22) Revenues from Contracts with Customers

 

The Company reports revenues from contracts with customers pursuant to ASC No. 606, Revenue from Contracts with Customers.

 

Contracts with Customers

 

Information about Performance Obligations and Contract Balances

 

The Company’s cemetery and mortuary segment sells a variety of goods and services to customers in both at-need and pre-need situations. Due to the timing of the fulfillment of the obligation, revenue is deferred until that obligation is fulfilled. The total contract liability for future obligations is included in deferred pre-need cemetery and mortuary contract revenues on the consolidated balance sheets and, as of December 31, 2024 and 2023, the balances were $20,168,405 and $18,237,246, respectively.

 

The Company’s three types of future obligations are as follows:

 

Pre-need Merchandise and Service Revenue: All pre-need merchandise and service revenue is deferred, and the funds are placed in trust until the need arises, the merchandise is received, or the service is performed. The trust is then relieved, and the revenue and commissions are recognized. As of December 31, 2024 and 2023, the balances were $19,511,868 and $17,424,764, respectively.

 

At-need Specialty Merchandise Revenue: At-need specialty merchandise revenue consists of customizable merchandise ordered from a manufacturer such as markers and bases. When specialty merchandise is ordered, it can take time to manufacture and deliver the product. Revenue is deferred until the at-need merchandise is received. As of December 31, 2024 and 2023, the balances were $656,537 and $812,482, respectively. Deferred revenue for at-need specialty revenue is not placed in trust.

 

Deferred Pre-need Land Revenue: Deferred pre-need revenue and corresponding commissions are deferred until 10% of the funds are received from the customer through regular monthly payments. As of December 31, 2024 and 2023, the balances were nil and nil, respectively. Deferred pre-need land revenue is not placed in trust.

 

Complete payment of the contract does not constitute fulfillment of the performance obligation. Goods or services are deferred until such a time the service is performed, or merchandise is received. Pre-need contracts are required to be paid in full prior to a customer using a good or service from a pre-need contract. Goods and services from pre-need contracts can be transferred when paid in full from one owner to another. In such cases, the Company will act as an agent in transferring the requested goods and services. A transfer of goods and services does not fulfill an obligation and revenue remains deferred.
 

 

SECURITY NATIONAL FINANCIAL CORPORATION

AND SUBSIDIARIES

Notes to Consolidated Financial Statements

Years Ended December 31, 2024 and 2023

 

22) Revenues from Contracts with Customers (Continued)

 

The opening and closing balances of the Company’s receivables, contract assets and contract liabilities are as follows:

   Contract Balances 
   Receivables (1)   Contract Asset   Contract Liability 
Opening (1/1/2024)  $6,321,573   $    -   $18,237,246 
Closing (12/31/2024)   7,095,589    -    20,168,405 
Increase/(decrease)   774,016    -    1,931,159 

 

   Contract Balances 
   Receivables (1)   Contract Asset   Contract Liability 
Opening (1/1/2023)  $5,392,779   $     -   $16,226,836 
Closing (12/31/2023)   6,321,573    -    18,237,246 
Increase/(decrease)   928,794    -    2,010,410 

 

 

(1)Included in Receivables, net on the consolidated balance sheets

 

The following table disaggregates the opening and closing balances of the Company’s contract balances.

   Contract Balances 
   Contract Asset   Contract Liability 
Pre-need merchandise and services  $-   $17,424,764 
At-need specialty merchandise        -    812,482 
Pre-need land sales   -    - 
Opening (1/1/2024)  $-   $18,237,246 
           
Pre-need merchandise and services  $-   $19,511,868 
At-need specialty merchandise   -    656,537 
Pre-need land sales   -    - 
Closing (12/31/2024)  $-   $20,168,405 

 

   Contract Balances 
   Contract Asset   Contract Liability 
Pre-need merchandise and services  $     -   $15,289,901 
At-need specialty merchandise   -    936,935 
Pre-need land sales   -    - 
Opening (1/1/2023)  $-   $16,226,836 
           
