief operating decision makers, Michael Pruitt, who served as Interim CEO through June 12, 2025, and current CEO Aaron Day, review certain financial information, including segmented internal profit and loss statements prepared on a basis not consistent with GAAP.
For all of the segments, the CODM uses segment revenues and segment gross margin for forecasting process. The CODM uses segment gross margin for evaluating product pricing. The CODM uses segment gross margin and segment operating loss in determining the compensation of certain employees.
During the periods presented, we reported our financial performance based on the following segments: Fresh Vine and Amaze Software. Amaze Holdings segment primarily represents the wine operations. Amaze Software segment primarily represents e-commerce and subscription service operations.
As of December 31, 2025 Amaze Holdings and Amaze Software had total segment assets of approximately $315,000 and $26.5 million, respectively. Total segment assets excludes goodwill of approximately $7.6 million. As of December 31, 2024 Amaze Holdings and Amaze Software had total assets of approximately $4.4 million and $0, respectively.
The table below presents information about reported segments for the years ended December 31, 2025 and 2024.
| Year ended December 31, 2025 | ||||||||||||
| Amaze Holdings | Amaze Software | Total | ||||||||||
| Revenues | $ | 123,991 | $ | 1,843,257 | $ | 1,967,148 | ||||||
| Gross income (loss) | (142,101 | ) | 1,712,613 | 1,570,512 | ||||||||
| Operating loss | (3,882,632 | ) | (50,510,801 | ) | (54,393,433 | ) | ||||||
| Year ended December 31, 2024 | ||||||||||||
| Amaze Holdings | Amaze Software | Total | ||||||||||
| Revenues | $ | 299,065 | $ | $ | 299,065 | |||||||
| Gross income (loss) | (5,819 | ) | (5,819 | ) | ||||||||
| Operating loss | (3,124,908 | ) | (3,124,908 | ) | ||||||||
The segment Amaze Software was not part of the Company until the segment was acquired March 7, 2025. The Amaze Holdings segment’s operations have remained consistent for all periods presented, however, the Company only had one operating and reportable segment prior to the acquisition.
About Segments Disclosures
Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.
Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.