Revenue
Revenue associated with our membership dues, enrollment fees, and certain services from our in-center businesses is recognized over time as earned. Revenue associated with products and services offered in our cafes and spas, as well as through e-commerce, is recognized at a point in time. The following is a summary of revenue, by major revenue stream, that we recognized during the years ended December 31, 2025, 2024 and 2023:
Year Ended December 31,
202520242023
Membership dues and enrollment fees
$2,111,370 $1,853,963 $1,557,289 
In-center revenue
797,337 692,688 597,040 
Total center revenue
2,908,707 2,546,651 2,154,329 
Other revenue
86,548 74,344 62,264 
Total revenue
$2,995,255 $2,620,995 $2,216,593 
The timing associated with the revenue we recognized during the years ended December 31, 2025, 2024, and 2023 is as follows:
Year Ended December 31,
202520242023
Center
Revenue
Other
Revenue
Total
Revenue
Center
Revenue
Other
Revenue
Total
Revenue
Center
Revenue
Other
Revenue
Total
Revenue
Services transferred over time
$2,594,259 $85,224 $2,679,483 $2,262,373 $73,607 $2,335,980 $1,904,061 $62,264 $1,966,325 
Goods and services transferred at a point in time
314,448 1,324 315,772 284,278 737 285,015 250,268 — 250,268 
Total revenue
$2,908,707 $86,548 $2,995,255 $2,546,651 $74,344 $2,620,995 $2,154,329 $62,264 $2,216,593 
Contract liabilities
Contract liabilities, which represent payments or consideration received in advance for goods or services that we have not yet transferred to the customer, consisted of the following:
Year Ended December 31,
20252024
Classification in Consolidated
Balance Sheets
Contract liabilities - current
$60,309 $58,252 
Deferred revenue
Contract liabilities - long-term
41 139 
Other liabilities
Total contract liabilities
$60,350 $58,391 
Contract liabilities consist primarily of deferred revenue for fees collected in advance for Dynamic Personal Training, media and athletic events, enrollment fees, other in-center service offerings and membership dues. The following table reflects the change in contract liabilities for the year ended December 31, 2025:
Amount
Total contract liabilities balance at December 31, 2024
$58,391 
Revenue recognized that was included in contract liabilities at the beginning of the year(53,692)
Increase, excluding amounts recognized as revenue during the period55,651 
Total contract liabilities balance at December 31, 2025
$60,350

Historical Timeline

Fiscal YearFiled
2025Feb 24, 2026Showing above
2024Feb 27, 2025
2023Feb 28, 2024
2022Mar 8, 2023
2021Mar 10, 2022

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.