Segment Information
Operating segments are defined as components of an entity for which separate financial information is available and that is regularly reviewed by the chief operating decision maker ("CODM") in deciding how to allocate resources to an individual segment and in assessing performance. The Company's CODM has been identified as its Chief Executive Officer ("CEO").
The Company considered guidance in ASC Topic 280, Segment Reporting, and used the management approach in determining its reportable segment. The Company has determined that it has one operating segment and reportable segment: equipment rental.
The equipment rental segment derives revenues from customers by renting equipment from the Company's fleet, which includes aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, lighting, trench shoring equipment as well as its ProSolutions products and ProContractor tools. The Company’s broad portfolio of equipment for rent is fungible and can be deployed throughout the geographies where the Company does business.
Performance and resource allocation, particularly the amount and timing of new equipment purchases, are evaluated by the CODM using net income. Net income is also used when determining other capital allocation priorities such as completing acquisitions, paying dividends or repurchasing Company shares. Net income from the equipment rental segment is reported on the consolidated statement of operations as net income. Additionally, the measures of segment assets are reported on the consolidated balance sheet as total assets and rental equipment, net, which is further disclosed in Note 4, "Rental Equipment."
There are no significant segment expenses other than those presented on the consolidated statement of operations and the Company does not have intra-entity sales.
The Company generates substantially all of its equipment rental revenue in North America. For each of the last three fiscal years, revenues from external customers attributed to the U.S. and all foreign countries (primarily Canada) in total are set forth below:
| | | | | | | | | | | | | | | | | |
| Years Ended December 31, |
| 2025 | | 2024 | | 2023 |
| United States | $ | 4,130 | | | $ | 3,314 | | | $ | 3,019 | |
| International | 246 | | | 254 | | | 263 | |
| Total revenue | $ | 4,376 | | | $ | 3,568 | | | $ | 3,282 | |
Geographic information for long-lived assets, which consist primarily of rental equipment and property and equipment, was as follows (in millions):
| | | | | | | | | | | |
| December 31, 2025 | | December 31, 2024 |
| Total assets | | | |
| United States | $ | 13,273 | | | $ | 7,375 | |
| International | 503 | | | 502 | |
| Total | $ | 13,776 | | | $ | 7,877 | |
| Rental equipment, net | | | |
| United States | $ | 5,586 | | | $ | 3,962 | |
| International | 294 | | | 263 | |
| Total | $ | 5,880 | | | $ | 4,225 | |
| Property and equipment, net | | | |
| United States | $ | 834 | | | $ | 525 | |
| International | 34 | | | 29 | |
| Total | $ | 868 | | | $ | 554 | |