9.   Revenue

We generate substantially all of our revenue from contracts with customers from the sale of products and services. Contract balances primarily relate to unfulfilled membership benefits and services not yet completed, product merchandise not yet delivered to customers, unredeemed gift cards and deferred revenue from our private label and co-branded credit card arrangement. Contract balances were as follows ($ in millions):

February 1, 2025

February 3, 2024

Receivables(1)

$

504 

$

512 

Short-term contract liabilities included in:

Unredeemed gift cards

253 

253 

Deferred revenue

951 

1,000 

Accrued liabilities

50 

53 

Long-term contract liabilities included in:

Long-term liabilities

229 

245 

(1)Receivables are recorded net of allowances for expected credit losses of $20 million and $23 million as of February 1, 2025, and February 3, 2024, respectively.

During fiscal 2025 and fiscal 2024, $1.1 billion and $1.3 billion of revenue was recognized, respectively, that was included in the contract liabilities at the beginning of the respective periods.

Estimated revenue from our contract liability balances expected to be recognized in future periods if the performance of the contract is expected to have an initial duration of more than one year is as follows ($ in millions):

Fiscal Year

Amount

Fiscal 2026

$

32 

Fiscal 2027

33 

Fiscal 2028

29 

Fiscal 2029

26 

Fiscal 2030

26 

Thereafter

115 

See Note 13, Segment and Geographic Information, for information on our revenue by segment and category.

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.