NOTE 4—GOODWILL AND INTANGIBLE ASSETS
Goodwill and intangible assets, net are as follows:
 December 31,
 20252024
 (In thousands)
Goodwill$1,791,475 $1,993,302 
Intangible assets with indefinite lives345,451 345,451 
Intangible assets with definite lives, net of accumulated amortization120,409 209,022 
Total goodwill and intangible assets, net$2,257,335 $2,547,775 
The following table presents the balance of goodwill by reportable segment, including the changes in the carrying value of goodwill and accumulated impairment losses, for the year ended December 31, 2025:
Balance at December 31, 2024AdditionsImpairmentBalance at December 31, 2025Accumulated Impairment Losses at December 31, 2025
 (In thousands)
People Inc.
Digital$1,497,642 $5,624 $— $1,503,266 $(198,329)
Total People Inc.1,497,642 5,624 — 1,503,266 (198,329)
Care.com490,896 — (207,451)283,445 (207,451)
Search— — — — (981,308)
Emerging & Other4,764 — — 4,764 — 
Total$1,993,302 $5,624 $(207,451)$1,791,475 $(1,387,088)
The addition at People Inc. Digital is due to the acquisition of Feedfeed on October 1, 2025. The allocation of the purchase price to the assets acquired and liabilities assumed is still in process of being assessed and is expected to be completed in the first quarter of 2026. During the fourth quarter of 2025, the Company reassessed the fair value of and performed a quantitative test of the Care.com reporting unit and recorded a goodwill impairment of $207.5 million. The Company’s reassessment of goodwill for the Care.com reporting unit was based on current market conditions. The fair value of the reporting unit was determined using observable market participant data. See “Note 2—Summary of Significant Accounting Policies” for further discussion of the Company’s assessments of impairment of goodwill. As a result of impairments previously recorded, the Search reportable segment has no goodwill.
The following table presents the balance of goodwill by reportable segment, including the changes in the carrying value of goodwill and accumulated impairment losses, for the year ended December 31, 2024:
Balance at
December 31, 2023
DeductionsBalance at
December 31, 2024
Accumulated
Impairment Losses at
December 31, 2024
 (In thousands)
People Inc.
Digital$1,497,642 $— $1,497,642 $(198,329)
Total People Inc.1,497,642 — 1,497,642 (198,329)
Care.com490,896 490,896 — 
Search— — — (981,308)
Emerging & Other149,345 (144,581)4,764 — 
Total$2,137,883 $(144,581)$1,993,302 $(1,179,637)
Deductions at Emerging & Other are due to the sale of assets of Mosaic Group on February 15, 2024.
At December 31, 2025 and 2024, intangible assets with definite lives are as follows:
December 31, 2025
Gross
Carrying
Amount
Accumulated
Amortization
NetWeighted-Average
Useful Life
 (In thousands)(Years)
Advertiser relationships$298,400 $(259,647)$38,753 5.0
Licensee relationships171,000 (143,895)27,105 4.9
Trade names140,121 (98,711)41,410 8.3
Content104,939 (104,939)— 2.9
Technology61,565 (61,565)— 2.1
Customer lists and user base35,427 (23,248)12,179 9.2
Professional relationships1,100 (138)962 2.0
Total$812,552 $(692,143)$120,409 5.2
December 31, 2024
Gross
Carrying
Amount
Accumulated
Amortization
NetWeighted-Average
Useful Life
 (In thousands)(Years)
Advertiser relationships$297,000 $(211,694)$85,306 5.0
Licensee relationships171,000 (123,115)47,885 4.9
Trade names138,118 (77,639)60,479 8.3
Content104,939 (104,939)— 2.9
Technology91,900 (91,900)— 2.0
Customer lists and user base68,084 (52,732)15,352 6.4
Professional relationships800 (800)— 4.0
Total$871,841 $(662,819)$209,022 5.1
At December 31, 2025, amortization of intangible assets with definite lives for each of the next five years and thereafter is estimated to be as follows:
Year Ending December 31,(In thousands)
2026$74,240 
202716,214 
20286,178 
20296,019 
20304,709 
Thereafter13,049 
Total
$120,409 

Historical Timeline

Fiscal YearFiled
2025Feb 20, 2026Showing above
2024Feb 28, 2025
2023Feb 29, 2024
2022Mar 1, 2023

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.