5. Goodwill and Other Intangible Assets

There were no changes in the carrying value of goodwill for the years ended December 31, 2025 and 2024.

The Company completed its annual assessment of goodwill as of October 1, 2025 based on qualitative factors and determined that the fair value of its goodwill exceeded carrying value; as such, no impairment existed at that date.

Acquired intangible assets that are subject to amortization as of December 31, 2025 and 2024 were as follows (in thousands):

 

 

As of December 31, 2025

 

 

 

Cost

 

 

Accumulated Amortization

 

 

Net

 

Developed technology

 

$

25,980

 

 

$

(25,445

)

 

$

535

 

Trade names and trademarks

 

 

11,185

 

 

 

(8,395

)

 

 

2,790

 

Licenses

 

 

3,100

 

 

 

(2,945

)

 

 

155

 

Customer relationships

 

 

1,900

 

 

 

(1,805

)

 

 

95

 

Lead provider and broker relationships

 

 

1,700

 

 

 

(1,615

)

 

 

85

 

Total

 

$

43,865

 

 

$

(40,205

)

 

$

3,660

 

 

 

 

As of December 31, 2024

 

 

 

Cost

 

 

Accumulated Amortization

 

 

Net

 

Developed technology

 

$

25,980

 

 

$

(21,013

)

 

$

4,967

 

Trade names and trademarks

 

 

11,184

 

 

 

(6,875

)

 

 

4,309

 

Licenses

 

 

3,100

 

 

 

(2,325

)

 

 

775

 

Customer relationships

 

 

1,900

 

 

 

(1,425

)

 

 

475

 

Lead provider and broker relationships

 

 

1,700

 

 

 

(1,275

)

 

 

425

 

Total

 

$

43,864

 

 

$

(32,913

)

 

$

10,951

 

Developed technology is amortized over five years on a straight-line basis. Customer, lead provider and broker relationships are generally amortized over three to five years based on the pattern of economic benefits provided. Trade names and trademarks are generally amortized over three to 20 years on a straight-line basis. Licenses are generally amortized over five years on a straight-line basis.

Amortization expense for acquired intangible assets was $7.3 million, $8.1 million and $8.4 million for the years ended December 31, 2025, 2024 and 2023, respectively.

Estimated future amortization expense for the years ended December 31, is as follows (in thousands):

Year

 

Amount

 

2026

 

$

2,029

 

2027

 

 

806

 

2028

 

 

110

 

2029

 

 

110

 

2030

 

 

110

 

Historical Timeline

Fiscal YearFiled
2025Feb 20, 2026Showing above
2024Feb 18, 2025
2023Feb 23, 2024
2022Feb 24, 2023
2021Feb 28, 2022
2017Feb 26, 2018

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.