Note 19: Segments
Our operations are primarily organized and managed by operating segment. Operating segment performance and resource allocations are primarily based on gross profit. Depending on gross profit levels, the measure aids the Chief Operating Decision Maker (“CODM”) in managing the inventory levels and rental fleet, entering into significant revenue contracts, expanding into new markets or launching new products, making capital expenditures, designing and implementing key marketing strategies, personnel changes, and approving operating budgets. Significant expense categories that are regularly reviewed by the operating segments’ CODM are disclosed below. The CODM for all segments is the Company’s Chief Executive Officer. The accounting policies of the reportable segments are consistent with those described in Note 2: Summary of Significant Accounting Policies to the financial statements. Transactions between our segments consist of equipment produced by TES that is sold to ERS for inclusion in its fleet of rental equipment. Additionally, TES and APS provide repair and maintenance services to ERS for maintenance of its rental fleet. Transactions between segments are at cost and intersegment sales and purchases are eliminated in consolidation. We manage the business in three reporting segments: Equipment Rental Solutions (“ERS”), Truck and Equipment Sales (“TES”) and Aftermarket Parts and Services (“APS”). The segment operations are described in Note 1: Business and Organization to these financial statements. The revenue by geography is disclosed in Note 3: Revenue. Segment information is presented below.

The Company’s segment results are presented in the tables below:
Year Ended December 31,
2024
(in $000s)ERSTESAPSTotal
Revenue:
Rental$430,167 $— $12,786 $442,953 
Equipment sales167,638 1,055,398 — 1,223,036 
Parts and services— — 136,291 136,291 
Total revenue from external customers597,805 1,055,398 149,077 1,802,280 
Cost of revenue:
Rentals/parts and services116,790 — 111,560 228,350 
Equipment sales123,229 876,978 — 1,000,207 
Depreciation of rental equipment179,508 — 3,945 183,453 
Total cost of revenue from external customers419,527 876,978 115,505 1,412,010 
Gross profit$178,278 $178,420 $33,572 $390,270 
Year Ended December 31,
2023
(in $000s)ERSTESAPSTotal
Revenue:
Rental$463,139 $— $15,771 $478,910 
Equipment sales263,028 990,425 — 1,253,453 
Parts and services— — 132,737 132,737 
Total revenue from external customers726,167 990,425 148,508 1,865,100 
Cost of revenue:
Rentals/parts and services118,236 — 105,791 224,027 
Equipment sales198,510 817,639 — 1,016,149 
Depreciation of rental equipment167,199 — 3,465 170,664 
Total cost of revenue from external customers483,945 817,639 109,256 1,410,840 
Gross profit$242,222 $172,786 $39,252 $454,260 
Year Ended December 31,
2022
(in $000s)ERSTESAPSTotal
Revenue:
Rental$449,108 $— $14,931 $464,039 
Equipment sales212,146 770,195 — 982,341 
Parts and services— — 126,706 126,706 
Total revenue from external customers661,254 770,195 141,637 1,573,086 
Cost of revenue:
Rentals/parts and services106,598 — 105,185 211,783 
Equipment sales158,167 647,685 — 805,852 
Depreciation of rental equipment167,962 — 3,741 171,703 
Total cost of revenue from external customers432,727 647,685 108,926 1,189,338 
Gross profit$228,527 $122,510 $32,711 $383,748 
Total assets by operating segment are not disclosed herein because asset by operating segment data is not reviewed by the CODM to assess performance and allocate resources.
Gross profit is the primary operating result whereby our segments are evaluated for performance and resource allocation. The following table presents a reconciliation of consolidated gross profit to consolidated income (loss) before income taxes:
Year Ended December 31,
(in $000s)202420232022
Gross Profit$390,270 $454,260 $383,748 
Selling, general and administrative expenses229,544 231,403 210,868 
Amortization26,653 27,110 33,940 
Non-rental depreciation13,292 10,656 9,414 
Transaction expenses and other17,915 14,143 26,218 
Gain on sale leaseback transaction(23,497)— — 
Interest expense, net167,105 131,315 88,906 
Financing and other (income) expense(11,555)(18,443)(32,330)
Income (Loss) Before Income Taxes$(29,187)$58,076 $46,732 
The following table presents total assets by country:
(in $000s)December 31, 2024December 31, 2023
Assets:
United States$3,385,786 $3,243,619 
Canada116,181 124,178 
$3,501,967 $3,367,797 
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About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.