ON24 INC.ONTF

ON24 INC. Segments Disclosure

10-KFiled Mar 12, 20262 min read
Segment Information
The Company operates in one operating segment and one reportable segment. Operating segments are defined as components of an enterprise about which separate financial information is evaluated regularly by the chief operating decision maker (“CODM”), who is the Company’s chief executive officer, in deciding how to allocate resources and assessing performance. The CODM allocates resources and assesses performance based upon consolidated financial information, primarily by monitoring actual results versus the annual plan, which includes net income as the reported measure of segment profit or loss. The CODM does not evaluate operating segments using asset information.
The following table presents the Company’s segment revenue, expenses and net loss (in thousands):

Year Ended December 31,
202520242023
Revenue$139,312 $148,081 $163,708 
Less segment cost and expenses:
Cost of revenue(1)
33,364 34,865 42,904 
Sales and marketing(1)
59,938 65,706 75,226 
Research and development(1)
27,681 27,339 31,996 
General and administrative(1)
25,419 25,641 30,566 
Other expenses(2)
21,763 36,686 34,802 
Net loss
$(28,853)$(42,156)$(51,786)
(1)Amount excludes stock-based compensation expense.
(2)Other expenses includes stock-based compensation expense, other income, net, interest expense and provision for income taxes. For additional information on stock-based compensation and other income, net, see Note 10 and Note 12, respectively.
The following table presents the property and equipment, net of depreciation and amortization, by geographic region as of the periods presented (in thousands):

 December 31, 2025December 31, 2024
United States$4,800 $6,487 
EMEA177 173 
Other15 13 
Total property and equipment, net$4,992 $6,673 
See Note 2 for information pertaining to revenue by geography and see purchase of property and equipment included in the consolidated statements of cash flows for segment capital expenditures.

Historical Timeline

Fiscal YearFiled
2025Mar 12, 2026Showing above
2024Mar 13, 2025

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.

Other Available Disclosures

Income TaxesRevenueEarnings Per ShareFair ValuePP&ELeasesDebtCommitmentsNew Standards