NOTE 8 – Goodwill and other Intangible assets

 

A. Identified intangible assets

 

Schedule of Intangible assets

 

   Selling Platform   Technology  

Customer

Relationships

   Other   Total 
   Thousands   Thousands   Thousands   Thousands   Thousands 
   USD   USD   USD   USD   USD 
Cost                         
                          
As of January 1, 2024   333    321    816    86    1,556 
                          
Effect of changes in exchange rates   (2)   (19)   (48)   (5)   (74)
As of December 31, 2024   331    302    768    81    1,482 
Addition   -    860    189    -    1,049 
Effect of changes in exchange rates   -    62    105    11    178 
                          
As of December 31, 2025   331    1,224    1,062    92    2,709 
                          
Amortization                         
As of January 1, 2024   (213)   (80)   (145)   (21)   (459)
                          
Amortization for the year   (109)   (55)   (113)   (17)   (294)
Effect of changes in exchange rates   -    7    12    2    21 
As of December 31, 2024   (322)   (128)   (246)   (36)   (732)
                          
Amortization for the year   (9)   (145)   (152)   (18)   (324)
Effect of changes in exchange rates   -    (14)   (37)   (6)   (57)
As of December 31, 2025   (331)   (287)   (435)   (60)   (1,113)
                          
Carrying amount                         
                          
As of December 31, 2024   9    174    522    45    750 
As of December 31, 2025   -    937    627    32    1,596 

 

Amortization

 

Amortization expenses recorded for identified intangible assets in the Consolidated Statements of Operations for each period and were as follows:

 

      December 31,   December 31, 
   Line Item  2025   2024 
            
Selling platform  Costs of revenues   9    109 
Trademark  Sales and marketing   18    17 
Technology  Costs of revenues   66    55 
Technology  Sales and marketing   79    - 
Customer relationships  Cost of revenues   32    - 
Customer relationships  Sales and marketing   120    113 
Total amortization expenses      324    294 

 

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 

U.S. dollars in thousands (except share data and per share data)

 

NOTE 8 – Goodwill and other Intangible assets (Cont.)

 

Future amortization expenses are expected to be as follows:

 

   31-12-26   31-12-27   31-12-28   31-12-29   31-12-30   Total 
                         
Future amortization expenses   549    356    297    307    87    1,596 

 

In the fourth quarter of 2024, the Company performed the annual assessment of the useful life of its finite-lived intangibles. The Company updated the useful life of its technology intangibles as a result of analyzing recent quantitative and qualitative observations in the market and factors impacting our business.  The change in estimate will be accounted for prospectively.  The weighted average remaining life was increased from approximately 3 years to 7 years to reflect the new estimated useful lives. The Company estimates that there will be an approximately 55-60% decrease to annual amortization expense.

 

In the second quarter of 2025, the Company performed an impairment assessment of its finite-lived intangible assets. For the intangibles of SaaS solutions, the Company performed a recoverability test by comparing the estimated undiscounted future cash flows to their carrying values. The analysis confirmed that the undiscounted cash flows exceeded the carrying values, and therefore no impairment was recorded.

 

For the Resale Platform intangibles, given the proximity of the acquisition to the balance sheet date and the absence of significant changes in economic or market conditions since the purchase, the Company concluded that no impairment indicators existed and the carrying values remain recoverable.

 

b.Goodwill

 

The changes in the carrying amount of goodwill for the years ended December 31, 2025 and 2024 were as follows:

 

   Fashion             
   e-commerce             
   platform   SaaS Solutions   Resale platform   Total 
Balance as of December 31, 2023   134    624    -    758 
Translation differences   (1)   7    -    6 
Goodwill impairment   -    (631)   -    (631)
Balance as of December 31, 2024   133    -    -    133 
Translation differences   11    -    -    11 
Goodwill arising from purchase   -    621    19    640 
Goodwill impairment   (144)   -    -    (144)
Balance as of December 31, 2025   -    621    19    640 

 

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 

U.S. dollars in thousands (except share data and per share data)

 

NOTE 8 – Goodwill and other Intangible assets (Cont.)

