Net Revenue
Disaggregated net revenue
In addition to the disaggregation of net revenue by reportable segment in Note 24. Segmented Information, the following table disaggregates the Company's net revenue by geographic area.
Prior to the acquisition of the Mexico operations on September 10, 2024, wholesale sales to the third party under the license and supply arrangement by lululemon athletica canada inc. were disclosed as net revenue recognized within Canada.
202520242023
(In thousands)
United States$6,328,380 $6,483,183 $6,346,392 
Canada1,423,178 1,411,673 1,285,255 
Mexico95,486 33,300 — 
Americas7,847,044 7,928,156 7,631,647 
China Mainland1,754,799 1,361,337 963,760 
Hong Kong SAR, Taiwan, and Macau SAR
199,079 180,092 170,533 
People's Republic of China1,953,878 1,541,429 1,134,293 
Other geographic areas1,301,678 1,118,541 853,338 
$11,102,600 $10,588,126 $9,619,278 
The following disaggregates the Company's net revenue by category. Accessories and other categories is primarily composed of accessories, footwear, and lululemon Studio.
202520242023
(In thousands)
Women's apparel$6,995,365 $6,692,630 $6,147,372 
Men's apparel2,663,986 2,558,380 2,252,753 
Accessories and other categories1,443,249 1,337,116 1,219,153 
$11,102,600 $10,588,126 $9,619,278 
The following disaggregates the Company's net revenue by channel.
202520242023
(In thousands)
Company-operated stores$5,049,744 $5,007,872 $4,410,956 
E-commerce4,918,697 4,570,446 4,311,110 
Other channels1,134,159 1,009,808 897,212 
$11,102,600 $10,588,126 $9,619,278 
Gift card net revenue
During 2025, 2024, and 2023, the Company recognized net revenue of $179.2 million, $180.9 million, and $151.4 million, respectively, that was included in the opening balance of the unredeemed gift card liability at the beginning of each year. For 2025, 2024, and 2023, net revenue recognized on unredeemed gift card balances was $37.8 million, $36.2 million, and $28.5 million, respectively.
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Historical Timeline

Fiscal YearFiled
2026Mar 17, 2026Showing above
2025Mar 27, 2025
2024Mar 21, 2024
2023Mar 28, 2023
2022Mar 29, 2022
2021Mar 30, 2021
2020Mar 26, 2020

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.