(7)
Gift Cards

Total deferred revenue related to gift cards include the full value of the unredeemed gift card balances less recognized breakage and the unamortized portion of third-party fees. The following tables present information related to gift cards (in thousands):

 

(in thousands)

For the Year Ended December 31,

 

 

 

2025

 

 

2024

 

Gift card liabilities:

 

 

 

 

 

 

Beginning Balance

 

$

5,983

 

 

$

-

 

Gift Card Activations

 

 

25,698

 

 

 

9,563

 

Gift Card Redemptions

 

 

(14,793

)

 

 

(2,964

)

Gift Card Breakage

 

 

(2,219

)

 

 

(616

)

Ending Balance

 

$

14,669

 

 

$

5,983

 

Historical Timeline

Fiscal YearFiled
2025Mar 31, 2026Showing above
2024Mar 10, 2025
2023Mar 6, 2024

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.