Goodwill and Identifiable Intangible Assets, Net
Goodwill
Mattel's reporting units are: (i) North America, which consists of the United States and Canada, (ii) International, and (iii) American Girl. Goodwill related to the American Girl reporting unit is included in the North America operating segment. Mattel's reportable segments are: (i) North America and (ii) International. The change in the carrying amount of goodwill by reporting unit for 2025 and 2024 is shown below. Brand-specific goodwill held by foreign subsidiaries is allocated to the North America reporting unit selling those brands, thereby causing a foreign currency translation impact.
December 31,
2023
Currency Exchange Rate ImpactDecember 31,
2024
Currency
Exchange Rate
Impact
December 31,
2025
 (In thousands)
North America$733,487 $(492)$732,995 $2,212 $735,207 
International443,454 (2,299)441,155 6,236 447,391 
American Girl207,571 — 207,571 — 207,571 
$1,384,512 $(2,791)$1,381,721 $8,448 $1,390,169 
In the third quarter of 2025, Mattel performed its annual goodwill impairment assessment and determined that goodwill was not impaired. The quantitative goodwill impairment assessment includes the use of certain assumptions and estimates to calculate the estimated fair value of Mattel's reporting units. To the extent assumptions, estimates, or market factors, including seasonality, differ from Mattel's current estimates, the estimated fair value of Mattel's reporting units may be susceptible to significant changes. The reporting unit that is most susceptible to changes in assumptions and estimates, given its smaller size, is American Girl, as excess fair value over carrying value is a lesser dollar and percentage value than the other reporting units. There were no events or changes in circumstances subsequent to the third quarter assessment that indicate that the carrying amount of a reporting unit may exceed its fair value as of December 31, 2025.
Identifiable Intangible Assets, Net
Mattel's identifiable intangible assets, net consisted of the following:
December 31,
2025
December 31,
2024
(In thousands)
Identifiable intangible assets$808,830 $798,655 
Less: accumulated amortization(471,725)(438,092)
$337,105 $360,563 
The estimated future amortization expense for the next five years is as follows:
Amortization Expense
(In thousands)
2026$31,717 
202731,139 
202829,430 
202927,690 
203027,690 
Mattel tests its amortizable identifiable intangible assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the intangible asset may not be recoverable. Mattel's amortizable identifiable intangible assets primarily consist of trademarks and trade names. During 2025, 2024, and 2023, Mattel's amortizable identifiable intangible assets were not impaired.

Historical Timeline

Fiscal YearFiled
2025Feb 23, 2026Showing above
2024Feb 26, 2025
2023Mar 15, 2024
2022Feb 22, 2023
2021Feb 28, 2022
2020Feb 25, 2021
2019Feb 25, 2020
2018Feb 22, 2019
2017Feb 27, 2018
2016Feb 23, 2017
2015Feb 25, 2016

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.