10.       Goodwill and Other Intangible Assets, Net

 

The Company’s intangible assets include trademarks, franchisee agreements, franchise license, domain names, customer list, proprietary recipes and non-compete agreements. Intangible assets are amortized over useful lives ranging from 5 to 10 years. During the year ended 2024, the Company moved the remaining intangible assets to assets held for sale and as a result of the reclassification, the Company stopped amortizing these assets. See Note 4 – Assets held for sale for additional information.

 

A summary of the intangible assets is presented below:

 

 

                                                               
    Intangible
assets,
net at
December 31,
2023
  Impairment of   intangible assets   Amortizat   expense   Transfer to assets held for sale   Intangible
assets,
net at
December 31,
2024
  Impairment of   intangible assets   Amortization   expense   Intangible
assets,
net at
December 31,
2025
    $’000   $’000   $’000   $’000   $’000   $’000   $’000   $’000
Trademark Muscle Maker Grill                                                
Franchise Agreements Muscle Maker Grill                                                
Trademark SuperFit                                                
Domain Name SuperFit                                                
Customer List SuperFit                                                
Proprietary Recipes SuperFit                                                
Non-Compete Agreement SuperFit                                                
Trademark Pokémoto     83             (9 )     (74 )                        
Franchisee License Pokémoto     2,045             (69 )     (1,976 )                        
Proprietary Recipes Pokémoto     705             (40 )     (665 )                        
Non-Compete Agreement Pokémoto                                                
      2,833             (118 )     (2,715 )                        

 

Amortization expense related to intangible assets was $0.0 million and $0.1 million for the years ended December 31, 2025 and 2024, respectively.

 

A summary of the goodwill assets is presented below:

 

                               
    Muscle Maker Grill   Pokémoto   SuperFit Food   Total
    $’000   $’000   $’000   $’000
Goodwill, net at December 31, 2023           1,798             1,798  
Transfer to assets held for sale           (1,798 )           (1,798 )
Goodwill, net at December 31, 2024                        
Transfer to assets held for sale                        
Goodwill, net at December 31, 2025                        

 

Historical Timeline

Fiscal YearFiled
2025Apr 29, 2026Showing above
2024Mar 11, 2025
2023Mar 20, 2024
2022Mar 21, 2023
2021Mar 17, 2022
2020Apr 15, 2021
2019May 29, 2020
2018Aug 21, 2019
2017Feb 27, 2019

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.