 

The Company operates its business through four reporting segments: (i) fashion e-commerce platform, (ii) SaaS solutions (iii) resale platform and (iv) wholesale. There was a goodwill impairment recognized under the wholesale segment. There was no impairment recognized for SaaS solutions. The company did not check impairment for the resale platform as it did not see any foreseeable changes in the market or performance of the segment since the recent purchase. See Note 16 for additional segment information.

 

The Company determines the fair value of its reporting units using the income approach. According to the income, the Company uses discounted cash flows to estimate the fair value. Cash flow projections are based on the Company’s estimates of revenue growth rates and operating margins, taking into consideration the industry’s and market’s conditions. The discount rate used is based on the weighted average cost of capital (“WACC”), adjusted for the relevant risk associated with business-specific characteristics.

 

Goodwill impairment in 2024

 

During the third quarter of 2024, the Company has experienced sustained decreases in the Company’s share price and a decline in actual and forecasted operating results, prompting impairment assessments of goodwill and long-lived assets including definite-lived intangibles.

 

The Company updated the forecasted future cash flows used in the impairment assessment, including revenues, margin, and capital expenditures to reflect current conditions. Other changes in valuation assumptions included selection of lower revenue growth rates based upon an assessment of current market conditions.

 

Considering the adverse developments in its businesses which are described above, the Company recorded a goodwill impairment of $631 in the third quarter, which was attributable to the entire remaining goodwill associated with its SaaS solutions segment (level 3 fair value measurement).

 

The resulting cash flow for the SaaS solutions reporting unit amounts were discounted using the same rate of 25% compared to prior quarters, the Company used revenue growth rate of 4%-32% compared to 15%-70% at December 2023. The Company still assumed a terminal growth rate of 3%.

 

For the tests performed in September 30, 2024, the resulting cash flow for the Fashion e-commerce platform segment amounts were discounted using a slightly increased rate of 22% compared to 21.5% in prior quarters, The Company used a revenue growth rate of 7.5%-36.5% compared to 12.4%-50% at December 2023. The Company still assumed a terminal growth rate of 3%. No goodwill impairment was recorded for this reporting unit.

 

The Company performed it annual quantitative assessment as of December 31, 2024 for the Fashion e-commerce platform reporting unit fair value. The estimated fair value of the Fashion e-commerce platform reporting unit exceeded its estimated carrying amount by 5%.

 

This was based on the following assumptions:

 

   Fashion 
   e-commerce platform 
Discount rate   22.5%
Terminal growth rate   3%
Revenue growth rate   7.5%-65.6%

 

Goodwill impairment in 2025

 

During the second quarter of 2025, the Company experienced a triggering event in the reporting period due to sustained decreases in the Company’s share price and a decline in actual and forecasted operating results, prompting impairment assessments of goodwill and long-lived assets including definite-lived intangibles.

 

The table below indicates changes in the most significant inputs to the Company’s impairment analysis on each testing date since its last annual test for the Fashion e-commerce platform segment.

 

   Fashion 
   e-commerce platform 
Discount rate   22.5%
Terminal growth rate   3%
Revenue growth rate   7.5%-31.6%

 

The Company updated the forecasted future cash flows used in the impairment assessment, including revenues and margin to reflect current conditions. Other changes in valuation assumptions included selection of lower revenue growth rates based upon an assessment of current market conditions. As a result of this review, the Company did not identify an impairment to its definite-lived intangible assets or other long-lived assets, but the Company recorded a $144 non-deductible goodwill impairment charge during the second quarter of the year ended December 31, 2025 (level 3 fair value measurement).

 

No goodwill impairment was recorded for other reporting unit including the new reporting units – resale platform.

 

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 

U.S. dollars in thousands (except share data and per share data)

 

Historical Timeline

Fiscal YearFiled
2025Apr 15, 2026Showing above
2024Mar 27, 2025
2023Apr 1, 2024
2022Apr 14, 2023

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.