Celsius Holdings, Inc.CELH

Celsius Holdings, Inc. Segments Disclosure

10-KFiled Mar 3, 20251 min read
SEGMENT REPORTING
The Company operates in multiple geographical regions and functions as a single operating segment because its operations and strategies are centrally designed and executed, and remain significantly similar across these regions. The CODM, who is the Company’s Chief Executive Officer, evaluates operating results and allocates resources on a consolidated basis due to the significant economic interdependencies between the Company's geographical operations. As a result, the Company is managed as a single operating segment and has a single reportable segment. The primary financial measure reviewed by the CODM is net income (loss).

The following table reflects certain financial data for the Company's single reportable segment:

For the years ended December 31,
 202420232022
Revenue$1,355,630 $1,318,014 $653,604 
Cost of sales (excluding freight) 624,677 626,205 355,954 
Freight50,746 58,670 26,781 
Gross Profit680,207 633,139 270,869 
Selling and Marketing Expenses(350,794)(264,108)(352,883)
General and Administrative Expenses(173,685)(102,665)(75,787)
Other Income39,322 25,383 5,137 
Net Income (loss) before provision for income taxes$195,050 $291,749 $(152,664)
Provision for income taxes(49,976)(64,948)(34,618)
Net income (loss)$145,074 $226,801 $(187,282)
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About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.

Other Available Disclosures

Income TaxesRevenueEarnings Per SharePP&EGoodwill & IntangiblesLeasesCommitmentsStock CompensationNew Standards