MARKETWISE, INC.MKTW

MARKETWISE, INC. Segments Disclosure

10-KFiled Mar 6, 20263 min read
Segment Reporting
The CODM monitors financial results for internal purposes that are not prepared in accordance with GAAP (“Adjusted Basis”) because these results more closely align to how the business generates and uses cash.
The CODM uses Adjusted Net Profit (Loss) as the key performance measure for evaluating segment income or loss on a monthly basis when assessing segment performance and when making decisions about how to allocate operating resources, such as marketing spend and determining variable compensation for certain employees.
The primary components of the “Corporate and all other” line in the following tables include certain corporate overhead charges, expenses that have not been allocated to the reportable segment, including corporate functions, taxes, and activity related to components that is below quantitative threshold for separate disclosure.
The reconciliation of reportable segment Adjusted Basis Net Profit (Loss) to the consolidated totals are as follows:
Year Ended December 31,
202520242023
Total net revenue for reportable segment (a)
$357,744 $427,894 $465,862 
Adjustment to total net revenue for reportable segment (b)
(51,605)(169,584)(65,621)
Variable expense (c)
(23,013)(20,970)(39,269)
Revenue share expense (c)
(39,615)(24,873)(43,325)
Direct marketing (c)
(58,109)(43,065)(73,319)
Compensation and outside labor (c)
(77,692)(87,401)(100,772)
Other overhead (c)
(25,209)(33,943)(26,948)
Corporate allocations (c)
(9,647)(18,466)(26,773)
Reportable segment Adjusted Net Profit (Loss)72,854 29,592 89,835 
Reconciliation of Adjusted Net Profit (Loss) to consolidated income before income taxes:
Corporate and all other Adjusted Net Profit (Loss)(30,929)(28,118)(37,958)
Adjustment to total net revenue (b)
56,792 169,789 65,744 
Stock-based compensation expense (d)
(11,106)(12,203)(23,383)
Deferred contract acquisition costs (e)
(20,554)(63,121)(31,526)
Depreciation and amortization (f)(g)
(2,036)(2,445)(3,526)
Other (h)
1,578 2,867 (3,088)
Consolidated income before income taxes$66,599 $96,361 $56,098 
(a)total net revenue for reportable segment is in accordance with GAAP
(b)subscription revenue, revenue share and other income are generally recognized on a cash basis under Adjusted Basis, rather than deferred and recognized over the subscription term or when earned in accordance with ASC 606
(c)amounts represent Adjusted Basis
(d)amounts represent stock-based compensation expense
(e)costs to obtain a contract are expensed under Adjusted Basis, rather than capitalized as deferred contract acquisition costs and subsequently amortized in accordance with ASC 340
(f)certain operating leases are recognized on a cash basis under Adjusted Basis, rather than initially recognizing right-of-use assets and lease liabilities, which are subsequently amortized over the lease term in accordance with ASC 842
(g)certain intangible assets arising from business combinations are not recognized upon acquisition and subsequently amortized in accordance with ASC 805 under Adjusted Basis
(h)other line includes various items that are recognized differently under Adjusted Basis, software development and implementation related costs, including implementation costs of cloud computing arrangements, employee benefit related items, gain on lease termination, change in fair value of contingent consideration, and certain tax related items.
The reconciliation of reportable segment revenues to the consolidated totals are as follows:
Year Ended December 31,
202520242023
Total net revenue for reportable segment$357,744 $427,894 $465,862 
Corporate and all other(29,622)(19,193)(17,680)
Consolidated total net revenue$328,122 $408,701 $448,182 
The CODM does not use segment assets to evaluate segment performance or allocate resources. Therefore, we do not disclose segment assets. Long-lived assets were located in the United States as of December 31, 2025 and 2024.
In July 2025, we reorganized our reporting structure by eliminating our 1729 Research and Alta operating subsidiaries, which were also two of our three reporting units. See also Note 4 – Reorganizations.
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Historical Timeline

Fiscal YearFiled
2025Mar 6, 2026Showing above
2024Mar 6, 2025

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.

Other Available Disclosures

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