Pre-need merchandise and services  $-   $17,424,764 
At-need specialty merchandise   -    812,482 
Pre-need land sales   -    - 
Closing (12/31/2023)  $-   $18,237,246 

 

 

SECURITY NATIONAL FINANCIAL CORPORATION

AND SUBSIDIARIES

Notes to Consolidated Financial Statements

Years Ended December 31, 2024 and 2023

 

22) Revenues from Contracts with Customers (Continued)

 

The amount of revenue recognized for 2024 and 2023 that was included in the opening contract liability balance was $5,324,668 and $4,539,540, respectively.

 

The difference between the opening and closing balances of the Company’s contract assets and contract liabilities primarily results from the timing difference between the Company’s performance and the customer’s payment.

 

Disaggregation of Revenue

 

The following table disaggregates revenue for the Company’s cemetery and mortuary contracts.

   2024   2023 
  

Years Ended

December 31

 
   2024   2023 
Major goods/service lines          
At-need  $19,989,995   $19,957,735 
Pre-need   9,047,178    7,907,076 
Net mortuary and cemetery sales  $29,037,173   $27,864,811 
           
Timing of Revenue Recognition          
Goods transferred at a point in time  $18,147,136   $17,560,899 
Services transferred at a point in time   10,890,037    10,303,912 
Net mortuary and cemetery sales  $29,037,173   $27,864,811 

 

Significant Judgments and Estimates

 

The Company’s cemetery and mortuary segment recognizes revenue on future performance obligations when goods are delivered and when services are performed and is not determined by the terms or payments of the contract as long as any good or service is paid in full prior to delivery. Prices are determined based on the market at the time a contract is created. Goods or services are not partially completed. There are no significant judgements, estimations, or allocation methods for when revenue should be recognized.

 

Practical Expedients

 

The Company has not elected to use any of the practical expedients.

 

Contract Costs

 

The Company’s cemetery and mortuary segment defer certain costs associated with obtaining a contract on future obligations.

 

Pre-need Merchandise and Service Revenue: Pre-need merchandise and service revenues are deferred until the goods or services are delivered. Recognition can be years until the obligations are satisfied. Commissions and other costs are capitalized and deferred until the obligation is satisfied. Other costs include rent on pre-need offices and training rooms, and call center costs. Costs that are allocated based on a percentage include family service advisor compensation, bonuses, utilities, and supplies that are all used to procure a pre-need sale.

 

At-need Specialty Merchandise Revenue: At-need specialty merchandise is ordered from a third-party manufacturer. Generally, at-need specialty merchandise is ordered and received within 90 days of order. These orders are also short-term in nature and are deferred until the product is received from the manufacturer and the obligation is satisfied.

 

 

SECURITY NATIONAL FINANCIAL CORPORATION

AND SUBSIDIARIES

Notes to Consolidated Financial Statements

Years Ended December 31, 2024 and 2023

 

22) Revenues from Contracts with Customers (Continued)

 

Deferred Pre-need Land Revenue: Revenue is recognized on pre-need land sales when the customer has paid at least 10% toward the land price. In cases where customers pay less than 10% of the revenue and associated commissions are deferred until such a time when 10% of the contract price is received.

 

The following table disaggregates contract costs that are included in the deferred policy and pre-need contract acquisition costs on the consolidated balances sheets.

   2024   2023 
  

Years Ended

December 31

 
   2024   2023 
Pre-need merchandise and services  $4,113,793   $3,951,267 
At-need specialty merchandise   11,268    23,090 
Pre-need land sales   -    - 
Deferred policy and pre-need contract acquisition costs  $4,125,061   $3,974,357 

 

Historical Timeline

Fiscal YearFiled
2024Mar 31, 2025Showing above
2023Mar 29, 2024
2022Mar 31, 2023
2021Mar 31, 2022
2020Mar 31, 2021
2019Mar 30, 2020
2018Mar 29, 2019

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.