House of Doge Inc. Segments Disclosure
NOTE 9 — SEGMENT REPORTING
The Company and its subsidiaries manage its business activities on a consolidated basis and operate as a operating segment (the “Gaming” segment). The Company is a vertically integrated social network for college gaming and its mission is to create a community which empowers gamers, streamers, and fans to interact with one another. The Company’s platform, which focuses on building a centralized gaming experience for non-professional college gamers and their fans, achieves this by allowing college students to compete against one another, support their favorite gamers and teams, and win prizes. The accounting policies of the Gaming segment are the same as those described in Note 2.
The Company’s CODM is our Chief Executive Officer, Lavell Juan Malloy, II. The CODM uses net loss, as reported on our consolidated statements of operations and comprehensive loss, in evaluating performance of the Gaming segment and determining how to allocate resources of the Company as a whole. The CODM does not review assets in evaluating the results of the Gaming segment, and therefore, such information is not presented.
The following table provides the operating financial results of our Gaming segment:
| Years Ended December 31, | ||||||||
| 2025 | 2024 | |||||||
| Total Revenue | $ | $ | 105 | |||||
| Less: Significant and Other Segment Expenses | ||||||||
| Cost of Sales | 464 | |||||||
| Advertising and Marketing | 641,919 | 172,989 | ||||||
| Legal and Professional | 2,123,440 | 490,528 | ||||||
| Selling, General and Administrative | 3,327,087 | 608,904 | ||||||
| Software Expense | 639,334 | 18,089 | ||||||
| Software Development | 23,591 | 21,034 | ||||||
| Stock-Based Compensation | 963,534 | 179,766 | ||||||
| Interest Expense and Amortization of Debt Discount | 1,458,971 | 2,179,122 | ||||||
| Other Income | (210,726 | ) | (384,047 | ) | ||||
| Interest Income | (92,838 | ) | ||||||
| Other Expenses | 74,416 | |||||||
| Other Expense - Stock-Based Compensation Liability | 133,331 | |||||||
| Foreign Currency (Gain) Loss | (441 | ) | 1,775 | |||||
| Net Unrealized Loss on Equity Securities | 2,900,000 | |||||||
| Change in Fair Value of Warrants and Convertible Debt | 3,908,891 | |||||||
| Segment Net Loss | $ | (15,890,509 | ) | $ | (3,288,519 | ) | ||
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Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Mar 31, 2026 | Showing above |
| 2024 | May 7, 2025 | |
About Segments Disclosures
Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.
Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.