Segment Reporting and Geographical Information
As stated in Note 1, Description of Business and Organization, we manage four brands: Tim Hortons, Burger King, Popeyes, and Firehouse Subs.
Our management structure and information regularly reviewed by our Chief Executive Officer, who is our Chief Operating Decision Maker (“CODM”), reflects six operating and reportable segments. Commencing in the first quarter of 2025, results of restaurants acquired in connection with the BK China Acquisition (see Note 7, BK China) are included in net loss from discontinued operations. The reportable segments consist of the following:
1.Tim Hortons – Operations of our Tim Hortons brand in Canada and the U.S. (“TH”);
2.Burger King – Operations of our Burger King brand in the U.S. and Canada, excluding results of Burger King restaurants acquired as part of our acquisition of Carrols Restaurant Group Inc. (the “Carrols Acquisition”) (“BK”);
3.Popeyes Louisiana Kitchen Operations of our Popeyes brand in the U.S. and Canada, including the Popeyes restaurants acquired as part of the Carrols Acquisition (“PLK”);
4.Firehouse Subs – Operations of our Firehouse Subs brand in the U.S. and Canada (“FHS”);
5.International – Operations of each of our brands outside the U.S. and Canada, excluding results of Popeyes China (“PLK China”) and Firehouse Subs Brazil (“FHS Brazil”) restaurants (“INTL”); and
6.Restaurant Holdings – Operations of Burger King restaurants acquired as part of the Carrols Acquisition and the operations of PLK China and FHS Brazil restaurants (“RH”).
Our measure of segment income is Adjusted Operating Income. Our chief operating decision maker uses Adjusted Operating Income (i) in the budgeting process and in periodic reviews of segment performance by comparing variances in actual segment income results to budget and (ii) during the annual budgeting process to make capital allocation decisions, including allocating resources to segments.
Adjusted Operating Income represents income from operations adjusted to exclude (i) franchise agreement and reacquired franchise right intangible asset amortization as a result of acquisition accounting, (ii) (income) loss from equity method investments, net of cash distributions received from equity method investments, (iii) other operating expenses (income), net and, (iv) income/expenses from non-recurring projects and non-operating activities. For the periods referenced, income/expenses from non-recurring projects and non-operating activities included (i) non-recurring fees and expenses incurred in connection with the Carrols Acquisition, the PLK China Acquisition, and the BK China Acquisition consisting primarily of professional fees, compensation-related expenses, and integration costs (“RH and BK China Transaction costs”); (ii) non-recurring fees and expenses incurred in connection with the acquisition of Firehouse Subs consisting primarily of professional fees, compensation-related expenses and integration costs (“FHS Transaction costs”); and (ii) non-operating costs from professional advisory and consulting services associated with certain transformational corporate restructuring initiatives that rationalize our structure and optimize cash movements as well as services related to significant tax reform legislation and regulations (“Corporate restructuring and advisory fees”).
The following tables present total segment revenues, significant segment expenses that are regularly reviewed by the CODM to manage and assess segment performance and segment income, as well as depreciation and amortization, (income) loss from equity method investments, and capital expenditures by segment (in millions). For the periods referenced, segment franchise and property expenses (“Segment F&P expenses”) for each segment exclude franchise agreement and reacquired franchise rights amortization and Segment G&A for each segment excludes RH and BK China Transaction costs, FHS Transaction costs, and Corporate restructuring and advisory fees. For segment reporting purposes, capital expenditures include payments for additions of property and equipment during the period, as well as the change in accruals for additions of property and equipment since the prior period. For 2024, capital expenditures for RH excludes $7 million of accruals for additions of property and equipment assumed in connection with the Carrols Acquisition. Totals in the following tables may not calculate exactly due to rounding.
2025
THBKPLKFHSINTLRHELIMTotal
Revenues from external customers$4,247 $1,316 $800 $232 $998 $1,840 $— $9,434 
Intersegment revenues— 197 — — — — (197)— 
Total revenues$4,247 $1,514 $800 $232 $998 $1,840 $(197)$9,434 
Operating costs and expenses:
Supply chain cost of sales$2,363 $— $— $— $— $— $— $2,363 
Company restaurant expenses (a)40 219 159 38 — 1,608 (96)1,968 
