Note 6. Goodwill and Intangible Assets
Goodwill
A summary of changes in goodwill is as follows (in thousands):
North AmericaEurope & Rest
of World
Total
Balance at December 31, 2023
$841,049 $93,964 $935,013 
Acquisitions16,032 — 16,032 
Currency translation(4,943)(2,457)(7,400)
Balance at December 31, 2024
852,138 91,507 943,645 
Currency translation3,117 4,435 7,552 
Balance at December 31, 2025
$855,255 $95,942 $951,197 
As of November 30, 2025 the Company performed a qualitative analysis and determined that the fair values of the reporting units were more likely than not greater than the carrying amounts. In 2025 and 2024, the Company did not need to proceed beyond the qualitative analysis, and no goodwill impairments were recorded.
Intangible Assets
Intangible assets consist of the following (in thousands):
December 31, 2025December 31, 2024
Gross Carrying AmountAccumulated AmortizationNet
Carrying Amount
Gross Carrying AmountAccumulated AmortizationNet
Carrying Amount
Customer relationships$430,315 $(252,189)$178,126 $425,593 $(227,260)$198,333 
Covenant not to compete1,550 (1,086)464 1,550 (776)774 
Trademarks77,801 (40,199)37,602 77,801 (35,011)42,790 
Product technology99,764 (48,931)50,833 94,381 (41,850)52,531 
Total amortizable intangibles609,430 (342,405)267,025 599,325 (304,897)294,428 
Trademarks736,000 — 736,000 736,000 — 736,000 
Total intangible assets$1,345,430 $(342,405)$1,003,025 $1,335,325 $(304,897)$1,030,428 
Estimated
Useful
Lives
Net Carrying
Amount
December 31, 2024
AdditionsAmortizationImpairmentCurrency
Translation
Net Carrying Amount December 31, 2025
Customer relationships
15-20
$198,333 $— $(21,938)$— $1,731 $178,126 
Covenant not to compete5774 — (310)— — 464 
Trademarks1542,790 — (5,180)— (8)37,602 
Product technology
10-20
52,531 5,354 (7,023)— (29)50,833 
Total amortizable intangibles294,428 5,354 (34,451)— 1,694 267,025 
Trademarks736,000 — — — — 736,000 
Total intangible assets$1,030,428 $5,354 $(34,451)$— $1,694 $1,003,025 
Estimated
Useful
Lives
Net Carrying
Amount
December 31, 2023
AdditionsAmortizationImpairmentCurrency
Translation
Net Carrying Amount December 31, 2024
Customer relationships
15-20
$206,308 $17,500 $(23,382)$— $(2,093)$198,333 
Covenant not to compete51,002 75 (303)— — 774 
Trademarks1545,287 2,600 (5,102)— 42,790 
Product technology
10-20
47,793 11,821 (6,996)— (87)52,531 
Total amortizable intangibles300,390 31,996 (35,783)— (2,175)294,428 
Trademarks736,000 — — — — 736,000 
Total intangible assets$1,036,390 $31,996 $(35,783)$— $(2,175)$1,030,428 
Amortization expense was $34.5 million, $35.8 million and $37.1 million (of which $7.0 million, $7.0 million and $6.7 million is included within cost of sales) for the years ended December 31, 2025, 2024 and 2023, respectively.
At December 31, 2025, the weighted-average remaining lives of definite-lived intangible assets is approximately 9.9 years. The weighted-average remaining lives at December 31, 2025 for customer relationships, trademarks, product technology and covenants not to compete are approximately 11.0, 7.9, 7.9, and 1.6 years, respectively.
Estimated future amortization expense related to amortizable intangibles as of December 31, 2025 is as follows (in thousands):
2026$33,258 
202731,307 
202829,155 
202928,578 
203027,936 
Thereafter116,791 
Total$267,025 

Historical Timeline

Fiscal YearFiled
2025Feb 25, 2026Showing above
2024Feb 27, 2025
2023Feb 29, 2024
2022Feb 28, 2023
2021Mar 9, 2022

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.