NOTE 13. SEGMENT REPORTING

The Company identifies operating segments according to how business activities are managed and evaluated. The Company’s operating segments consisted of: U.S. eCommerce, Europe eCommerce, Outfitters, Third Party, Licensing and Retail.

U.S. eCommerce offers products through the Company’s eCommerce website.
Europe eCommerce offers products primarily direct to consumers located in Europe through eCommerce international websites as well as third-party marketplace websites.
Outfitters sells uniform and logo apparel to businesses and their employees, as well as to student households through school relationships, located primarily in the U.S.
Third Party sells products direct to consumers through third-party marketplace websites.
Licensing earns royalties on the use of Lands’ End trademark and fees for fulfillment services provided by the Company.
Retail sells products through Company Operated stores, located in the U.S.

The internal reporting of these operating segments is based, in part, on the reporting and review process used by the Company’s chief operating decision maker (“CODM”), its Chief Executive Officer. The CODM assesses segment performance based on variable profit, which is defined as net revenue minus cost of sales and variable selling expenses. The Company’s CODM monitors actual segment variable profit results relative to operating plan and forecast to assess the performance of the business and allocate resources. The CODM does not utilize segment asset information to evaluate performance and make resource allocation decisions, and thus such disclosures are not provided. Variable profit is a non-GAAP financial measure, which management believes provides useful information to investors and to the CODM in order to assess segment performance. A reconciliation of variable profit to consolidated income (loss) before income taxes is set forth below.

The Company determined the U.S. eCommerce, Outfitters and Third Party operating segments share similar economic and other qualitative characteristics, and therefore the results of these operating segments are aggregated into the U.S. Digital segment. The Europe eCommerce, Licensing and Retail operating segments are not quantitatively significant to be separately reported.

The Company has determined its significant segment expense categories based on amounts regularly provided to the Company’s CODM to evaluate segment profitability and drive strategic decision making. The following presents U.S. Digital segment sales and expenses:

 

 

Fiscal 2025

 

 

Fiscal 2024

 

 

Fiscal 2023

 

(in thousands)

Segment

 

Total

 

 

Segment

 

Total

 

 

Segment

 

Total

 

Net revenue

$

1,162,769

 

$

1,162,769

 

 

$

1,154,442

 

$

1,154,442

 

 

$

1,293,178

 

$

1,293,178

 

All other net revenue (1)

 

 

 

172,377

 

 

 

 

 

208,493

 

 

 

 

 

179,330

 

Total consolidated net revenue

 

 

$

1,335,146

 

 

 

 

$

1,362,935

 

 

 

 

$

1,472,508

 

Product cost of goods sold

 

450,856

 

 

 

 

 

444,092

 

 

 

 

 

553,169

 

 

 

Shipping cost of goods sold

 

155,555

 

 

 

 

 

157,557

 

 

 

 

 

190,059

 

 

 

Marketing costs

 

188,002

 

 

 

 

 

179,499

 

 

 

 

 

174,701

 

 

 

Variable personnel costs

 

66,006

 

 

 

 

 

75,465

 

 

 

 

 

69,584

 

 

 

Other segment expenses (2)

 

32,707

 

 

 

 

 

32,407

 

 

 

 

 

39,744

 

 

 

Segment variable profit

$

269,643

 

 

 

 

$

265,422

 

 

 

 

$

265,921

 

 

 

 

(1)
All other net revenue is from Europe eCommerce, Licensing and Retail that does not meet the quantitative thresholds
(2)
Other segment expenses include credit card fees, customer service, webhosting, supplies and other miscellaneous expenses

The reconciliation between segment variable profit to consolidated income (loss) before income taxes is as follows:

(in thousands)

 

Fiscal 2025

 

 

Fiscal 2024

 

 

Fiscal 2023

 

Segment variable profit

 

$

269,643

 

 

$

265,422

 

 

$

265,921

 

All other variable profit (1)

 

 

36,990

 

 

 

45,949

 

 

 

26,405

 

Depreciation expense

 

 

(30,169

)

 

 

(33,772

)

 

 

(38,465

)

Goodwill impairment

 

 

-

 

 

 

-

 

 

 

(106,700

)

Unallocated corporate expenses (2)

 

 

(232,199

)

 

 

(226,642

)

 

 

(224,676

)

Interest expense

 

 

(36,717

)

 

 

(40,439

)

 

 

(48,291

)

Loss on extinguishment of debt

 

 

-

 

 

 

-

 

 

 

(6,666

)

Other income (expense), net

 

 

203

 

 

 

(22

)

 

 

655

 

Income (loss) before income taxes

 

$

7,751

 

 

$

10,496

 

 

$

(131,817

)

 

(1)
All other variable profit is from Europe eCommerce, Licensing and Retail that does not meet the quantitative thresholds
(2)
Unallocated corporate expenses include fixed personnel costs, incentive compensation, office occupancy, information technology and professional fees

Net revenue is presented by distribution channel in the following table:

(in thousands)

 

Fiscal 2025

 

% of Net Revenue

 

Fiscal 2024

 

% of Net Revenue

 

Fiscal 2023

 

% of Net Revenue

U.S. eCommerce

 

$

829,812

 

62.1%

 

$

842,751

 

61.8%

 

$

930,314

 

63.2%

Outfitters

 

 

241,800

 

18.1%

 

 

228,161

 

16.7%

 

 

269,943

 

18.3%

Third Party

 

 

91,157

 

6.8%

 

 

83,530

 

6.1%

 

 

92,921

 

6.3%

Total U.S. Digital Segment revenue

 

 

1,162,769

 

 

 

 

1,154,442

 

 

 

 

1,293,178

 

 

Europe eCommerce

 

 

90,188

 

6.8%

 

 

103,079

 

7.6%

 

 

112,855

 

7.7%

Licensing and Retail

 

 

82,189

 

6.2%

 

 

105,414

 

7.8%

 

 

66,475

 

4.5%

Total Net revenue

 

$

1,335,146

 

 

 

$

1,362,935

 

 

 

$

1,472,508

 

 

The geographical allocation of Net revenue is based upon where the product is shipped. The following presents summarized geographical information:

(in thousands)

 

Fiscal 2025

 

% of Net Revenue

 

Fiscal 2024

 

% of Net Revenue

 

Fiscal 2023

 

% of Net Revenue

United States

 

$

1,233,048

 

92.4%

 

$

1,245,240

 

91.4%

 

$

1,342,366

 

91.2%

Europe

 

 

92,459

 

6.9%

 

 

105,000

 

7.7%

 

 

114,778

 

7.8%

Other

 

 

9,639

 

0.7%

 

 

12,695

 

0.9%

 

 

15,364

 

1.0%

Total Net revenue

 

$

1,335,146

 

 

 

$

1,362,935

 

 

 

$

1,472,508

 

 

Other than the United States no geographic region represented more than 10% of Net revenue.

Property and equipment, net by geographical location are as follows:

(in thousands)

 

Fiscal 2025

 

 

Fiscal 2024

 

United States

 

$

108,508

 

 

$

109,609

 

Europe

 

 

7,073

 

 

 

5,923

 

Asia

 

 

120

 

 

 

86

 

Total long-lived assets

 

$

115,701

 

 

$

115,618

 

 

Other than the United States, no geographic region is greater than 10% of total Property and equipment, net.

Historical Timeline

Fiscal YearFiled
2026Mar 26, 2026Showing above
2025Mar 27, 2025
2024Apr 3, 2024
2023Apr 10, 2023

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.