FRANCHISE RIGHTS AND OTHER INTANGIBLE ASSETS
Franchise rights and other intangible assets as of December 31 were comprised of the following:
($ in millions)20252024
Indefinite-lived intangible assets:
Franchise rights(1) as of January 1
$161.0 $200.3 
Impairment charge(34.0)(39.3)
Franchise rights(1) as of December 31
$127.0 $161.0 
Goodwill(2) as of January 1
$0.8 $0.8 
Impairment charge(0.8)— 
Goodwill(2) as of December 31
$— $0.8 
Total indefinite-lived intangible assets$127.0 $161.8 
Definite-lived intangible assets, net$ $0.1 
Total franchise rights and other intangible assets$127.0 $161.9 
(1) Attributed to the powersports reporting unit.
(2) Attributed to the vehicle transportation services reporting unit.
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Historical Timeline

Fiscal YearFiled
2025Mar 13, 2026Showing above
2024Mar 14, 2025
2023Mar 28, 2024
2022Mar 16, 2023
2021Apr 8, 2022
2020Mar 31, 2021
2019May 29, 2020

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.