10. Goodwill – Net and Intangible Assets – Net

Goodwill – Net

Goodwill, which derives from our business combinations, is recorded net of accumulated impairment charges and foreign currency translation adjustments. Since our goodwill relates entirely to our Marketplace segment, there is only one reporting unit (the “Marketplace Reporting Unit”) that is relevant for the purpose of performing impairment assessments.

At June 30, 2025, we performed a qualitative impairment assessment to determine if it was more likely than not that the fair value of the Marketplace Reporting Unit was less than its carrying value by evaluating relevant events and circumstances. After considering declines in our financial performance during the six months ended June 30, 2025, reductions in our financial outlook to reflect those declines, and changes in our Class A common stock price, among other factors, we concluded that it was no longer more likely than not that the fair value of the Marketplace Reporting Unit exceeded its carrying value as of June 30, 2025. As a result, we concluded that a triggering event had occurred and we performed a quantitative impairment test.

As part of our annual impairment testing, we again performed a qualitative assessment of our goodwill at October 31, 2025 to determine if it was more likely than not that the fair value of the Marketplace Reporting Unit was less than its carrying value by evaluating relevant events and circumstances. Our financial outlook as of October 31, 2025, which reflected financial performance through October 31, 2025, was meaningfully lower than our financial outlook as of June 30, 2025, reflecting challenging industry trends extending into the fourth quarter of 2025 and declines in Private Label Offering order volume. After considering the reduced financial outlook and changes in our Class A common stock price, among other factors, we concluded that it was no longer more likely than not that the fair value of the Marketplace Reporting Unit exceeded its carrying value as of October 31, 2025. As a result, we performed a quantitative impairment test.

The fair value of goodwill in the quantitative impairment tests performed as of June 30, 2025 and October 31, 2025 was determined using a combination of an income approach, which estimates fair value based upon projections of future revenues, expenses, and cash flows discounted to their respective present values, and a market approach. The valuation methodology and underlying financial information included in our determination of fair value required significant judgments by management. The principal assumptions used in our discounted cash flow analysis were (i) long-term projections of our financial performance and (ii) the weighted average cost of capital of market participants, adjusted for the risk attributable to our business and industry. The principal assumption used in the market approach was an estimate of a market-based multiple to determine estimated fair value.

Based on our impairment analysis, we determined that the estimated fair value of the Marketplace Reporting Unit was lower than its carrying value as of both June 30, 2025 and October 31, 2025, indicating that the goodwill had been impaired. Consequently, we recognized a non-cash impairment expense of $660.7 million related to our goodwill during the year ended December 31, 2025, $297.4 million of which was recognized as of June 30, 2025 and $363.3 million of which was recognized as of October 31, 2025. Impairment charges related to our goodwill are recorded in Impairment charges in the Consolidated Statements of Operations.

The following table summarizes the changes in the carrying amount of goodwill during the years ended December 31, 2025 and 2024 (in thousands):

Gross goodwill balance at January 1, 2024

 

$

1,324,459

 

Accumulated impairment charges

 

 

(377,100

)

Goodwill – net balance at January 1, 2024

 

 

947,359

 

Vegas.com Acquisition (Note 3)

 

 

536

 

Foreign currency translation adjustment

 

 

(4,776

)

Goodwill – net balance at December 31, 2024

 

 

943,119

 

Foreign currency translation adjustment

 

 

1,467

 

Impairment charges

 

 

(660,671

)

Goodwill – net balance at December 31, 2025

 

$

283,915

 

At December 31, 2025 and 2024, accumulated impairment charges related to our goodwill were $1,037.8 million and $377.1 million, respectively.

