2.   REVENUES

Disaggregation of Revenues

The following table disaggregates revenue by segment and major source for 2025, 2024 and 2023:

2025

Eliminations and

($ thousands)

  ​ ​ ​

Famous Footwear

  ​ ​ ​

Brand Portfolio

  ​ ​ ​

Other

  ​ ​ ​

Total

Retail stores

$

1,251,354

$

114,123

$

$

1,365,477

E-commerce - Company websites (1)

 

246,242

 

274,956

 

 

521,198

E-commerce - wholesale drop-ship (1)

 

 

120,212

 

(6,625)

 

113,587

Total direct-to-consumer sales

1,497,596

509,291

(6,625)

2,000,262

Wholesale - e-commerce (1)

 

 

226,105

 

 

226,105

Wholesale - landed

 

 

515,028

 

(51,548)

 

463,480

Wholesale - first cost

 

 

59,103

 

 

59,103

Licensing and royalty

 

1,532

 

6,390

 

 

7,922

Other (2)

 

922

 

59

 

 

981

Net sales

$

1,500,050

$

1,315,976

$

(58,173)

$

2,757,853

2024

Eliminations and

($ thousands)

  ​ ​ ​

Famous Footwear

  ​ ​ ​

Brand Portfolio

  ​ ​ ​

Other

  ​ ​ ​

Total

Retail stores

$

1,333,827

$

71,704

$

$

1,405,531

E-commerce - Company websites (1)

 

220,135

 

230,869

 

 

451,004

E-commerce - wholesale drop-ship (1)

 

 

117,128

 

(5,761)

 

111,367

Total direct-to-consumer sales

1,553,962

419,701

(5,761)

1,967,902

Wholesale - e-commerce (1)

 

 

240,338

 

 

240,338

Wholesale - landed

 

 

484,797

 

(53,975)

 

430,822

Wholesale - first cost

 

 

71,832

 

 

71,832

Licensing and royalty

 

1,810

 

9,210

 

 

11,020

Other (2)

 

684

 

85

 

 

769

Net sales

$

1,556,456

$

1,225,963

$

(59,736)

$

2,722,683

2023

Eliminations and

($ thousands)

  ​ ​ ​

Famous Footwear

  ​ ​ ​

Brand Portfolio

  ​ ​ ​

Other

  ​ ​ ​

Total

Retail stores

$

1,395,689

$

69,820

$

$

1,465,509

E-commerce - Company websites (1)

 

210,622

 

229,495

 

 

440,117

E-commerce - wholesale drop-ship (1)

 

133,097

 

(5,786)

127,311

Total direct-to-consumer sales

 

1,606,311

432,412

(5,786)

2,032,937

Wholesale - e-commerce (1)

 

233,183

 

233,183

Wholesale - landed

 

491,132

 

(57,169)

433,963

Wholesale - first cost

 

 

101,472

 

 

101,472

Licensing and royalty

 

2,330

 

12,576

 

 

14,906

Other (2)

 

755

 

78

 

 

833

Net sales

$

1,609,396

$

1,270,853

$

(62,955)

$

2,817,294

(1)Collectively referred to as "e-commerce" below
(2)Includes breakage revenue from unredeemed gift cards

Retail stores

The Company generates revenue from retail sales where control is transferred and revenue is recognized at the point of sale. Retail sales are recorded net of estimated returns and exclude sales tax. The Company records a returns reserve and a corresponding return asset for expected returns of merchandise.

Retail sales to members of the Company’s loyalty programs, including the Famously You Rewards program, include two performance obligations: the sale of merchandise and the delivery of points that may be converted to savings certificates and redeemed for future purchases. The transaction price is allocated to the separate performance obligations based on the relative stand-alone selling price. The stand-alone selling price for the points is estimated using the retail value of the merchandise earned, adjusted for estimated breakage based upon historical redemption patterns. The revenue associated with the initial merchandise purchased is recognized immediately and the value assigned to the points is deferred until the points are redeemed, forfeited or expired.

