Revenue - MGE Energy and MGE.

 

Revenues disaggregated by revenue source were as follows for the years ended December 31:

 

(In thousands)

 

 

 

Electric revenues

 

2025

 

 

2024

 

 

2023

 

Residential

 

$

187,264

 

 

$

174,756

 

 

$

171,137

 

Commercial

 

 

258,044

 

 

 

255,240

 

 

 

252,268

 

Industrial

 

 

12,330

 

 

 

12,948

 

 

 

13,759

 

Other-retail/municipal

 

 

40,048

 

 

 

40,796

 

 

 

40,815

 

Total retail

 

 

497,686

 

 

 

483,740

 

 

 

477,979

 

Sales to the market

 

 

30,654

 

 

 

10,893

 

 

 

10,163

 

Other revenues

 

 

3,214

 

 

 

3,040

 

 

 

1,587

 

Total electric revenues

 

 

531,554

 

 

 

497,673

 

 

 

489,729

 

 

 

 

 

 

 

 

 

 

 

Gas revenues

 

 

 

 

 

 

 

 

 

Residential

 

 

123,719

 

 

 

106,150

 

 

 

116,640

 

Commercial/Industrial

 

 

80,560

 

 

 

65,021

 

 

 

75,410

 

Total retail

 

 

204,279

 

 

 

171,171

 

 

 

192,050

 

Gas transportation

 

 

6,582

 

 

 

6,905

 

 

 

7,399

 

Other revenues

 

 

562

 

 

 

511

 

 

 

563

 

Total gas revenues

 

 

211,423

 

 

 

178,587

 

 

 

200,012

 

 

 

 

 

 

 

 

 

 

 

Non-regulated energy revenues

 

 

677

 

 

 

684

 

 

 

690

 

Total Operating Revenue

 

$

743,654

 

 

$

676,944

 

 

$

690,431

 

 

Performance Obligations

A performance obligation is a promise in a contract to transfer a distinct good or service to the customer and is the unit of account. A contract's transaction price is allocated to each distinct performance obligation and recognized as revenue when, or as, the performance obligation is satisfied. The majority of contracts have a single performance obligation.

 

Retail Revenue (Residential, Commercial, Industrial, and Other Retail/Municipal)

Providing electric and gas utility service to retail customers represents MGE's core business activity. Tariffs are approved by the PSCW through a rate order and provide MGE's customers with the standard terms and conditions, including pricing terms. The performance obligation to deliver electricity or gas is satisfied over time as the customer simultaneously receives and consumes the commodities provided by MGE. MGE recognizes revenues as the commodity is delivered to customers. Meters are read on a systematic basis throughout the month based on established meter-reading schedules and customers are subsequently billed for services received. At the end of the month, MGE accrues an estimate for unbilled commodities delivered to customers. The unbilled revenue estimate is based on daily system demand volumes, weather factors, estimated line losses, estimated customer usage by class, and applicable customer rates.

 

Utility Cost Recovery Mechanisms

MGE's tariff rates include a provision for fuel cost recovery. Over-collection of fuel-related costs that are outside the approved range will be recognized as a reduction of revenue. Under-collection of these costs will be recognized in "Purchased power" expense in the consolidated statements of income. The cumulative effects of these deferred amounts will be recorded in "Regulatory assets" or "Regulatory liabilities" on the consolidated balance sheets until they are reflected in future billings to customers. See Footnote 9.b. for further information.

 

MGE also has other cost recovery mechanisms. For example, any over-collection of the difference between actual costs incurred and the amount of costs collected from customers is recorded as a reduction of revenue in the period incurred.

 

Sales to the Market

Sales to the market include energy charges, capacity or demand charges, and ancillary charges represented by wholesale sales of electricity made to third parties who are not ultimate users of the electricity. Most of these sales are spot market transactions on the markets operated by MISO. Each transaction is considered a performance obligation and revenue is recognized in the period in which energy charges, capacity or demand charges, and ancillary services are sold into MISO. MGE

reports, on a net basis, transactions on the MISO markets in which it buys and sells power within the same hour to meet electric energy delivery requirements.

 

Transportation of Gas

MGE has contracts under which it provides gas transportation services to customers who have elected to purchase gas from a third party. MGE delivers this gas via pipelines within its service territory. Revenue is recognized as service is rendered or gas is delivered to customers. Tariffs are approved by the PSCW through a rate order and provide gas transportation customers with standard terms and conditions, including pricing terms.

Historical Timeline

Fiscal YearFiled
2025Feb 24, 2026Showing above
2024Feb 25, 2025
2023Feb 21, 2024
2022Feb 22, 2023
2021Feb 23, 2022
2020Feb 24, 2021
2019Feb 27, 2020
2018Feb 22, 2019

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.