THOR INDUSTRIES INC Revenue Disclosure
| 2025 | 2024 | 2023 | ||||||||||||||||||
| NET SALES: | ||||||||||||||||||||
| Recreational vehicles | ||||||||||||||||||||
| North American Towable | ||||||||||||||||||||
| Travel Trailers and Other | $ | 2,298,926 | $ | 2,395,246 | $ | 2,587,686 | ||||||||||||||
| Fifth Wheels | 1,485,740 | 1,284,425 | 1,614,942 | |||||||||||||||||
| Total North American Towable | 3,784,666 | 3,679,671 | 4,202,628 | |||||||||||||||||
| North American Motorized | ||||||||||||||||||||
| Class A | 633,418 | 776,836 | 1,066,617 | |||||||||||||||||
| Class C | 1,068,113 | 1,162,140 | 1,536,398 | |||||||||||||||||
| Class B | 474,073 | 506,874 | 711,155 | |||||||||||||||||
| Total North American Motorized | 2,175,604 | 2,445,850 | 3,314,170 | |||||||||||||||||
| Total North American | 5,960,270 | 6,125,521 | 7,516,798 | |||||||||||||||||
| European | ||||||||||||||||||||
| Motorcaravan | 1,657,916 | 1,747,291 | 1,409,137 | |||||||||||||||||
| Campervan | 837,809 | 1,064,293 | 987,623 | |||||||||||||||||
| Caravan | 177,749 | 235,928 | 358,415 | |||||||||||||||||
Other RV-related | 350,487 | 317,468 | 281,972 | |||||||||||||||||
| Total European | 3,023,961 | 3,364,980 | 3,037,147 | |||||||||||||||||
| Total recreational vehicles | 8,984,231 | 9,490,501 | 10,553,945 | |||||||||||||||||
| Other | 859,609 | 781,927 | 777,639 | |||||||||||||||||
| Intercompany eliminations | (264,350) | (229,020) | (209,979) | |||||||||||||||||
| Total | $ | 9,579,490 | $ | 10,043,408 | $ | 11,121,605 | ||||||||||||||
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Sep 24, 2025 | Showing above |
| 2024 | Sep 24, 2024 | |
| 2023 | Sep 25, 2023 | |
| 2022 | Sep 28, 2022 | |
| 2021 | Sep 28, 2021 | |
| 2020 | Sep 28, 2020 | |
| 2019 | Sep 30, 2019 | |
About Revenue Disclosures
Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.
Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.