Dragonfly Energy Holdings Corp. Segments Disclosure
Note 15 - REPORTABLE SEGMENTS
The Company has two reportable segments: DTC and OEM. The DTC segment pertains to Battle Born, LLC branded batteries which are sold directly to consumers. The OEM segment pertains to Dragonfly branded batteries which are sold to original equipment manufacturers
The accounting policies of the segments are the same as those described in the summary of significant accounting policies. The Company evaluates performance for all of its reportable segments based on both segment gross and net profit or loss from operations.
For the DTC and OEM, the Chief Operating Decision Maker (“CODM”) uses both segment gross profit and loss from operations to allocate resources (including employees, property, and financial or capital resources) for each segment predominantly in the annual budget and forecasting process.
Assets information for the reported segments is not disclosed as it is not used by the CODM in evaluating the performance of, or making decisions about, the reported segments.
The Company’s reportable segments are strategic business units that offer different branded products. They are managed separately because each segment requires different technology and marketing strategies.
The Company’s CODM is the Chief Executive Officer.
Dragonfly Energy Holdings Corp.
Notes to Consolidated Financial Statements
(in thousands, except share and per share data)
Note 15 - Reportable Segments (continued)
The following table presents the reportable segments information as of December 31, 2024:
| DTC | OEM | Other | Total | |||||||||||||||
| Net Sales | $ | 22,616 | $ | 27,612 | $ | 417 | (1) | $ | 50,645 | |||||||||
| Reconciliation of Net Sales | ||||||||||||||||||
| Reconciling items | ||||||||||||||||||
| Consolidated Net Sales | $ | 50,645 | ||||||||||||||||
| Direct material | 13,915 | 18,308 | 32,223 | |||||||||||||||
| Direct labor | 1,433 | 1,858 | 3,291 | |||||||||||||||
| Direct overhead and depreciation | 1,529 | 1,976 | 3,505 | |||||||||||||||
| Total Cost of Goods Sold | 16,877 | 22,142 | 39,019 | |||||||||||||||
| Gross profit | 5,739 | 5,470 | 417 | 11,626 | ||||||||||||||
| Operating Expenses | ||||||||||||||||||
| Research & development | 5,451 | (2) | 5,451 | |||||||||||||||
| Sales tax adjustment | 88 | 88 | ||||||||||||||||
| Credit card & amazon transaction fees | 556 | 556 | ||||||||||||||||
| Loss on settlement | 1,126 | 1,374 | (5) | 2,500 | ||||||||||||||
| Other general & administrative | 18,749 | (3) | 18,749 | |||||||||||||||
| Shipping | 1,711 | 818 | 2,529 | |||||||||||||||
| Sales and marketing stock compensation | 54 | 157 | 211 | |||||||||||||||
| Sales and marketing wages | 1,156 | 1,718 | 2,874 | |||||||||||||||
| Marketing spend | 1,411 | 990 | 2,401 | |||||||||||||||
| Rent | 73 | 16 | 89 | |||||||||||||||
| Unallocated sales and marketing stock compensation | 54 | (4) | 54 | |||||||||||||||
| Unallocated sales and marketing wages | 292 | (4) | 292 | |||||||||||||||
| Other sales & marketing | 1,591 | (4) | 1,591 | |||||||||||||||
| Total Operating Expenses | 6,175 | 5,073 | 26,137 | 37,385 | ||||||||||||||
| Income (Loss) from operations | (436 | ) | 397 | (25,720 | ) | (25,759 | ) | |||||||||||
| Other income (expense) | (36 | ) | (36 | ) | ||||||||||||||
| Interest expense, net | (21,504 | ) | (21,504 | ) | ||||||||||||||
| Change in FMV of warrant liability | 6,684 | 6,684 | ||||||||||||||||
| Total Other Income (Expense) | (14,856 | ) | (6) | (14,856 | ) | |||||||||||||
| Net Loss Before Taxes | (436 | ) | 397 | (40,576 | ) | (40,615 | ) | |||||||||||
| Income Tax Benefit | ||||||||||||||||||
| Net Income (Loss) | $ | (436 | ) | $ | 397 | $ | (40,576 | ) | $ | (40,615 | ) | |||||||
| Reconciliation of net loss | ||||||||||||||||||
| Reconciling items | ||||||||||||||||||
| Consolidated net loss | $ | (40,615 | ) | |||||||||||||||
Dragonfly Energy Holdings Corp.
