Bumble Inc.BMBL
Bumble Inc. Goodwill & Intangibles Disclosure
Note 8 - Goodwill and Intangible Assets, Net
Goodwill
The changes in the carrying amount of goodwill for the periods presented is as follows (in thousands):
| Gross Carrying Amount | Accumulated Impairment Losses | Net Carrying Amount | |||||||||||||||
| Balance as of December 31, 2023 | $ | 1,585,750 | $ | — | $ | 1,585,750 | |||||||||||
| Acquisition | — | (197,214) | (197,214) | ||||||||||||||
| Foreign currency translation adjustment | (2,307) | — | (2,307) | ||||||||||||||
| Balance as of December 31, 2024 | 1,583,443 | (197,214) | 1,386,229 | ||||||||||||||
| Impairment charge | — | (656,281) | (656,281) | ||||||||||||||
| Foreign currency translation adjustment | 2,767 | — | 2,767 | ||||||||||||||
| Balance as of December 31, 2025 | $ | 1,586,210 | $ | (853,495) | $ | 732,715 | |||||||||||
The Company evaluates goodwill for impairment annually and whenever events or changes in circumstances indicate that the carrying value of a reporting unit may exceed its fair value. During 2025 and 2024, the Company identified multiple impairment triggering events indicating that the fair value of its reporting unit was more likely than not less than its carrying value. In accordance with ASC 350, Intangibles – Goodwill and Other, the Company performed quantitative goodwill impairment tests. For each impairment test, the Company estimated the fair value of its reporting unit using a combination of the income approach, employing a discounted cash flow model, and the market approach, employing a guideline public company method. The income and market approaches were weighted 75% and 25%, respectively. Key assumptions used in the discounted cash flow analyses included projected revenues, EBITDA margins, terminal growth rates, income tax rates and discount rates. These assumptions are updated as of each measurement date to reflect conditions then existing and involve significant judgment. Refer to Note 11, Fair Value Measurements for additional information.
2025 Impairment
During the three months ended December 31, 2025, the Company identified a triggering event related to a sustained decline in its stock price and the resulting decrease in its market capitalization. The Company performed a quantitative goodwill impairment test, applying a terminal growth rate of zero, an income tax rate of 25.0% and a discount rate of 18.5%, which reflects a weighted average cost of capital adjusted for a company-specific risk premium. As a result, the Company recognized a goodwill impairment charge of $396.3 million.
During the three months ended June 30, 2025, the Company identified a separate triggering event driven by a revision to its 2025 outlook reflecting a strategic shift to improve the health of its membership base. The Company performed a quantitative goodwill impairment test, applying a terminal growth rate of 2.0%, an income tax rate of 25.0%, and a discount rate of 14.0%. As a result, the Company recorded a goodwill impairment charge of $258.1 million.
Additionally, in connection with the classification of Fruitz as held for sale in June 2025, the Company allocated $1.8 million of goodwill to Fruitz and determined that the allocated goodwill was fully impaired as of June 30, 2025. Refer to Note 6, Sale of a Business, for further information.
2024 Impairment
During the three months ended September 30, 2024, the Company identified triggering events related to its revised 2024 outlook, a sustained decline in its stock price and the resulting decrease in its market capitalization. The Company performed a quantitative goodwill impairment test, applying a terminal growth rate of 2.0%, an income tax rate of 25.0%, and a discount rate of 12.0%. As a result, the Company recognized a goodwill impairment charge of $197.2 million.
These goodwill impairment charges are included in “Impairment loss” in the accompanying consolidated statements of operations.
There were no goodwill impairment charges recorded for the year ended December 31, 2023.
Intangible Assets, Net
A summary of the Company’s intangible assets, net is as follows (in thousands):
| December 31, 2025 | |||||||||||||||||||||||||||||
| Gross Carrying Amount | Accumulated Amortization | Accumulated Impairment Losses | Net Carrying Amount | Weighted Average Remaining Useful Life (Years) | |||||||||||||||||||||||||
| Brands - indefinite-lived | $ | 1,511,269 | $ | — | $ | (1,181,269) | $ | 330,000 | Indefinite | ||||||||||||||||||||
| Developed technology | 262,011 | (251,262) | — | 10,749 | 2.5 | ||||||||||||||||||||||||
| Other | 28,445 | (13,491) | (4,249) | 10,706 | 1.9 | ||||||||||||||||||||||||
| Total intangible assets, net | $ | 1,801,725 | $ | (264,753) | $ | (1,185,518) | $ | 351,454 | |||||||||||||||||||||
| December 31, 2024 | |||||||||||||||||||||||||||||
| Gross Carrying Amount | Accumulated Amortization | Accumulated Impairment Losses | Net Carrying Amount | Weighted Average Remaining Useful Life (Years) | |||||||||||||||||||||||||
| Brands - indefinite-lived | $ | 1,511,269 | $ | — | $ | (811,269) | $ | 700,000 | Indefinite | ||||||||||||||||||||
| Brands - definite-lived | 41,199 | (7,938) | (22,258) | 11,003 | 4.8 | ||||||||||||||||||||||||
| Developed technology | 266,440 | (245,654) | (974) | 19,812 | 2.8 | ||||||||||||||||||||||||
| User base | 113,714 | (113,424) | — | 290 | 0.2 | ||||||||||||||||||||||||
| White label contracts | 33,384 | (6,953) | (26,431) | — | — | ||||||||||||||||||||||||
| Other | 34,129 | (16,328) | — | 17,801 | 3.7 | ||||||||||||||||||||||||
| Total intangible assets, net | $ | 2,000,135 | $ | (390,297) | $ | (860,932) | $ | 748,906 | |||||||||||||||||||||
The Company evaluates its indefinite-lived intangible assets for impairment annually and whenever events or changes in circumstances indicate that the carrying value of an asset may exceed its fair value, in accordance with ASC 350, Intangibles – Goodwill and Other. The Company evaluates its long-lived assets and definite-lived intangible assets for recoverability whenever impairment indicators are present, at asset group level, in accordance with ASC 360, Property, Plant, and Equipment. The fair value of indefinite-lived intangible assets is estimated using a relief-from-royalty method, which requires assumptions including projected revenues, royalty rates, discount rates, terminal growth rates, and income tax rates. The fair value of long-lived assets and definite-lived intangible assets is estimated using a discounted cash flow methodology, when required. Key assumptions used in the discounted cash flow analyses included projected revenues, EBITDA margins, terminal growth rates, income tax rates and discount rates. These assumptions are updated as of each measurement date to reflect conditions then existing and involve significant judgment. Refer to Note 11, Fair Value Measurements for additional information.
