AppLovin CorpAPP

AppLovin Corp Segments Disclosure

10-KFiled Feb 19, 20262 min read
Segment and Geographic Information
The Company determines its operating segments based on how its Chief Operating Decision Maker ("CODM") manages the business, allocates resources, makes operating decisions and evaluates operating performance. The Company’s CODM is its Chief Executive Officer.
As disclosed in Note 2—Summary of Significant Accounting Policies and Note 3—Discontinued Operations, on June 30, 2025, the Company completed the divestiture of its Apps Business, which constituted the former Apps segment. Following the divestiture, the Company has determined that it operates the remaining business as a single operating and reportable segment at the consolidated level. Accordingly, the Company classified the Apps Business as discontinued operations in its consolidated statements of operations and excluded the Apps Business from both continuing operations and segment results for all periods presented. The Company’s single segment provides end-to-end advertising solutions including Axon Ads Manager, MAX, Adjust, and Wurl, that allow businesses to reach, monetize and grow their global audiences. Revenue is primarily generated from fees paid by advertisers for the placement of ads on mobile applications owned by Publishers.
As a single reportable segment entity, the Company has determined that its measure of profit or loss is net income from continuing operations, which is the measure most consistent with U.S. GAAP. The CODM uses net income from continuing operations to allocate resources during the annual budgeting and forecasting process, evaluate operating strategies, and assess performance across periods.
The table below is a summary of the segment net income from continuing operations, including significant segment expenses (in thousands):
Year Ended December 31,
202520242023
Revenue$5,480,717 $3,224,058 $1,841,762 
Less:
Datacenter costs542,674 392,498 251,197 
Personnel related expenses207,278 259,711 230,762 
Interest expense and loss on settlement of debt
207,016 317,209 273,508 
Provision for income taxes519,715 22,419 43,776 
Amortization, depreciation and write-offs130,724 128,791 119,152 
Stock-based compensation207,958 357,431 342,551 
Other expenses1
232,157 156,475 122,990 
Net income from continuing operations$3,433,195 $1,589,524 $457,826 
1 Other expenses include professional services costs, facilities costs, advertising costs, software costs, and other individually insignificant costs.
The following table presents long-lived assets by geographic area which consist of property and equipment, net and operating lease right-of-use assets (in thousands):
As of December 31,
20252024
United States$49,711 $72,627 
Germany62,696 76,834 
Netherlands29,673 40,215 
All other countries5,822 6,767 
Total long-lived assets
$147,902 $196,443 
For information regarding revenue disaggregated by geography, see Note 2—Summary of Significant Accounting Policies

Historical Timeline

Fiscal YearFiled
2025Feb 19, 2026Showing above
2024Feb 27, 2025
2023Feb 26, 2024
2022Feb 28, 2023

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.

Other Available Disclosures

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