19. SEGMENT INFORMATION

Prior to the Endeavor Asset Acquisition, the Company identified two reportable segments: UFC and WWE, to align with how the Company’s chief operating decision maker (the “CODM”), the Chief Executive Officer, managed the businesses, evaluated financial results, and made key operating decisions. Subsequent to the Endeavor Asset Acquisition and effective February 28, 2025, the Company identified three reportable segments—UFC, WWE and IMG—to align with how the Company’s CODM manages the businesses, evaluates financial results, and makes key operating decisions. The UFC segment consists entirely of the operations of the Company's UFC business and the WWE segment consists entirely of the operations of the Company's WWE business. The IMG segment consists of the operations of the IMG business and On Location.

The Company also reports the results for the “Corporate and Other” group. The Corporate and Other group reflects operations not allocated to the UFC, WWE or IMG segments and primarily consists of general and administrative expenses as well as operations of PBR and boxing. Boxing includes the joint venture with Sela Company for the Zuffa Boxing brand as well as promotional services TKO provides for boxing events.

Revenue from our Corporate and Other group principally consists of media rights fees associated with the distribution of PBR's programming content; ticket sales and site fees associated with live events; partnerships and marketing; and consumer products licensing agreements of PBR-branded products. Revenue also consists of management and promotional fees for services primarily related to boxing.

General and administrative expenses relate largely to corporate activities, including information technology, facilities, legal, human resources, finance and accounting, treasury, investor relations, corporate communications, community relations and compensation to TKO’s management and board of directors, which support all reportable segments. Corporate and Other expenses also include service fees paid by the Company to EGH and its subsidiaries under the Services Agreement, inclusive of fees paid for revenue producing services related to the segments. On the closing date of the Endeavor Asset Acquisition, the Services Agreement between EGH and TKO OpCo was terminated and the Transition Services Agreement was entered into between the EGH Parties, TWI and the TKO Parties.

The profitability measure employed by the Company’s CODM for allocating resources and assessing operating performance is Adjusted EBITDA. The Company defines Adjusted EBITDA as net income, excluding income taxes, net interest expense, depreciation and amortization, equity-based compensation, merger and acquisition costs, certain legal costs, restructuring, severance and impairment charges, and certain other items when applicable. Adjusted EBITDA includes amortization expenses directly related to supporting the operations of the Company’s segments, including content production asset amortization. The Company’s CODM considers budget-to-actual and quarter-over-quarter variances when making decisions about allocating capital and personnel to the segments. The Company believes the presentation of Adjusted EBITDA is relevant and useful for investors because it allows investors to view the Company’s segment performance in the same manner as the Company’s CODM to evaluate segment performance and make decisions about allocating resources. Additionally, the Company believes that Adjusted EBITDA is a primary measure used by media investors, analysts and peers for comparative purposes.

The Company does not disclose assets by segment information. The Company does not provide assets by segment information to the Company’s CODM, as that information is not typically used in the determination of resource allocation and assessing business performance of each reportable segment. A significant portion of the Company’s assets represent goodwill and intangible assets arising from the TKO Transactions and the Endeavor Asset Acquisition.

The following tables present summarized financial information for each of the Company’s reportable segments (in thousands)

UFC

 

 

Year Ended December 31,

 

 

2025

 

 

2024

 

 

2023

 

Revenue

 

$

1,502,161

 

 

$

1,406,241

 

 

$

1,292,201

 

Direct operating costs (1)

 

 

433,173

 

 

 

430,223

 

 

 

383,388

 

Selling, general and administrative expenses (1)

 

 

218,037

 

 

 

175,024

 

 

 

153,149

 

Adjusted EBITDA

 

 

850,951

 

 

 

800,994

 

 

 

755,664

 

 

WWE

 

 

Year Ended December 31,

 

 

2025

 

 

2024

 

 

2023

 

Revenue

 

$

1,709,395

 

 

$

1,398,100

 

 

$

382,767

 

Direct operating costs (1)

 

 

495,671

 

 

 

426,900

 

 

 

125,685

 

Selling, general and administrative expenses (1)

 

 

317,225

 

 

 

290,032

 

 

 

94,101

 

Adjusted EBITDA

 

 

896,499

 

 

 

681,168

 

 

 

162,981

 

IMG

 

 

Year Ended December 31,

 

 

2025

 

 

2024

 

 

2023

 

Revenue

 

$

1,367,259

 

 

$

1,970,230

 

 

$

1,437,110

 

Direct operating costs (1)

 

 

878,600

 

 

 

1,644,187

 

 

 

986,151

 

Selling, general and administrative expenses (1)

 

 

328,690

 

 

 

374,013

 

 

 

329,812

 

Adjusted EBITDA

 

 

159,969

 

 

 

(47,970

)

 

 

121,147

 

 

(1)
Direct operating costs and selling, general and administrative expenses included in the measure of Adjusted EBITDA for each segment excludes reconciling items included in the reconciliation of segment profitability below.

