Planet Fitness, Inc. Goodwill & Intangibles Disclosure
| (in thousands) | Franchise | Corporate-owned Clubs | Equipment | Amount | |||||||||||||||||||
Goodwill at December 31, 2024 | $ | 16,938 | $ | 611,029 | $ | 92,666 | $ | 720,633 | |||||||||||||||
Acquisitions | — | 1,878 | — | 1,878 | |||||||||||||||||||
| Sale of corporate-owned clubs | — | (10,546) | — | (10,546) | |||||||||||||||||||
Foreign currency translation | — | 485 | — | 485 | |||||||||||||||||||
Goodwill at December 31, 2025 | $ | 16,938 | $ | 602,846 | $ | 92,666 | $ | 712,450 | |||||||||||||||
| December 31, 2025 | December 31, 2024 | ||||||||||||||||||||||||||||||||||
| (in thousands) | Gross carrying amount | Accumulated amortization | Net carrying Amount | Gross carrying amount | Accumulated amortization | Net carrying Amount | |||||||||||||||||||||||||||||
| Finite-lived intangible assets: | |||||||||||||||||||||||||||||||||||
| Customer relationships | $ | 199,043 | $ | (186,199) | $ | 12,844 | $ | 199,043 | $ | (183,046) | $ | 15,997 | |||||||||||||||||||||||
| Reacquired franchise rights | 274,708 | (147,547) | 127,161 | 274,708 | (113,987) | 160,721 | |||||||||||||||||||||||||||||
| Total finite-lived intangible assets | 473,751 | (333,746) | 140,005 | 473,751 | (297,033) | 176,718 | |||||||||||||||||||||||||||||
| Indefinite-lived intangible assets: | |||||||||||||||||||||||||||||||||||
| Trade and brand names | 146,404 | — | 146,404 | 146,600 | — | 146,600 | |||||||||||||||||||||||||||||
| Total intangible assets | $ | 620,155 | $ | (333,746) | $ | 286,409 | $ | 620,351 | $ | (297,033) | $ | 323,318 | |||||||||||||||||||||||
| (in thousands) | Amount | ||||
| 2026 | $ | 32,079 | |||
| 2027 | 27,956 | ||||
| 2028 | 27,300 | ||||
| 2029 | 23,675 | ||||
| 2030 | 17,920 | ||||
| Thereafter | 11,075 | ||||
| Total | $ | 140,005 | |||
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Feb 25, 2026 | Showing above |
| 2024 | Feb 25, 2025 | |
| 2023 | Feb 29, 2024 | |
| 2022 | Mar 1, 2023 | |
| 2021 | Mar 1, 2022 | |
| 2020 | Mar 1, 2021 | |
| 2019 | Feb 28, 2020 | |
| 2018 | Mar 1, 2019 | |
| 2017 | Mar 1, 2018 | |
| 2016 | Mar 6, 2017 | |
| 2015 | Mar 4, 2016 | |
About Goodwill & Intangibles Disclosures
Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.
Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.