FRANCHISE RIGHTS AND OTHER INTANGIBLE ASSETS
Franchise rights and other intangible assets as of December 31 were comprised of the following:
($ in millions)20242023
Indefinite-lived intangible assets:
Franchise rights(1)
$161.0 $199.7 
Goodwill, gross$242.5 $242.5 
Accumulated impairment(241.7)(241.7)
Goodwill, net$0.8 $0.8 
Total indefinite-lived intangible assets$161.8 $200.5 
Definite-lived intangible assets:
Other intangible assets 10.9 23.8 
Less: accumulated amortization 10.8 21.0 
Definite-lived intangible assets, net(2)
$0.1 $2.8 
Total franchise rights and other intangible assets$161.9 $203.3 
(1) Attributed to the Company’s powersports reporting unit. Net of accumulated impairment of $182.0 million and $142.7 million as of December 31, 2024 and 2023, respectively.    
(2) Primarily consists of non-compete agreements, which will become fully amortized in 2025.
There was no change in the carrying amount of goodwill in 2024. The following is a summary of the changes in the carrying amount of goodwill by reporting unit in 2023:
($ in millions)PowersportsVehicle Transportation ServicesTotal
December 31, 2022$20.3$0.8$21.1
Purchase accounting adjustments for prior year acquisitions0.20.2
Immaterial acquisition2.62.6
Impairment (23.1)(23.1)
December 31, 2023$— $0.8 $0.8 

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.