Zedge, Inc. Revenue Disclosure

Note 2—Revenue

 

Disaggregation of Revenue

 

The following table summarizes revenue by type of monetization for the Zedge Marketplace and GuruShots for the periods presented:

 

		Fiscal Year Ended July 31,
		2025				2024
Zedge Marketplace
Advertising revenue		$	20,338			$	21,042
Paid subscription revenue			5,093				4,349
Other revenues			1,782				1,225
Total Zedge Marketplace revenue			27,213				26,616
GuruShots
Digital goods and services			2,185				3,475
Total revenue		$	29,398			$	30,091

 

Contract Balances

 

Contract liabilities consist of deferred revenue, which are recorded for payments received in advance of the satisfaction of performance obligations.

 

The Company records deferred revenues related to the unsatisfied performance obligations with respect to subscription revenue. As of July 31, 2025, the Company’s deferred revenue balance related to subscriptions was approximately $5.1 million, representing approximately 984,000 active subscribers, including approximately 693,000 lifetime subscriptions that we rolled out in August 2023. As of July 31, 2024, the Company’s deferred revenue balance related to subscriptions was approximately $2.9 million, representing approximately 669,000 active subscribers, including approximately 210,000 lifetime subscriptions. As of July 31, 2023, the Company’s deferred revenue balance related to subscriptions was approximately $1.5 million, representing approximately 638,000 active subscribers.

 

The Company also records deferred revenues when users purchase or earn Zedge Credits. Unused Zedge Credits represent the value of the Company’s unsatisfied performance obligation to its users. Revenue is recognized when Zedge App users redeem Zedge Credits to acquire Zedge Premium content or upon expiration of the Zedge Credits upon 180 days of account inactivity. As of July 31, 2025, 2024 and 2023, the Company’s deferred revenue balance related to Zedge Premium was approximately $248,000, $251,000 and $255,000, respectively. 

 

The amount of deferred revenue recognized in fiscal 2025 that was included in the deferred revenue balance at July 31, 2024 was $1.9 million. The amount of deferred revenue recognized in fiscal 2024 that was included in the deferred revenue balance at July 31, 2023 was $2.1 million.

Unsatisfied Performance Obligations

 

Substantially all of the Company’s unsatisfied performance obligations relate to contracts with an original expected length of 30 months or less.

 

Significant Judgments

 

The advertising networks and advertising exchanges to which the Company sells its inventory track and report the impressions to Zedge and Zedge recognizes revenues based on these reports. The networks and exchanges base their payments off of those reports and Zedge independently compares the data to each of the client sites to validate the imported data and identify any differences. The number of impressions delivered by the advertising networks and advertising exchanges is determined at the end of each month, which resolves any uncertainty in the transaction price during the reporting period.

 

For lifetime subscriptions, revenue is recognized over the estimated retention period during which the customer is expected to benefit from use of the Zedge app, which management has determined to be 30 months based on historical usage and retention patterns. This estimate represents a significant judgement and is reviewed periodically for changes in customer behavior or other relevant factors.