Note 3 - Goodwill and Other Intangible Assets

The table below presents changes in the carrying amount of goodwill and our accumulated impairment losses (in thousands):

 

Goodwill (gross) at December 31, 2023

 

$

714,622

 

Acquired goodwill

 

 

2,170

 

Foreign currency translation and other adjustments (1)

 

 

(3,338

)

Goodwill (gross) at December 31, 2024

 

 

713,454

 

 

 

 

Accumulated impairment losses at December 31, 2023

 

 

(14,544

)

Goodwill impairment

 

 

 

Accumulated impairment losses at December 31, 2024

 

 

(14,544

)

 

 

 

Goodwill (net) at December 31, 2024

 

$

698,910

 

 

 

 

Goodwill (gross) at December 31, 2024

 

$

713,454

 

Acquired goodwill

 

 

7,197

 

Foreign currency translation and other adjustments

 

 

1,523

 

Goodwill (gross) at December 31, 2025

 

 

722,174

 

 

 

 

Accumulated impairment losses at December 31, 2024

 

 

(14,544

)

Goodwill impairment

 

 

(285

)

Accumulated impairment losses at December 31, 2025

 

 

(14,829

)

 

 

 

Goodwill (net) at December 31, 2025

 

$

707,345

 

 

(1)
Includes a $2.0 million reduction of goodwill for our Porpoise Pool & Patio reporting unit for the sale of two Pinch A Penny retail stores in 2024.

The determination of our reporting units’ goodwill and intangibles fair values includes numerous assumptions that are subject to various risks and uncertainties when performing a quantitative test. The principal assumptions, all of which are considered Level 3 inputs, used in our cash flow analyses consisted of changes in market conditions, forecasted future operating results (including sales growth rates and operating margins) and discount rates (including our weighted-average cost of capital).

As of October 1, 2025, we had 253 reporting units with allocated goodwill balances. Our most significant goodwill balance of $401.6 million was related to our Porpoise Pool & Patio reporting unit. The average goodwill balance of our remaining reporting units was $1.2 million.

In October 2025, we performed our annual goodwill impairment test and recorded an aggregate goodwill impairment charge of $0.3 million related to our reporting unit in Germany and the closure of a Horizon reporting unit in Florida. We performed a discounted cash flow analysis for these reporting units and determined that the estimated fair value of the reporting units no longer exceeded their carrying value. In connection with our testing, we also identified one of our reporting units in Tennessee with goodwill of $12.1 million as most at risk for goodwill impairment due to marginal results in recent years. The most sensitive assumptions related to our fair value for this location relate to the timing of macroeconomic market improvements and their impact on future projected sales growth.

In October 2024, we performed our annual goodwill impairment test and did not record any additional goodwill impairment at the reporting unit level.

We record goodwill and intangibles impairment in Selling and administrative expenses on our Consolidated Statements of Income.

Other intangible assets consisted of the following (in thousands):

 

 

December 31,

 

 

Weighted

 

 

2025

 

 

2024

 

 

Average

 

 

Intangibles Gross

 

 

Accumulated Amortization

 

 

Intangibles
Net

 

 

Intangibles
Gross

 

 

Accumulated
Amortization

 

 

Intangibles
Net

 

 

Useful
Life

 

Horizon tradename

 

$

8,400

 

 

$

 

 

$

8,400

 

 

$

8,400

 

 

$

 

 

$

8,400

 

 

Indefinite

 

Pinch A Penny brand name

 

 

169,000

 

 

 

 

 

 

169,000

 

 

 

169,000

 

 

 

 

 

 

169,000

 

 

Indefinite

 

National Pool Tile (NPT) tradename

 

 

1,500

 

 

 

(1,338

)

 

 

162

 

 

 

1,500

 

 

 

(1,262

)

 

 

238

 

 

 

20

 

Non-compete agreements

 

 

7,569

 

 

 

(5,766

)

 

 

1,803

 

 

 

6,419

 

 

 

(4,394

)

 

 

2,025

 

 

 

4.47

 

Customer relationships

 

 

109,000

 

 

 

(22,021

)

 

 

86,979

 

 

 

109,000

 

 

 

(16,573

)

 

 

92,427

 

 

 

20

 

Franchise agreements

 

 

22,000

 

 

 

(4,462

)

 

 

17,538

 

 

 

22,000

 

 

 

(3,358

)

 

 

18,642

 

 

 

20

 

Total other intangibles

 

$

317,469

 

 

$

(33,587

)

 

$

283,882

 

 

$

316,319

 

 

$

(25,587

)

 

$

290,732

 

 

 

 

 

The Horizon tradename and Pinch A Penny brand name each have an indefinite useful life and are not subject to amortization. We evaluate the useful life of these intangible assets and test for impairment annually by analyzing qualitative factors to determine whether it is more likely than not that their fair values are less than their carrying amounts as a basis for determining whether it is necessary to perform quantitative impairment testing. The NPT tradename, our non-compete agreements, customer relationships and franchise agreements have finite useful lives, and we amortize the estimated fair value of these agreements using the straight-line method over their respective useful lives. In October 2025, we performed our annual impairment test and did not identify any indicators of impairment related to these assets. The useful lives for our non-compete agreements are based on their contractual terms.

Other intangible amortization expense was $8.0 million in 2025, $7.8 million in 2024 and $7.8 million in 2023.

The table below presents estimated amortization expense for other intangible assets for the next five years (in thousands):

 

2026

 

$

7,703

 

2027

 

 

6,950

 

2028

 

 

6,778

 

2029

 

 

6,667

 

2030

 

 

6,627

 

Historical Timeline

Fiscal YearFiled
2025Feb 26, 2026Showing above
2024Feb 27, 2025
2023Feb 27, 2024
2022Feb 24, 2023
2021Feb 25, 2022
2020Feb 25, 2021
2019Feb 27, 2020
2018Feb 27, 2019
2017Feb 28, 2018
2016Feb 24, 2017
2015Feb 26, 2016

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.