
13.			SEGMENT REPORTING

The Company identifies any operating segments based on whether the Company’s Chief Executive Officer, who is the Chief Operating Decision Maker (“CODM”), regularly reviews operating results of particular components of the Company’s activities and allocates resources and assesses performance based on those results. The Company has one operating segment and, as a result, one reportable segment related to the sale of merchandise directly to clients who received a curated shipment of items or purchased directly from its website or mobile app.

Financial information and data are provided to the CODM on a consolidated basis. The CODM uses consolidated net loss from continuing operations, as reported on the Company’s consolidated statements of operations, to evaluate performance, make key operating decisions, and allocate resources. Net loss from continuing operations is used to compare budget to actual results.

All long-lived assets are located in the United States and revenue is attributable to customers based in the United States.

The following table presents selected financial information with respect to the Company's single reportable segment, including significant segment expenses that are regularly provided to the CODM:


	For the Fiscal Year Ended
(in thousands)	August 2, 2025		August 3, 2024		July 29, 2023
Revenue, net	$	1,267,171	$	1,337,468	$	1,592,521
Less:
Cost of goods sold	704,232		745,430		916,908
Advertising expense	117,254		111,399		111,581
Stock-based compensation expense	56,727		76,756		102,072
Depreciation and amortization expense	27,860		44,866		41,179
Interest income	(10,709)		(11,250)		(5,841)
Other (income) expense	(173)		(1,631)		25
Provision (benefit) for income taxes	821		(1,661)		871
Other segment expenses (1)	400,003		492,444		576,062
Net loss from continuing operations	$	(28,844)	$	(118,885)	$	(150,336)

(1) Other segment expenses is primarily comprised of payroll and benefits expenses, technology fees, facilities expense, asset impairment charges, and other general and administrative expenses.

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.

Stitch Fix, Inc. Segments Disclosure

About Segments Disclosures

Other Available Disclosures