6. GOODWILL AND INTANGIBLE ASSETS

Goodwill

The changes in the carrying value of Goodwill are as follows (in thousands):

 

 

UFC (1)

 

 

WWE (2)

 

 

IMG

 

 

Corporate and Other

 

 

Total

 

Balance — December 31, 2023

 

$

2,602,639

 

 

$

5,063,846

 

 

 

738,135

 

 

 

39,780

 

 

$

8,444,400

 

Acquisitions

 

 

 

 

 

(707

)

 

 

 

 

 

 

 

 

(707

)

Foreign currency translation and other

 

 

 

 

 

(1,559

)

 

 

(141

)

 

 

 

 

 

(1,700

)

Balance — December 31, 2024

 

 

2,602,639

 

 

 

5,061,580

 

 

 

737,994

 

 

 

39,780

 

 

 

8,441,993

 

Acquisitions

 

 

 

 

 

2,133

 

 

 

 

 

 

 

 

 

2,133

 

Foreign exchange

 

 

 

 

 

78

 

 

 

682

 

 

 

 

 

 

760

 

Balance — December 31, 2025

 

$

2,602,639

 

 

$

5,063,791

 

 

$

738,676

 

 

$

39,780

 

 

$

8,444,886

 

 

(1)
Reflects goodwill resulting from the Company’s election to apply pushdown accounting to reflect EGH’s new basis of accounting in the UFC’s assets and liabilities, including goodwill, which occurred during 2016.
(2)
Reflects goodwill primarily resulting from the TKO Transactions. See Note 4, Acquisition of WWE, for further information.

There were no dispositions or impairments to goodwill during the years ended December 31, 2025 and 2024.

Intangible Assets, net

The following table summarizes information relating to the Company’s identifiable intangible assets as of December 31, 2025 (in thousands):

 

 

Gross Amount

 

 

Accumulated
Amortization

 

 

Carrying Value

 

Finite-lived:

 

 

 

 

 

 

 

 

 

Trademarks and trade names

 

$

3,020,370

 

 

$

(622,261

)

 

$

2,398,109

 

Customer relationships

 

 

1,639,552

 

 

 

(988,742

)

 

 

650,810

 

Other (1)

 

 

189,758

 

 

 

(118,353

)

 

 

71,405

 

 

$

4,849,680

 

 

$

(1,729,356

)

 

$

3,120,324

 

Indefinite-lived:

 

 

 

 

 

 

 

 

 

Trademarks and trade names

 

$

187,910

 

 

$

 

 

$

187,910

 

Owned events

 

 

19,628

 

 

 

 

 

 

19,628

 

Total intangible assets

 

$

5,057,218

 

 

$

(1,729,356

)

 

$

3,327,862

 

 

(1)
Other intangible assets as of December 31, 2025 primarily consisted of talent roster, internally developed software and content library assets acquired through the business combination with WWE in September 2023. See Note 4, Acquisition of WWE, for further information.

The following table summarizes information relating to the Company’s identifiable intangible assets as of December 31, 2024 (in thousands):

 

 

Gross Amount

 

 

Accumulated
Amortization

 

 

Carrying Value

 

Finite-lived:

 

 

 

 

 

 

 

 

 

Trademarks and trade names

 

$

3,011,169

 

 

$

(489,148

)

 

$

2,522,021

 

Customer relationships

 

 

1,630,070

 

 

 

(792,389

)

 

 

837,681

 

Other (1)

 

 

165,998

 

 

 

(76,366

)

 

 

89,632

 

 

$

4,807,237

 

 

$

(1,357,903

)

 

$

3,449,334

 

Indefinite-lived:

 

 

 

 

 

 

 

 

 

Trademarks and trade names

 

$

181,649

 

 

$

 

 

$

181,649

 

Owned events

 

 

18,920

 

 

 

 

 

 

18,920

 

Total intangible assets

 

$

5,007,806

 

 

$

(1,357,903

)

 

$

3,649,903

 

 

(1)
Other intangible assets as of December 31, 2024 primarily consisted of talent roster, internally developed software and content library assets acquired through the business combination with WWE in September 2023. See Note 4, Acquisition of WWE, for further information.

Amortization of intangible assets was $367.8 million, $341.9 million, and $168.7 million during the years ended December 31, 2025, 2024 and 2023, respectively, which is recognized within depreciation and amortization in the consolidated statements of operations.

During the third quarter of 2025, following the modification of a related media revenue arrangement, the Company modified the remaining useful life for one of its customer relationships assets within the WWE segment. The change in useful life of this asset resulted in the acceleration of $80.1 million of amortization expenses during the year ended December 31, 2025.

Estimated annual intangible amortization, including amortization of intangible assets acquired in the TKO Transactions and the Endeavor Asset Acquisition, for the next five years and thereafter is as follows (in thousands):

 

 

Total

 

2026

 

$

308,774

 

2027

 

 

228,020

 

2028

 

 

210,289

 

2029

 

 

206,994

 

2030

 

 

190,895

 

Thereafter

 

 

1,975,352

 

Total remaining amortization

 

$

3,120,324

 

Annual Impairment Assessments

During the years ended December 31, 2025, 2024 and 2023, the Company completed its annual impairment review of goodwill and indefinite-lived intangibles. The Company did not record any impairment charges related to such reviews during the years ended December 31, 2025 and 2024. For the year ended December 31, 2023, the Company recorded total non-cash impairment charges of $7.5 million for goodwill and $14.0 million for trade names driven by lower projections. These impairment charges are related to the IMG segment and are included as impairment charges within the Company’s consolidated statements of operations. The Company’s fair value of goodwill was determined by EGH’s assessment based on discounted cash flows using an applicable discount rate for the reporting units containing the Acquired Businesses. Intangible assets were valued based on a relief from royalty method or an excess earnings method.

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Historical Timeline

Fiscal YearFiled
2025Feb 25, 2026Showing above
2024Feb 26, 2025
2023Feb 27, 2024

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.