SECURITY NATIONAL FINANCIAL CORP Revenue Disclosure
22) Revenues from Contracts with Customers
The Company reports revenues from contracts with customers pursuant to ASC No. 606, Revenue from Contracts with Customers.
Contracts with Customers
Information about Performance Obligations and Contract Balances
The Company’s cemetery and mortuary segment sells a variety of goods and services to customers in both at-need and pre-need situations. Due to the timing of the fulfillment of the obligation, revenue is deferred until that obligation is fulfilled. The total contract liability for future obligations is included in deferred pre-need cemetery and mortuary contract revenues on the consolidated balance sheets and, as of December 31, 2024 and 2023, the balances were $20,168,405 and $18,237,246, respectively.
The Company’s three types of future obligations are as follows:
Pre-need Merchandise and Service Revenue: All pre-need merchandise and service revenue is deferred, and the funds are placed in trust until the need arises, the merchandise is received, or the service is performed. The trust is then relieved, and the revenue and commissions are recognized. As of December 31, 2024 and 2023, the balances were $19,511,868 and $17,424,764, respectively.
At-need Specialty Merchandise Revenue: At-need specialty merchandise revenue consists of customizable merchandise ordered from a manufacturer such as markers and bases. When specialty merchandise is ordered, it can take time to manufacture and deliver the product. Revenue is deferred until the at-need merchandise is received. As of December 31, 2024 and 2023, the balances were $656,537 and $812,482, respectively. Deferred revenue for at-need specialty revenue is not placed in trust.
Deferred Pre-need Land Revenue: Deferred pre-need revenue and corresponding commissions are deferred until 10% of the funds are received from the customer through regular monthly payments. As of December 31, 2024 and 2023, the balances were and , respectively. Deferred pre-need land revenue is not placed in trust.
Complete
payment of the contract does not constitute fulfillment of the performance obligation. Goods or services are deferred until such a time
the service is performed, or merchandise is received. Pre-need contracts are required to be paid in full prior to a customer using a
good or service from a pre-need contract. Goods and services from pre-need contracts can be transferred when paid in full from one owner
to another. In such cases, the Company will act as an agent in transferring the requested goods and services. A transfer of goods and
services does not fulfill an obligation and revenue remains deferred.
SECURITY NATIONAL FINANCIAL CORPORATION
AND SUBSIDIARIES
Notes to Consolidated Financial Statements
Years Ended December 31, 2024 and 2023
22) Revenues from Contracts with Customers (Continued)
The opening and closing balances of the Company’s receivables, contract assets and contract liabilities are as follows:
| Contract Balances | ||||||||||||
| Receivables (1) | Contract Asset | Contract Liability | ||||||||||
| Opening (1/1/2024) | $ | 6,321,573 | $ | $ | 18,237,246 | |||||||
| Closing (12/31/2024) | 7,095,589 | 20,168,405 | ||||||||||
| Increase/(decrease) | 774,016 | 1,931,159 | ||||||||||
| Contract Balances | ||||||||||||
| Receivables (1) | Contract Asset | Contract Liability | ||||||||||
| Opening (1/1/2023) | $ | 5,392,779 | $ | $ | 16,226,836 | |||||||
| Closing (12/31/2023) | 6,321,573 | 18,237,246 | ||||||||||
| Increase/(decrease) | 928,794 | 2,010,410 | ||||||||||
| (1) | Included in Receivables, net on the consolidated balance sheets |
The following table disaggregates the opening and closing balances of the Company’s contract balances.
| Contract Balances | ||||||||
| Contract Asset | Contract Liability | |||||||
| Pre-need merchandise and services | $ | $ | 17,424,764 | |||||
| At-need specialty merchandise | 812,482 | |||||||
| Pre-need land sales | ||||||||
| Opening (1/1/2024) | $ | $ | 18,237,246 | |||||
| Pre-need merchandise and services | $ | $ | 19,511,868 | |||||
| At-need specialty merchandise | 656,537 | |||||||
| Pre-need land sales | ||||||||
| Closing (12/31/2024) | $ | $ | 20,168,405 | |||||
| Contract Balances | ||||||||
| Contract Asset | Contract Liability | |||||||
| Pre-need merchandise and services | $ | $ | 15,289,901 | |||||
| At-need specialty merchandise | 936,935 | |||||||
| Pre-need land sales | ||||||||
| Opening (1/1/2023) | $ | $ | 16,226,836 | |||||
| Pre-need merchandise and services | $ | $ | 17,424,764 | |||||
| At-need specialty merchandise | 812,482 | |||||||
| Pre-need land sales | ||||||||
| Closing (12/31/2023) | $ | $ | 18,237,246 | |||||
SECURITY NATIONAL FINANCIAL CORPORATION
AND SUBSIDIARIES
Notes to Consolidated Financial Statements
Years Ended December 31, 2024 and 2023
22) Revenues from Contracts with Customers (Continued)
The amount of revenue recognized for 2024 and 2023 that was included in the opening contract liability balance was $5,324,668 and $4,539,540, respectively.
