GOODWILL AND INTANGIBLES
Goodwill is primarily attributable to the allocations of the purchase price from the acquisition of Traeger Pellet Grills Holdings LLC on September 25, 2017 (the “Transaction”) and the acquisition of Apption Labs on July 1, 2021.
The changes in the carrying amount of goodwill were as follows (in thousands):
December 31,
20252024
Goodwill, beginning of period
$74,725 $74,725 
Goodwill impairment
(74,725)— 
Goodwill, end of period
$— $74,725 
The Company’s intangible assets consisted of the following at the dates indicated below (dollars in thousands):
 December 31, 2025
 Weighted
Average Life
(in years)
Gross
Carrying
Amount
Accumulated
Amortization
Net Book
Value
Customer relationships17$378,394 $(184,665)$193,728 
Trademark24281,700 (95,261)186,439 
Technology536,300 (33,070)3,230 
Distributor relationships82,400 (1,350)1,050 
Favorable lease position851 (50)
Other intangible assets103,623 (1,021)2,602 
Total$702,467 $(315,417)$387,050 
 December 31, 2024
 Weighted
Average Life
(in years)
Gross
Carrying
Amount
Accumulated
Amortization
Net Book
Value
Customer relationships17$378,394 $(162,070)$216,324 
Trademark24281,700 (82,931)198,769 
Technology536,300 (26,610)9,690 
Distributor relationships82,400 (1,050)1,350 
Favorable lease position851 (48)
Other intangible assets103,250 (850)2,400 
Total$702,094 $(273,558)$428,536 
The preponderance of the customer relationships and trademark were pushed down from the purchase accounting in the Transaction (as defined above) in 2017.
Estimated annual amortization expense for the next five years and thereafter for the years ending December 31, (in thousands): 
2026$38,719 
202735,470 
202835,445 
202934,643 
203034,468 
Thereafter207,311 
Total$386,056 
Amortization expense related to intangible assets recorded within cost of revenue was $6.7 million for the year ended December 31, 2025 and $7.2 million for the years ended December 31, 2024 and 2023. Amortization expense related to intangible assets recorded within amortization of intangible assets was $35.3 million, $35.3 million, and $35.6 million for the years ended December 31, 2025, 2024, and 2023, respectively.

Historical Timeline

Fiscal YearFiled
2025Mar 6, 2026Showing above
2024Mar 7, 2025
2023Mar 8, 2024
2022Mar 16, 2023
2021Mar 29, 2022

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.