NOTE 5. GOODWILL AND OTHER INTANGIBLE ASSETS

 

Goodwill: In accordance with ASC 350-20-35-45, all the Company’s goodwill is assigned to a single operating and reporting unit. All acquisitions made by the Company are in one general insurance agency industry and operate in a very similar economic and regulatory environment. The Company’s operations team leadership reports directly to the Chief Executive Officer (“CEO”) on a quarterly basis. Additionally, the CEO who is responsible for the strategic direction of the Company reviews the operations of the insurance agency business collectively, as one segment.

 

During the year ended December 31, 2025, as further discussed in Note 16 the Company sold the assets of Fortman Insurance Services, Employee Benefits Solutions, LLC, and US Benefits Alliance, LLC. The following table rolls forward the Company’s goodwill balance for the periods ended December 31, 2025, and 2024 showing the effects from the sales on the balance of goodwill.

 

   Goodwill 
December 31, 2023, and December 31, 2024  $6,693,099 
Goodwill related to the Fortman Sale   (1,131,456)
Goodwill related to the EBS Sale   (775,088)
December 31, 2025  $4,786,555 

 

Intangible Asset Impairments: During the year ended December 31, 2024, certain intangible assets stemming from discontinued operations which were originally transferred to the Company’s operating entity, were determined to have carrying values exceeding fair value, and thus were considered impaired. These intangible assets consisted of customer relationships, and internally developed and purchased software, with respective net of accumulated amortization asset values of $3,802,438, $65,411, and $54,261. The write-offs resulted in a total asset impairment charge of $3,922,110, recorded in the asset impairment account on the consolidated statements of operations for the year ended December 31, 2024.

 

The following table sets forth the major categories of the Company’s intangible assets and the weighted-average remaining amortization period as of December 31, 2025:

 

  

Weighted

Average

Remaining

Amortization

period (Years)

  

Gross

Carrying

Amount

  

Accumulated

Amortization

  

Net

Carrying

Amount

 
Trade name and trademarks   0.3   $1,479,027   $(1,427,398)  $51,629 
Internally developed software   1.3    1,760,605    (1,305,944)   454,661 
Customer relationships   4.2    5,384,560    (2,557,337)   2,827,223 
Non-competition agreements   0.3    2,661,150    (2,606,683)   54,467 
Total       $11,285,342   $(7,897,362)  $3,387,980 

 

 

The following table sets forth the major categories of the Company’s intangible assets and the weighted-average remaining amortization period as of December 31, 2024:

 

  

Weighted

Average

Remaining

Amortization

period (Years)

  

Gross

Carrying

Amount

  

Accumulated

Amortization

  

Net

Carrying

Amount

 
Trade name and trademarks   1.8   $1,808,087   $(1,586,651)  $221,436 
Internally developed software   2.3    1,733,817    (948,706)   785,111 
Customer relationships   5.8    7,372,290    (3,180,376)   4,191,914 
Purchased software   2.0    565,704    (563,470)   2,234 
Non-competition agreements   1.3    3,504,810    (3,281,608)   223,202 
Total       $14,984,708   $(9,560,811)  $5,423,897 

 

Amortization expense is $1,300,549 and $1,755,721 for the years ended December 31, 2025, and 2024, respectively.

 

The following table reflects expected amortization expense as of December 31, 2025, for each of the following five years and thereafter:

 

Years ending December 31,   Amortization Expense 
2026  $960,985 
2027   627,251 
2028   545,853 
2029   466,520 
2030   376,196 
Thereafter   411,175 
Total  $3,387,980 

 

Historical Timeline

Fiscal YearFiled
2025Mar 10, 2026Showing above
2024Mar 7, 2025
2023Apr 4, 2024
2022Mar 30, 2023
2021Mar 31, 2022
2020Mar 24, 2021

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.