The difference between the opening and closing balances of the Company’s contract assets and contract liabilities primarily results from the timing difference between the Company’s performance and the customer’s payment.
Disaggregation of Revenue
The following table disaggregates revenue for the Company’s cemetery and mortuary contracts.
Years Ended December 31 | ||||||||
| 2024 | 2023 | |||||||
| Major goods/service lines | ||||||||
| At-need | $ | 19,989,995 | $ | 19,957,735 | ||||
| Pre-need | 9,047,178 | 7,907,076 | ||||||
| $ | 29,037,173 | $ | 27,864,811 | |||||
| Timing of Revenue Recognition | ||||||||
| Goods transferred at a point in time | $ | 18,147,136 | $ | 17,560,899 | ||||
| Services transferred at a point in time | 10,890,037 | 10,303,912 | ||||||
| $ | 29,037,173 | $ | 27,864,811 | |||||
Significant Judgments and Estimates
The Company’s cemetery and mortuary segment recognizes revenue on future performance obligations when goods are delivered and when services are performed and is not determined by the terms or payments of the contract as long as any good or service is paid in full prior to delivery. Prices are determined based on the market at the time a contract is created. Goods or services are not partially completed. There are no significant judgements, estimations, or allocation methods for when revenue should be recognized.
Practical Expedients
The Company has not elected to use any of the practical expedients.
Contract Costs
The Company’s cemetery and mortuary segment defer certain costs associated with obtaining a contract on future obligations.
Pre-need Merchandise and Service Revenue: Pre-need merchandise and service revenues are deferred until the goods or services are delivered. Recognition can be years until the obligations are satisfied. Commissions and other costs are capitalized and deferred until the obligation is satisfied. Other costs include rent on pre-need offices and training rooms, and call center costs. Costs that are allocated based on a percentage include family service advisor compensation, bonuses, utilities, and supplies that are all used to procure a pre-need sale.
At-need Specialty Merchandise Revenue: At-need specialty merchandise is ordered from a third-party manufacturer. Generally, at-need specialty merchandise is ordered and received within 90 days of order. These orders are also short-term in nature and are deferred until the product is received from the manufacturer and the obligation is satisfied.
SECURITY NATIONAL FINANCIAL CORPORATION
AND SUBSIDIARIES
Notes to Consolidated Financial Statements
Years Ended December 31, 2024 and 2023
22) Revenues from Contracts with Customers (Continued)
Deferred Pre-need Land Revenue: Revenue is recognized on pre-need land sales when the customer has paid at least 10% toward the land price. In cases where customers pay less than 10% of the revenue and associated commissions are deferred until such a time when 10% of the contract price is received.
The following table disaggregates contract costs that are included in the deferred policy and pre-need contract acquisition costs on the consolidated balances sheets.
Years Ended December 31 | ||||||||
| 2024 | 2023 | |||||||
| Pre-need merchandise and services | $ | 4,113,793 | $ | 3,951,267 | ||||
| At-need specialty merchandise | 11,268 | 23,090 | ||||||
| Pre-need land sales | ||||||||
| $ | 4,125,061 | $ | 3,974,357 | |||||
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2024 | Mar 31, 2025 | Showing above |
| 2023 | Mar 29, 2024 | |
| 2022 | Mar 31, 2023 | |
| 2021 | Mar 31, 2022 | |
| 2020 | Mar 31, 2021 | |
| 2019 | Mar 30, 2020 | |
| 2018 | Mar 29, 2019 | |
About Revenue Disclosures
Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.
Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.