Intangible Assets – Net

The following tables summarize the carrying amount and weighted average remaining life (in years, if applicable) of our intangible assets at December 31, 2025 and 2024 (in thousands):

 

 

December 31,

 

 

Weighted Average

 

 

2025

 

 

Remaining Life

Definite-lived intangible assets

 

 

 

 

 

Supplier relationships

 

$

57,123

 

 

2.1

Customer relationships

 

 

34,620

 

 

1.0

Acquired developed technology

 

 

29,290

 

 

1.7

Capitalized development costs

 

 

63,835

 

 

2.1

Capitalized development costs – work in progress

 

 

5,931

 

 

 

Acquired Domain Name

 

 

17,348

 

 

14.5

Seat images

 

 

1,266

 

 

3.0

Foreign currency translation adjustment

 

 

(1,936

)

 

 

Total gross book value

 

 

207,477

 

 

 

Less: accumulated amortization

 

 

 

 

 

Supplier relationships

 

 

(29,266

)

 

 

Customer relationships

 

 

(24,603

)

 

 

Acquired developed technology

 

 

(18,109

)

 

 

Capitalized development costs

 

 

(41,098

)

 

 

Acquired Domain Name

 

 

(1,292

)

 

 

Seat images

 

 

(267

)

 

 

Foreign currency translation adjustment

 

 

620

 

 

 

Total accumulated amortization

 

 

(114,015

)

 

 

Indefinite-lived intangible assets

 

 

 

 

 

Trademarks

 

 

110,538

 

 

 

Foreign currency translation adjustment

 

 

(120

)

 

 

Accumulated impairment charges

 

 

(62,352

)

 

 

Intangible assets – net

 

$

141,528

 

 

 

 

 

 

 

December 31,

 

 

Weighted Average

 

 

2024

 

 

Remaining Life

Definite-lived intangible assets

 

 

 

 

 

Supplier relationships

 

$

57,123

 

 

3.1

Customer relationships

 

 

34,620

 

 

2.0

Acquired developed technology

 

 

29,240

 

 

2.6

Capitalized development costs

 

 

46,293

 

 

1.6

Capitalized development costs – work in progress

 

 

6,839

 

 

 

Acquired Domain Name

 

 

17,348

 

 

15.4

Seat images

 

 

347

 

 

3.0

Acquired Domain Name

 

 

(1,891

)

 

 

Total gross book value

 

 

189,919

 

 

 

Less: accumulated amortization

 

 

 

 

 

Supplier relationships

 

 

(16,048

)

 

 

Customer relationships

 

 

(14,053

)

 

 

Acquired developed technology

 

 

(10,025

)

 

 

Capitalized development costs

 

 

(27,325

)

 

 

Acquired Domain Name

 

 

(88

)

 

 

Seat images

 

 

(26

)

 

 

Acquired Domain Name

 

 

357

 

 

 

Total accumulated amortization

 

 

(67,208

)

 

 

Indefinite-lived intangible assets

 

 

 

 

 

Trademarks

 

 

110,538

 

 

 

Acquired Domain Name

 

 

(133

)

 

 

Less: accumulated amortization

 

 

 

 

 

Intangible assets – net

 

$

233,116

 

 

 

Definite-Lived Intangible Assets

Definite-lived intangible assets, which primarily derive from acquisitions and internal strategic investments, are recorded net of accumulated amortization and foreign currency translation adjustments.

On October 22, 2024, we acquired a domain name that we had previously licensed (the Acquired Domain Name). In exchange for the Acquired Domain Name, we are required to disburse monthly interest-free cash payments totaling $31.4 million through June 2040 (the Acquired Domain Name Obligation).

We account for the Acquired Domain Name as a definite-lived intangible asset under ASC Topic 350, Intangibles—Goodwill and Other. The purchase price of the Acquired Domain Name was $17.3 million, which will be amortized over a total period of 15.6 years (the Acquired Domain Name Term). As of December 31, 2025 and 2024, the Acquired Domain Name had a carrying value of $16.1 million and $17.3 million, respectively, which is recorded in Intangible assets – net in the Consolidated Balance Sheets.

