Teads Holding Co.TEAD

Teads Holding Co. Segments Disclosure

10-KFiled Mar 16, 20263 min read
16. Segment and Geographic Information
The Company has one operating and reporting segment as the Company’s Chief Operating Decision Maker (“CODM”) reviews its performance and allocates resources based on its overall business operations with no distinct geographic or product lines that meet the criteria for separate segment reporting. The Company’s CODM is its Chief Executive Officer, David Kostman. The accounting policies applied to the segment are the same as those described in the summary of significant accounting policies.
The Company generates its revenue by operating a two-sided technology platform that drives business results by connecting media owners and advertisers with engaged audiences to drive business outcomes. The Company’s platform enables thousands of digital media owners to provide tailored experiences to their audiences, delivering audience engagement and monetization. For advertisers, the Company’s platform optimizes audience attention and engagement to deliver greater return on investment at each step of the marketing funnel. This segment constitutes 100% of the Company’s consolidated revenue and profit and is the
primary focus of the Company’s management’s decision-making regarding product development, marketing strategies and capital allocation.
The table below summarizes the results of operations that are provided to its CODM. As the Company has one reporting segment, net income is used as the measure of profit or loss to assess segment performance and allocate resources. The Company’s asset information is not regularly provided to the Company’s CODM.

Year Ended December 31,
202520242023
Revenue from external customers$1,300,461 $889,875 $935,818 
Less:
Traffic acquisition costs770,799 653,731 708,449 
Personnel-related costs243,370 132,525 127,036 
Merger and acquisition costs28,931 14,256 — 
Depreciation and amortization66,720 19,479 20,702 
Marketing and advertising expenses34,497 9,736 9,806 
Restructuring charges
15,288 742 3,509 
Impairment of intangible assets
15,614 — — 
Goodwill impairment
352,130 — — 
Other cost of sales
73,730 30,893 29,077 
Other segment expenses (1)
98,401 41,151 45,878 
Gain on repurchase of long-term debt
(1,225)(8,782)(22,594)
Interest expense75,135 3,649 5,393 
Other expense (income) and interest income, net
4,755 (9,209)(7,793)
Provision for income taxes
39,386 2,415 6,113 
Segment and consolidated net (loss) income
$(517,070)$(711)$10,242 
_________________________
(1)Other segment expenses primarily consist of office and related expenses, other professional fees, provision for credit losses, non-income taxes and other expenses.

The following table represents total revenue based on where the Company’s marketers are physically located:
Year Ended December 31,
202520242023
(In thousands)
The Americas (1)
$400,918 $265,417 $309,695 
EMEA (Europe, the Middle East and Africa)763,467 541,354 552,621 
Asia136,076 83,104 73,502 
Total revenue$1,300,461 $889,875 $935,818 
(1) Includes U.S. revenues of $350.8 million, $249.0 million and $286.0 million for the twelve months ended December 31, 2025, 2024, and 2023 respectively.
The Company’s long-lived assets by geographic location, which are comprised of property, equipment and capitalized software, net and operating lease right-of-use assets, net are summarized below:
December 31,
20252024
(In thousands)
The Americas$47,637 $46,056 
EMEA (Europe, the Middle East and Africa)29,503 13,415 
Asia2,668 826 
Total long-lived assets, net$79,808 $60,297 

Historical Timeline

Fiscal YearFiled
2025Mar 16, 2026Showing above
2024Mar 7, 2025
2023Mar 8, 2024
2022Mar 15, 2023
2021Mar 18, 2022

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.

Other Available Disclosures

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