4. Revenue Recognition

We recognize revenue in accordance with ASC 606. As discussed in Note 5, Segment Reporting, we have determined that we have two operating and reportable segments: Marketplace and Resale.

The following tables present Marketplace revenues by business model and event category for the years ended December 31, 2025, 2024, and 2023 (in thousands):

 

 

Years Ended December 31,

 

 

 

2025

 

 

2024

 

 

2023

 

Owned Properties revenues

 

$

393,521

 

 

$

533,086

 

 

$

462,263

 

Private Label Offering revenues

 

 

56,988

 

 

 

114,805

 

 

 

135,125

 

Marketplace revenues

 

$

450,509

 

 

$

647,891

 

 

$

597,388

 

 

 

 

Years Ended December 31,

 

 

 

2025

 

 

2024

 

 

2023

 

Concert revenues

 

$

186,139

 

 

$

283,192

 

 

$

308,507

 

Sport revenues

 

 

142,564

 

 

 

202,220

 

 

 

199,837

 

Theater revenues

 

 

102,108

 

 

 

137,715

 

 

 

83,273

 

Other revenues

 

 

19,698

 

 

 

24,764

 

 

 

5,771

 

Marketplace revenues

 

$

450,509

 

 

$

647,891

 

 

$

597,388

 

During the year ended December 31, 2025, we recognized Resale revenues of $120.3 million, compared to Resale revenues of $127.7 million and $115.5 million during the years ended December 31, 2024 and 2023, respectively.

At December 31, 2025, Deferred revenue in the Consolidated Balance Sheets was $20.0 million, which primarily relates to the Vivid Seats Rewards Program. Stamps earned under the Vivid Seats Rewards Program expire in two to three years, if not converted to credits, and credits expire in two to four years, if not redeemed. We expect to recognize all outstanding deferred revenue within the next seven years.

At December 31, 2024, $23.8 million was recorded as Deferred revenue in the Consolidated Balance Sheets, of which $15.4 million was recognized as revenue during the year ended December 31, 2025.

At December 31, 2023, $34.7 million was recorded as Deferred revenue in the Consolidated Balance Sheets, of which $25.8 million was recognized as revenue during the year ended December 31, 2024.

Historical Timeline

Fiscal YearFiled
2025Mar 12, 2026Showing above
2024Mar 12, 2025
2023Mar 8, 2024
2022Mar 7, 2023
2021Mar 15, 2022

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.