We account for the Acquired Domain Name Obligation as a liability, for which interest will accrue over the Acquired Domain Name Term at an effective interest rate of 8.6% per annum. As of December 31, 2025 and 2024, the Acquired Domain Name Obligation had a carrying value of $16.6 million and $17.2 million, respectively, of which $0.6 million is recorded in Accrued expenses and other current liabilities in the Consolidated Balance Sheets and the remainder is recorded in Other liabilities in the Consolidated Balance Sheets. During the years ended December 31, 2025 and 2024, we recognized an expense of $1.4 million and $0.2 million, respectively, for interest incurred in relation to the Acquired Domain Name Obligation, which is recorded in Interest expense – net in the Consolidated Statements of Operations.

During the years ended December 31, 2025, 2024, and 2023, we recognized an expense of $46.8 million, $42.4 million, and $15.7 million, respectively, for amortization related to our definite-lived intangible assets. Amortization expenses related to our definite-lived intangible assets are recorded in Depreciation and amortization expenses in the Consolidated Statements of Operations.

During the years ended December 31, 2025, 2024, and 2023, we recognized a loss of $0.4 million, $0.2 million, and $0.6 million, respectively, for asset disposals related to our definite-lived intangible assets. Losses on asset disposals are recorded in General and administrative expenses in the Consolidated Statements of Operations.

The following table presents the estimated future amortization expense related to our definite-lived intangible assets (other than work in progress capitalized development costs) at December 31, 2025 (in thousands):

 

 

Definite-Lived Intangible Assets

 

2026

 

$

42,241

 

2027

 

 

26,345

 

2028

 

 

6,211

 

2029

 

 

1,107

 

2030

 

 

1,107

 

Thereafter

 

 

10,520

 

Estimated future amortization expense

 

$

87,531

 

Indefinite-Lived Intangible Assets

Similar to goodwill, our indefinite-lived intangible assets are not subject to amortization and are reviewed for impairment annually, or more frequently if events or changes in circumstances indicate that the carrying value may not be recoverable.

At June 30, 2025, we performed a qualitative impairment assessment to determine if it was more likely than not that the fair value of certain indefinite-lived trademarks was less than their carrying value by evaluating relevant events and circumstances. After considering recent declines in our financial performance and near-term outlook, among other factors, we concluded that it was no longer more likely than not that the fair value of certain indefinite-lived trademarks exceeded their carrying value as of June 30, 2025. As a result, we concluded that a triggering event had occurred and we performed a quantitative impairment test.

As part of our annual impairment testing, we again performed a qualitative assessment of our indefinite-lived intangible assets at October 31, 2025 to determine if it was more likely than not that the fair value of certain indefinite-lived trademarks was less than their carrying value by evaluating relevant events and circumstances. After considering recent declines in our financial performance and near-term outlook, among other factors, we concluded that it was no longer more likely than not that the fair value of certain indefinite-lived trademarks exceeded their carrying value as of October 31, 2025. As a result, we performed a quantitative impairment test.

The fair value of certain indefinite-lived trademarks in the quantitative impairment tests performed as of June 30, 2025 and October 31, 2025 was determined using the relief-from-royalty method, a detailed valuation methodology that involves the application of reasonable royalty rates to a net sales stream using the discounted cash flow method.

Based on our impairment analysis, we determined that the estimated fair value of certain indefinite-lived trademarks was lower than their carrying value as of both June 30, 2025 and October 31, 2025, indicating that certain indefinite-lived trademarks had been impaired. Consequently, we recognized a non-cash impairment expense of $62.3 million related to certain indefinite-lived trademarks during the year ended December 31, 2025, $23.0 million of which was recognized as of June 30, 2025 and $39.3 million of which was recognized as of October 31, 2025. Impairment charges related to our indefinite-lived intangible assets are recorded in Impairment charges in the Consolidated Statements of Operations.

At December 31, 2025 and 2024, accumulated impairment charges related to our indefinite-lived intangible assets were $141.0 million and $78.7 million, respectively.

Historical Timeline

Fiscal YearFiled
2025Mar 12, 2026Showing above
2024Mar 12, 2025
2023Mar 8, 2024
2022Mar 7, 2023
2021Mar 15, 2022

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.