9.
GOODWILL AND INTANGIBLE ASSETS, NET

The Company’s goodwill was as follows for the periods presented:

 

 

 

U.S.
Operating
Segment

 

 

International
Operating
Segment

 

 

Total

 

Balance at December 31, 2023 (1)

 

$

1,182.9

 

 

$

68.1

 

 

$

1,251.0

 

Foreign currency translation adjustments

 

 

 

 

 

(11.4

)

 

 

(11.4

)

Balance at December 31, 2024 (1)

 

$

1,182.9

 

 

$

56.7

 

 

$

1,239.6

 

Foreign currency translation adjustments

 

 

 

 

 

6.2

 

 

 

6.2

 

Balance at December 31, 2025 (1)

 

$

1,182.9

 

 

$

62.9

 

 

$

1,245.8

 

(1)
Balances are presented net of accumulated impairment losses of $214.0 for the U.S. reportable segment and $43.8 for the international reportable segment.

Intangible assets activity and balances consisted of the following for the periods indicated:

 

 

Balance at January 1, 2024

 

 

Additions (1)

 

 

Amortization

 

 

Foreign Currency Translation Adjustments

 

 

Balance at December 31, 2024

 

Intangible assets with finite lives:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Gross carrying amount

 

$

77.8

 

 

$

 

 

$

 

 

$

(0.1

)

 

$

77.7

 

Accumulated amortization

 

 

(75.3

)

 

 

 

 

 

(2.0

)

 

 

 

 

 

(77.3

)

Total intangible assets with finite lives, net

 

$

2.5

 

 

$

 

 

$

(2.0

)

 

$

(0.1

)

 

$

0.4

 

Intangible assets with indefinite lives:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tradename and other

 

 

300.3

 

 

 

0.1

 

 

 

 

 

 

(0.3

)

 

 

300.1

 

Total intangible assets, net

 

$

302.8

 

 

$

0.1

 

 

$

(2.0

)

 

$

(0.4

)

 

$

300.5

 

 

 

 

Balance at January 1, 2025

 

 

Additions

 

 

Amortization

 

 

Foreign Currency Translation Adjustments

 

 

Balance at December 31, 2025

 

Intangible assets with finite lives:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Gross carrying amount

 

$

77.7

 

 

$

 

 

$

 

 

$

 

 

$

77.7

 

Accumulated amortization

 

 

(77.3

)

 

 

 

 

 

(0.4

)

 

 

 

 

 

(77.7

)

Total intangible assets with finite lives, net

 

$

0.4

 

 

$

 

 

$

(0.4

)

 

$

 

 

$

 

Intangible assets with indefinite lives:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tradename and other

 

 

300.1

 

 

 

 

 

 

 

 

 

0.3

 

 

 

300.4

 

Total intangible assets, net

 

$

300.5

 

 

$

 

 

$

(0.4

)

 

$

0.3

 

 

$

300.4

 

(1)
Amount represents licenses acquired to sell alcoholic beverages for certain locations.

Historical Timeline

Fiscal YearFiled
2025Feb 18, 2026Showing above
2024Feb 19, 2025
2023Feb 16, 2024
2022Feb 24, 2023
2021Feb 25, 2022
2020Feb 26, 2021
2019Feb 21, 2020
2018Feb 28, 2019
2017Feb 23, 2018
2016Feb 23, 2017
2015Feb 24, 2016

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.