Segment F&P expenses330 130 13 10 19 — (16)486 
Advertising expenses and other services312 567 303 77 92 92 (85)1,358 
Segment G&A140 130 75 51 198 96 — 690 
Adjustments:
Cash distributions received from equity method investments16 — — — — — — 16 
Adjusted Operating Income$1,077 $468 $250 $56 $690 $44 $— $2,584 
Additional segment information:
Depreciation and amortization$109 $51 $14 $$29 $92 $— $301 
(Income) loss from equity method investments$(14)$(1)$— $— $$— $— $(11)
Capital expenditures$58 $32 $16 $$12 $145 $— $268 
(a)The components of Company restaurant expenses for our RH segment are included below.
2024
THBKPLKFHSINTLRHELIMTotal
Revenues from external customers$4,040 $1,333 $768 $214 $935 $1,116 $— $8,406 
Intersegment revenues— 117 — — — — (117)— 
Total revenues$4,040 $1,450 $768 $214 $935 $1,116 $(117)$8,406 
Operating costs and expenses:
Supply chain cost of sales$2,180 $— $— $— $— $— $— $2,180 
Company restaurant expenses (a)37 221 129 36 — 965 (60)1,328 
Segment F&P expenses330 122 31 — (10)490 
Advertising expenses and other services307 558 303 70 90 49 (47)1,330 
Segment G&A158 139 84 51 200 59 — 691 
Adjustments:
Cash distributions received from equity method investments15 — — — — — — 15 
Adjusted Operating Income$1,043 $410 $243 $48 $614 $44 $— $2,402 
Additional segment information:
Depreciation and amortization$111 $49 $13 $$27 $59 $— $264 
(Income) loss from equity method investments$(15)$(78)$— $— $24 $— $— $(69)
Capital expenditures$47 $72 $23 $$11 $86 $— $245 
2023
THBKPLKFHSINTLTotal
Total revenues$3,972 $1,297 $692 $187 $874 $7,022 
Operating costs and expenses:
Supply chain cost of sales$2,193 $— $— $— $— $2,193 
Company restaurant expenses38 90 80 34 — 242 
Segment F&P expenses319 133 10 11 481 
Advertising expenses and other services309 543 295 49 77 1,273 
Segment G&A168 145 86 58 190 647 
Adjustments:
Cash distributions received from equity method investments14 — — — — 14 
Adjusted Operating Income$958 $386 $221 $38 $597 $2,200 
Additional segment information:
Depreciation and amortization$108 $46 $11 $$22 $191 
(Income) loss from equity method investments$(15)$$— $— $(1)$(8)
Capital expenditures$51 $37 $$$19 $120 
The following table presents the components of Company restaurant expenses for our RH segment (in millions):
20252024
Company restaurant expenses for RH segment
Food, beverage and packaging costs$537 $312 
Restaurant wages and related expenses595 358 
Restaurant occupancy expense and other476 295 
             Total$1,608 $965 
The following tables present revenues by country (in millions):
202520242023
Revenues by country (b):
United States$4,557 $3,783 $2,518 
Canada3,846 3,684 3,630 
Other1,031 939 874 
Total$9,434 $8,406 $7,022 
(b) Only the United States and Canada represented 10% or more of our total revenues in each period presented.
Our CODM manages assets on a consolidated basis. Accordingly, segment assets are not reported to our CODM or used in his decisions to allocate resources or assess performance of the segments. Therefore, total segment assets and long-lived assets have not been disclosed.
Total long-lived assets by country are as follows (in millions):
 As of December 31,
 20252024
By country:
United States$2,736 $2,684 
Canada1,530 1,435 
Other77 52 
Total$4,343 $4,171 
Long-lived assets include property and equipment, net, finance and operating lease right of use assets, net and net investment in property leased to franchisees. Only Canada and the United States represented 10% or more of our total long-lived assets as of December 31, 2025 and December 31, 2024.
Adjusted Operating Income is used by management to measure operating performance of the business, excluding these non-cash and other specifically identified items that management believes are not relevant to management’s assessment of our operating performance. A reconciliation of Income from operations to Adjusted Operating Income consists of the following (in millions):
202520242023
Income from operations$2,202 $2,419 $2,051 
Franchise agreement and reacquired franchise rights amortization65 53 31 
RH and BK China Transaction costs37 22 — 
FHS Transaction costs— — 19 
Corporate restructuring and advisory fees14 20 38 
Impact of equity method investments (a)(53)
Other operating expenses (income), net261 (59)55 
Adjusted Operating Income$2,584 $2,402 $2,200 
(a)Represents (i) (income) loss from equity method investments and (ii) cash distributions received from our equity method investments. Cash distributions received from our equity method investments are included in segment income.

Historical Timeline

Fiscal YearFiled
2025Feb 20, 2026Showing above
2024Feb 21, 2025
2023Feb 22, 2024
2022Feb 22, 2023
2021Feb 23, 2022
2020Feb 23, 2021
2019Feb 21, 2020
2018Feb 22, 2019
2017Feb 23, 2018
2016Feb 17, 2017
2015Feb 26, 2016

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.