GOODWILL AND INTANGIBLES, NET
Goodwill
Management and franchisingOwned and leasedDistributionOverheadUnallocated (1)Total
Balance at January 1, 2024
Goodwill$1,530 $210 $1,628 $$— $3,370 
Accumulated impairment losses(4)(161)— — — (165)
Goodwill, net$1,526 $49 $1,628 $$— $3,205 
Activity during the year
Additions86 — — — 336 422 
Disposals— — (914)— — (914)
Impairment losses(110)(15)(38)— — (163)
Measurement period adjustments (Note 7)
— — (1)— — (1)
Foreign currency translation adjustments(7)— — — (1)(8)
Balance at December 31, 2024
Goodwill1,609 210 713 335 2,869 
Accumulated impairment losses(114)(176)(38)— — (328)
Goodwill, net$1,495 $34 $675 $$335 $2,541 
Activity during the year
Additions (Note 7)— — — — 964 964 
Measurement period adjustments (Note 7)46 — — — (132)(86)
Allocations and other adjustments (1)1,078 — 108 (2)(1,184)— 
Foreign currency translation adjustments18 — — — 17 35 
Balance at December 31, 2025
Goodwill2,751 210 821 — — 3,782 
Accumulated impairment losses(114)(176)(38)— — (328)
Goodwill, net$2,637 $34 $783 $— $— $3,454 
(1) During the year ended December 31, 2025, we completed the allocations of the preliminary goodwill balance attributed to the Playa Hotels Acquisition and goodwill balance attributed to the Bahia Principe Transaction to our reporting units (see Note 7).
During the year ended December 31, 2025, we implemented organizational changes, and as a result, we reassessed our reporting units and performed interim impairment analyses. During the year ended December 31, 2025, we did not recognize any goodwill impairment charges.
During the year ended December 31, 2024, we recognized $163 million of goodwill impairment charges, of which $148 million was a result of our annual impairment analyses (see Note 2) and $15 million was related to the sale of the shares of the entities that own Hyatt Regency Aruba Resort Spa and Casino (see Note 7). These goodwill impairment charges were recognized in asset impairments on our consolidated statements of income (loss) within our management and franchising, distribution, and owned and leased segments. Through our annual impairment analyses, we determined that the carrying values of two of our reporting units were in excess of the fair values. We estimated the fair values of the goodwill allocated to the reporting units using a combination of a discounted cash flow model and the guideline public companies method, which utilized Level Three inputs including projected cash flows, discount rates, and capitalization rates.
During the year ended December 31, 2023, we did not recognize any goodwill impairment charges.
Intangibles
December 31, 2025
Weighted-average useful lives in years Gross carrying value  Accumulated amortization  Net carrying value
Management and hotel services agreement and franchise agreement intangibles20$1,545 $(367)$1,178 
Brand and other indefinite-lived intangibles— 809 — 809 
Customer relationships intangibles11354 (129)225 
Other intangibles929 (12)17 
Total$2,737 $(508)$2,229 
December 31, 2024
 Gross carrying valueAccumulated amortizationNet carrying value
Management and hotel services agreement and franchise agreement intangibles$1,368 $(290)$1,078 
Brand and other indefinite-lived intangibles806 — 806 
Customer relationships intangibles410 (153)257 
Other intangibles35 (9)26 
Total$2,619 $(452)$2,167 
 Year Ended December 31,
 202520242023
Amortization expense$145 $131 $178 
We estimate amortization expense for definite-lived intangibles for the next five years and thereafter as follows:
Year Ending December 31, 
2026$132 
2027126 
2028120 
2029113 
2030105 
Thereafter824 
Total amortization expense$1,420 
The following table summarizes impairment charges recognized in asset impairments on our consolidated statements of income (loss):
Year Ended December 31,
202520242023
Management and hotel services agreement and franchise agreement intangibles (1)$22 $16 $12 
Brand and other indefinite-lived intangibles (2)17 
Other intangibles (1)— — 
(1) Primarily the result of contract terminations and recognized within our management and franchising segment.
(2) The carrying values of certain assets within our management and franchising and distribution segments were in excess of the fair values. The inputs used in determining the impairment charges are classified as Level Three in the fair value hierarchy.
For additional information about acquisition and disposition activity impacting goodwill and intangibles, see Note 7.

Historical Timeline

Fiscal YearFiled
2025Feb 13, 2026Showing above
2024Feb 13, 2025
2023Feb 23, 2024
2022Feb 16, 2023
2021Feb 17, 2022
2020Feb 18, 2021
2019Feb 20, 2020
2018Feb 14, 2019
2017Feb 15, 2018
2016Feb 16, 2017
2015Feb 18, 2016

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.