Celsius Holdings, Inc.CELH

Celsius Holdings, Inc. Segments Disclosure

10-KFiled Mar 2, 20262 min read
SEGMENT REPORTING
The Company functions as a single operating and reportable segment because its operations and strategies are centrally managed and remain significantly similar across the geographical regions in which it operates. The CODM evaluates operating results and allocates resources on a consolidated basis due to the significant economic interdependencies between the Company's geographical operations and its brands. The CODM does not regularly review asset information or other balance sheet data; accordingly, the Company does not disclose specific asset information for its single reportable segment herein.

The Company determined that neither the Alani Nu nor Rockstar brands constitute separate operating or reportable segments, as their operations are being integrated into the Company’s existing business functions to ensure unified strategy execution across brands and are managed within the Company’s current organizational structure rather than as separate business units. Alani Nu has been substantially integrated into the Company’s existing business functions and operating framework, while Rockstar is in the process of integration. Both brands are managed under the Company’s centralized leadership structure and evaluated by the CODM on a consolidated basis. As a result, beginning on their respective closing dates, the results from Alani Nu and Rockstar are included within the Company's single operating and reportable segment.
The following table reflects certain financial data for the Company's single reportable segment:

For the years ended December 31,
 202520242023
Revenue$2,515,269 $1,355,630 $1,318,014 
Cost of revenue (excluding freight) (1,123,620)(624,677)(626,205)
Freight(124,316)(50,746)(58,670)
Gross profit1,267,333 680,207 633,139 
Selling and marketing expenses(548,307)(350,794)(264,108)
General and administrative expenses(250,503)(173,685)(102,665)
Distributor termination fees(327,461)— — 
Other (expense) income, net(16,029)39,322 25,383 
Net income before provision for income taxes$125,033 $195,050 $291,749 
Provision for income taxes(17,034)(49,976)(64,948)
Net income$107,999 $145,074 $226,801 

Historical Timeline

Fiscal YearFiled
2025Mar 2, 2026Showing above
2024Mar 3, 2025

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.

Other Available Disclosures

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