Notes to Consolidated Financial Statements
(in thousands, except share and per share data)
Note 15 - Reportable Segments (continued)
| (1) | Licensing Revenue which is not considered a segment as it is currently immaterial |
| (2) | Research and Development expenses including employee costs related to new products |
| (3) | Administrative and Engineering employee costs along with legal, insurance, professional fees related to administration and other general office expenses |
| (4) | General sales and marketing employee cost and other marketing expenses |
| (5) | Loss on settlement from patent licensing litigation |
| (6) | Interest expense related to debt and change in fair market value of warrant liability |
There were no significant customer revenues from the Company’s DTC segment for the year ended December 31, 2024.
Revenues from one customer of the Company’s OEM segment represents approximately $7,310, or 14%, of the Company’s consolidated revenues for the year ended December 31, 2024.
Dragonfly Energy Holdings Corp.
Notes to Consolidated Financial Statements
(in thousands, except share and per share data)
Note 15 - Reportable Segments (continued)
The following table presents the reportable segments information as of December 31, 2023:
| DTC | OEM | Other | Total | |||||||||||||||
| Net Sales | $ | 36,875 | $ | 27,517 | $ | $ | 64,392 | |||||||||||
| Reconciliation of Net Sales | ||||||||||||||||||
| Reconciling items | ||||||||||||||||||
| Consolidated Net Sales | $ | 64,392 | ||||||||||||||||
| Direct material | 21,601 | 19,746 | 41,347 | |||||||||||||||
| Direct labor | 1,895 | 2,029 | 3,924 | |||||||||||||||
| Direct overhead and depreciation | 1,775 | 1,900 | 3,675 | |||||||||||||||
| Total Cost of Goods Sold | 25,271 | 23,675 | 48,946 | |||||||||||||||
| Gross profit | 11,604 | 3,842 | 15,446 | |||||||||||||||
| Operating Expenses | ||||||||||||||||||
| Research & development | 3,863 | (1) | 3,863 | |||||||||||||||
| Sales tax adjustment | 125 | 125 | ||||||||||||||||
| Credit card & amazon transaction fees | 1,101 | 1,101 | ||||||||||||||||
| Other general & administrative | 25,121 | (2) | 25,121 | |||||||||||||||
| Shipping | 2,037 | 1,431 | 3,468 | |||||||||||||||
| Sales and marketing stock compensation | 42 | 640 | 682 | |||||||||||||||
| Sales and marketing wages | 783 | 1,817 | 2,600 | |||||||||||||||
| Marketing spend | 1,375 | 112 | 1,487 | |||||||||||||||
| Rent | 54 | 42 | 96 | |||||||||||||||
| Unallocated sales and marketing stock compensation | 413 | (3) | 413 | |||||||||||||||
| Unallocated sales and marketing wages | 1,818 | (3) | 1,818 | |||||||||||||||
| Other sales & marketing | 2,101 | (3) | 2,101 | |||||||||||||||
| Total Operating Expenses | 5,517 | 4,042 | 33,316 | 42,875 | ||||||||||||||
| Loss from Operations | 6,087 | (200 | ) | (33,316 | ) | (27,429 | ) | |||||||||||
| Other income (expense) | 19 | 19 | ||||||||||||||||
| Interest expense, net | (16,015 | ) | (16,015 | ) | ||||||||||||||
| Change in FMV of warrant liability | 29,582 | 29,582 | ||||||||||||||||
| Total Other Income (Expense) | 13,586 | (4) | 13,586 | |||||||||||||||
| Net Loss before taxes | 6,087 | (200 | ) | (19,730 | ) | (13,843 | ) | |||||||||||
| Income Tax Benefit | (26 | ) | (26 | ) | ||||||||||||||
| Net Income (Loss) | $ | 6,087 | $ | (200 | ) | $ | (19,704 | ) | $ | (13,817 | ) | |||||||
| Reconciliation of net loss | ||||||||||||||||||
| Reconciling items | ||||||||||||||||||
| Consolidated net loss | $ | (13,817 | ) | |||||||||||||||
Dragonfly Energy Holdings Corp.
Notes to Consolidated Financial Statements
(in thousands, except share and per share data)
Note 15 - Reportable Segments (continued)
| (1) | Research and Development expenses including employee costs related to new products |
| (2) | Administrative and Engineering employee costs along with legal, insurance, professional fees related to administration and other general office expenses |
| (3) | General sales and marketing employee cost and other marketing expenses |
| (4) | Interest expense related to debt and change in fair market value of warrant liability |
There were no significant customer revenues from the Company’s DTC segment for the year ended December 31, 2023.
Revenues from one customer of the Company’s OEM segment represents approximately $10,285, or 16%, of the Company’s consolidated revenues for the year ended December 31, 2023.
About Segments Disclosures
Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.
Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.