E-commerce

The Company generates revenue from sales on websites maintained by the Company that are shipped from the Company’s distribution centers or retail stores directly to the consumer, or picked up directly by the consumer from the Company’s stores (“e-commerce - Company websites”); sales from the Company’s wholesale customers’ websites that are fulfilled on a drop-ship basis (“e-commerce - wholesale drop-ship”); and other e-commerce sales (wholesale - e-commerce”), collectively referred to as “e-commerce”.  The Company transfers control and recognizes revenue for merchandise sold that is shipped directly to an individual consumer upon delivery to the consumer.  

Landed wholesale

Landed sales are wholesale sales in which the Company obtains title to the footwear from the overseas suppliers and maintains title until the merchandise clears United States customs.  The merchandise is shipped directly to the customer from the Company’s warehouses.  Many customers that purchase footwear on a landed basis arrange their own transportation of merchandise and, with limited exceptions, control is transferred at the time of shipment.  Landed sales generally carry a higher profit rate than first-cost wholesale sales as a result of the brand equity associated with the product along with the additional customs, warehousing and logistics services provided to customers and the risks associated with inventory ownership.

First-cost wholesale

First-cost sales are wholesale sales in which the Company purchases merchandise from an international factory that manufactures the product and subsequently sells to a customer at an overseas port.  Many of the customers then import this product into the United States.  Revenue is recognized at the time the merchandise is delivered to the customer’s designated freight forwarder and control is transferred to the customer.

Licensing and royalty

The Company has license agreements with third parties allowing them to sell the Company’s branded product, or other merchandise that uses the Company’s owned or licensed brand names. These license agreements provide the licensee access to the Company’s symbolic intellectual property, and revenue is therefore recognized over the license term. For royalty contracts that do not have guaranteed minimums, the Company recognizes revenue as the licensee’s sales occur. For royalty contracts that have guaranteed minimums, revenue for the guaranteed minimum is recognized on a straight-line basis during the term, until such time that the cumulative royalties exceed the total minimum guarantee. Up-front payments are recognized over the contractual term to which the guaranteed minimum relates.

The Company also licenses its Famous Footwear trade name and logo to a third-party financial institution to offer Famous Footwear-branded credit cards to its consumers. The Company receives royalties based upon cardholder spending, which is recognized as licensing revenue at the time when the credit card is used.

Contract Balances

Revenue is recorded at the transaction price, net of estimates for variable consideration for which reserves are established, including returns, allowances and discounts. Variable consideration is estimated using the expected value method and given the large number of contracts with similar characteristics, the portfolio approach is applied to determine the variable consideration for each revenue stream. Reserves for projected returns are based on historical patterns and current expectations.

Information about significant contract balances from contracts with customers is as follows:

($ thousands)

  ​ ​ ​

January 31, 2026

  ​ ​ ​

February 1, 2025

Customer allowances and discounts

$

14,504

$

16,147

Loyalty programs liability

 

7,828

 

7,776

Returns reserve

 

18,567

 

9,584

Gift card liability

 

8,576

 

6,338

Changes in contract balances with customers generally reflect differences in relative sales volume for the period presented. In addition, during 2025, the loyalty programs liability increased $15.8 million due to points and material rights earned on purchases and decreased $15.8 million due to expirations and redemptions.  During 2024, the loyalty programs liability increased $26.3 million due to points and material rights earned on purchases and decreased $30.0 million due to expirations and redemptions. The increase to the returns reserve primarily reflects the sales contribution from the acquired Stuart Weitzman business.

Allowance for Expected Credit Losses

The following table summarizes the activity in the Company’s allowance for expected credit losses for 2025 and 2024:

($ thousands)

  ​ ​ ​

2025

2024

Balance, beginning of period

$

8,323

$

8,820

Adjustment for expected credit losses(1)

7,514

(815)

Uncollectible account recoveries, net

1,684

318

Balance, end of period

$

17,521

$

8,323

(1) The Company’s adjustment for expected credit losses in 2025 reflects bankruptcy filings of certain large customers, as well as the provision for accounts receivables acquired from Stuart Weitzman.

 

Historical Timeline

Fiscal YearFiled
2026Apr 2, 2026Showing above
2025Apr 1, 2025
2024Apr 2, 2024
2023Mar 28, 2023
2022Mar 28, 2022
2021Mar 30, 2021
2020Mar 31, 2020
2019Apr 3, 2019

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.