2025 Impairment
During the three months ended December 31, 2025, the Company identified a triggering event related to a sustained decline in its stock price and the resulting decrease in its market capitalization. The Company performed a quantitative impairment test, applying a terminal growth rate of zero, an income tax rate of 25.0% and a discount rate of 18.5% to determine the fair value of its indefinite-lived assets. As a result, the Company recognized an impairment charge of $230.0 million associated with its indefinite-lived intangible assets.
Additionally, during the three months ended December 31, 2025, the Company recognized an of $4.2 million related to certain trademarks, reflecting the Company’s reassessment of its trademark portfolio in connection with changes in business priorities and geographic focus.
During the three months ended June 30, 2025, the Company identified a separate triggering event driven by a revision to its 2025 outlook reflecting a strategic shift to improve the health of its membership base. The Company performed a quantitative impairment test, applying a terminal growth rate of 2.0%, an income tax rate of 25.0% and a discount rate of 14.0%. As a result, the Company recorded an impairment charge of $140.0 million associated with its indefinite-lived assets.
Additionally, during the three months ended June 30, 2025, the Company recorded an impairment charge of $5.0 million for its definite-lived intangible assets associated with Fruitz that met the criteria to be classified as held for sale in June 2025. Refer to Note 6, Sale of a Business, for additional information.
Furthermore, in connection with the decision to discontinue the operation of the Official app, the Company assessed the recoverability of its definite-lived intangible assets at the Official asset group level and determined that the carrying value of the Official asset group was not recoverable. As a result, the Company recognized $3.6 million of impairment charges, representing the entire carrying value of the Official asset group, during the three months ended March 31, 2025. The Official asset group was fully disposed during the three months ended June 30, 2025. See Note 9, Restructuring, for additional information.
2024 Impairment
During the three months ended September 30, 2024, the Company identified triggering events related to its revised 2024 outlook, a sustained decline in its stock price, and the resulting decrease in its market capitalization. The Company performed a quantitative impairment test, applying a terminal growth rate of 1.2% to 2.0%, an income tax rate of 25.0% and a discount rate of 12.0%. As a result, the Company recognized an of $670.3 million associated with its indefinite-lived assets and $24.7 million associated with the Fruitz asset group. The impairment charge associated with the Fruitz asset group was allocated to assets within the Fruitz asset group on a pro-rata basis based on the carrying amounts of the long-lived assets and definite-lived intangible assets. Additionally, the Company revised the remaining useful life of certain definite-lived intangible assets of Fruitz.
These impairment charges are included in “Impairment loss” in the accompanying consolidated statements of operations.
There were no impairment charges recorded to intangible assets for the year ended December 31, 2023.
Geneva Asset Acquisition
On July 1, 2024, the Company completed the acquisition of Geneva Technologies, Inc. (“Geneva”) for total cash consideration of $17.5 million, net of cash acquired. The principal assets of Geneva, which is a pre-revenue company, are a social networking and communications platform for building friendship and community and related intellectual property rights. As substantially all of the fair value of the acquired assets was concentrated in Geneva’s developed technology, the transaction did not meet the definition of a business combination. As such, the Company accounted for this transaction as an asset acquisition in accordance with ASC 805, Business Combinations. The Purchase Consideration was allocated to the acquired assets and liabilities based on their relative fair values, with $17.2 million allocated to developed technology, which will be amortized on a straight-line basis over four years, and $0.3 million allocated to other assets and liabilities.
Amortization expense related to intangible assets for the years ended December 31, 2025, 2024 and 2023 was $19.3 million, $63.4 million and $59.0 million, respectively.
As of December 31, 2025, amortization of intangible assets with definite lives is estimated to be as follows (in thousands):
| Year ending December 31, | |||||
| 2026 | $ | 8,711 | |||
| 2027 | 6,444 | ||||
| 2028 | 3,441 | ||||
| 2029 | 637 | ||||
| 2030 and thereafter | 805 | ||||
| Total | $ | 20,038 | |||
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Mar 16, 2026 | Showing above |
| 2024 | Feb 28, 2025 | |
| 2023 | Feb 28, 2024 | |
| 2022 | Feb 28, 2023 | |
| 2021 | Mar 16, 2022 | |
About Goodwill & Intangibles Disclosures
Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.
Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.