Goodwill and Intangible Assets
The changes in the carrying amount of goodwill are as follows:

 KFCTaco BellPizza HutHabit Burger & GrillWorldwide
Goodwill, net as of December 31, 2023(a)
$226 $98 $252 $66 $642 
Acquisitions(b)
98 — — — 98 
Disposals and other, net(c)
(3)— (1)— (4)
Goodwill, net as of December 31, 2024(a)
$321 $98 $251 $66 $736 
Acquisitions(d)
16 202 — 220 
Disposals and other, net(c)
12 — (2)14 
Goodwill, net as of December 31, 2025(a)
$349 $300 $256 $64 $969 

(a)Goodwill, net includes $144 million of accumulated impairment losses related to our Habit Burger & Grill segment and $17 million of accumulated impairment losses related to our Pizza Hut segment for each year presented.

(b)Primarily relates to the acquisition from a franchisee of KFC restaurants in the U.K. and Ireland. See Note 3.

(c)Disposals and other, net includes the impact of foreign currency translation on existing balances and goodwill write-offs associated with refranchising.

(d)Primarily relates to the acquisition from a franchisee of Taco Bell restaurants in the Southeast U.S. See Note 3.

Intangible assets, net for the years ended 2025 and 2024 are as follows:

 
 20252024
 Gross Carrying AmountAccumulated AmortizationGross Carrying AmountAccumulated Amortization
Finite-lived intangible assets    
Capitalized software costs$536 $(324)$479 $(266)
Reacquired franchise rights577 (33)59 (10)
Franchise contract rights26 (24)26 (24)
Other20 (17)20 (16)
 $1,159 $(398)$584 $(316)
Indefinite-lived intangible assets
KFC trademark$31 $31 
Habit Burger & Grill brand asset96 96 
Other21 21 
$148 $148 
Amortization expense for all finite-lived intangible assets was $98 million in 2025, $82 million in 2024 and $74 million in 2023.  Amortization expense for finite-lived intangible assets, based on existing intangible assets as of December 31, 2025, is expected to approximate in $127 million in 2026, $111 million in 2027, $85 million in 2028, $66 million in 2029 and $54 million in 2030.

Historical Timeline

Fiscal YearFiled
2025Feb 20, 2026Showing above
2024Feb 19, 2025
2023Feb 20, 2024
2022Feb 27, 2023
2021Feb 23, 2022
2020Feb 22, 2021
2019Feb 20, 2020
2018Feb 21, 2019
2017Feb 22, 2018
2016Feb 22, 2017
2015Feb 16, 2016

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.