Segment Information
The Company's chief operating decision maker (“CODM”) is the Chief Executive Officer. The CODM evaluates performance of the reportable segments based on Segment Adjusted EBITDA, which is the primary measure of segment profitability. The CODM monitors actual versus forecasted results for Segment Adjusted EBITDA on a monthly basis to assess the performance of each segment and make decisions about allocating resources to each segment.

During the first quarter of 2024, the Company realigned its operating and reportable segments as a result of changes to the internal reporting provided to the CODM, to reflect the way that the CODM assesses performance and allocates resources. Subsequently, the Company has two operating segments, which are also its reportable segments: (1) SaaS and (2) Marketing Services. Prior period information has been recast to conform to the current period presentation.

Asset information by segment is not regularly provided to the CODM and, therefore, such information is not presented.
The following tables summarize the operating results of the Company's reportable segments. Segment cost of services, Segment sales and marketing, Segment research and development, and Segment general and administrative expenses presented below exclude the allocation of depreciation and amortization expense, stock-based compensation expense, restructuring and integration expenses, transaction costs and other expenses.
Year Ended December 31, 2025
(in thousands)SaaS
Marketing Services
Segment Totals
Segment revenue$461,027 $323,988 $785,015 
Less:
Segment cost of services126,066 110,719 236,785 
Segment sales and marketing134,290 73,412 207,702 
Segment research and development35,274 — 35,274 
Segment general and administrative91,556 61,853 153,409 
Segment Adjusted EBITDA$73,842 $78,004 $151,846 
Year Ended December 31, 2024
(in thousands)SaaS
Marketing Services
Segment Totals
Segment revenue$343,476 $480,680 $824,156 
Less:
Segment cost of services96,319 168,932 265,251 
Segment sales and marketing131,257 97,119 228,376 
Segment research and development15,132 — 15,132 
Segment general and administrative59,578 93,388 152,966 
Segment Adjusted EBITDA$41,190 $121,241 $162,431 
Year Ended December 31, 2023
(in thousands)SaaS
Marketing Services
Segment Totals
Segment revenue$263,717 $653,244 $916,961 
Less:
Segment cost of services88,135 222,977 311,112 
Segment sales and marketing106,498 149,982 256,480 
Segment research and development10,525 — 10,525 
Segment general and administrative46,534 104,795 151,329 
Segment Adjusted EBITDA$12,025 $175,490 $187,515 
A reconciliation of the Company’s Income (loss) before income tax (expense) benefit to total Segment Adjusted EBITDA is as follows:
Years Ended December 31,
(in thousands)202520242023
Income (loss) before income tax (expense) benefit
$17,043 $(65,998)$(260,544)
Impairment charges— 83,094 268,846 
Depreciation and amortization expense39,459 52,789 63,251 
Interest expense34,758 46,771 61,728 
Stock-based compensation expense25,250 24,118 22,201 
Restructuring and integration expenses (1)
28,180 32,697 14,612 
Loss on early extinguishment of debt— 6,638 — 
Non-cash loss from remeasurement of indemnification asset— — 10,734 
Transaction costs— 5,145 373 
Net periodic pension cost (benefit)8,817 (24,806)(2,719)
Other(1,661)1,983 9,033 
Total Segment Adjusted EBITDA$151,846 $162,431 $187,515 
(1)    Restructuring and integration expenses includes abandoned facility costs, severance charges, post-acquisition and integration expenses, tax and accounting fees related to acquisitions, and legal fees related to cases inherited from acquisitions.

The following table summarizes the Company's Revenue based on type of service for the periods indicated:
Years Ended December 31,
(in thousands)202520242023
SaaS
$461,027 $343,476 $263,717 
Marketing Services
Print$223,572 $253,998 $264,834 
Digital100,416 226,682 388,410 
Total Marketing Services
$323,988 $480,680 $653,244 
Revenue$785,015 $824,156 $916,961 

The following table summarizes the Company's Revenue by geographic region, based on the location of the customer, for the periods indicated:
Years Ended December 31,
(in thousands)202520242023
United States$659,367 $686,341 $764,112 
International125,648 137,815 152,849 
Revenue$785,015 $824,156 $916,961 

Revenue from customers located in Australia was approximately 13.0%, 14.4%, and 15.3% of total revenue for the years ended December 31, 2025, 2024, and 2023, respectively. No other individual foreign country contributed more than 10% of total revenue for the years ended December 31, 2025, 2024, or 2023.
The following table summarizes the Company's long-lived assets by geographic region, which consist of operating lease right-of-use assets and fixed assets, net, excluding capitalized software:
December 31,
(in thousands) 20252024
United States$9,609 $9,008 
International58 226 
Total long-lived assets$9,667 $9,234 
Percentage of long-lived assets held outside of the United States
0.6 %2.4 %

Historical Timeline

Fiscal YearFiled
2025Feb 26, 2026Showing above
2020Mar 25, 2021

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.