Revenue

 

 

Year Ended December 31,

 

 

2025

 

 

2024

 

 

2023

 

UFC

 

$

1,502,161

 

 

$

1,406,241

 

 

$

1,292,201

 

WWE

 

 

1,709,395

 

 

 

1,398,100

 

 

 

382,767

 

IMG

 

 

1,367,259

 

 

 

1,970,230

 

 

 

1,437,110

 

Total revenue from reportable segments

 

 

4,578,815

 

 

 

4,774,571

 

 

 

3,112,078

 

Corporate and Other

 

 

199,062

 

 

 

170,274

 

 

 

131,987

 

Eliminations

 

 

(42,726

)

 

 

(60,604

)

 

 

(19,269

)

Total revenue

 

$

4,735,151

 

 

$

4,884,241

 

 

$

3,224,796

 

 

 

Reconciliation of segment profitability

 

 

Year Ended December 31,

 

 

2025

 

 

2024

 

 

2023

 

UFC

 

$

850,951

 

 

$

800,994

 

 

$

755,664

 

WWE

 

 

896,499

 

 

 

681,168

 

 

 

162,981

 

IMG

 

 

159,969

 

 

 

(47,970

)

 

 

121,147

 

Total Adjusted EBITDA from reportable segments

 

 

1,907,419

 

 

 

1,434,192

 

 

 

1,039,792

 

Corporate and Other

 

 

(322,162

)

 

 

(352,261

)

 

 

(192,019

)

Total Adjusted EBITDA

 

 

1,585,257

 

 

 

1,081,931

 

 

 

847,773

 

Reconciling items:

 

 

 

 

 

 

 

 

 

Equity earnings of affiliates

 

 

(13,437

)

 

 

(4,461

)

 

 

(9,212

)

Interest expense, net

 

 

(202,724

)

 

 

(235,792

)

 

 

(229,605

)

Depreciation and amortization

 

 

(484,990

)

 

 

(457,925

)

 

 

(224,051

)

Equity-based compensation expense (1)

 

 

(117,588

)

 

 

(103,466

)

 

 

(64,512

)

Merger acquisition and earn-out costs (2)

 

 

(51,722

)

 

 

(21,173

)

 

 

(85,474

)

Certain legal costs (3)

 

 

(60,395

)

 

 

(401,062

)

 

 

(38,721

)

Restructuring, severance and impairment (4)

 

 

(14,122

)

 

 

(45,674

)

 

 

(48,416

)

Debt transaction costs (5)

 

 

(8,718

)

 

 

(16,230

)

 

 

 

Foreign exchange (losses) and gains (6)

 

 

(13,701

)

 

 

(9,939

)

 

 

14,811

 

Other adjustments (7)

 

 

(11,236

)

 

 

3,586

 

 

 

4,390

 

Income (loss) before income taxes and equity earnings of affiliates

 

$

606,624

 

 

$

(210,205

)

 

$

166,983

 

 

(1)
Equity-based compensation represents non-cash compensation expense for awards issued under Endeavor’s 2021 Plan subsequent to its April 28, 2021 IPO, for the WWE Replacement Awards and for awards issued under the 2023 Incentive Award Plan. For the years ended December 31, 2025 and 2024, equity-based compensation includes $4.0 million and $17.7 million, respectively, of expense associated with certain services provided by an independent contractor in the WWE segment. For the years ended December 31, 2024 and 2023, equity-based compensation includes $3.3 million and $19.9 million, respectively, of expense associated with accelerated vesting of the WWE Replacement Awards related to the workforce reduction of certain employees in the WWE segment and Corporate.
(2)
Includes (i) certain costs of professional fees and bonuses related to the TKO Transactions and payable contingent on the closing of the TKO Transactions primarily incurred during the year ended December 31, 2023 and (ii) certain costs of professional advisors related to other strategic transactions, primarily the Endeavor Asset Acquisition, incurred during the years ended December 31, 2025 and 2024, and (iii) certain costs related to integration initiatives resulting from the Endeavor Asset Acquisition. Also includes fair value adjustments for contingent consideration liabilities associated with past acquisitions.
(3)
Includes costs related to certain litigation matters including antitrust lawsuits for UFC and WWE and matters where Mr. McMahon has agreed to make future payments to certain counterparties personally. For the year ended December 31, 2024, these costs include settlement charges of $375.0 million regarding the UFC antitrust lawsuit, as described in Note 21, Commitments and Contingencies. For the year ended December 31, 2023, these costs included the settlement of a WWE antitrust matter for $20.0 million.
(4)
Includes costs resulting from the Company’s cost reduction program during the years ended December 31, 2025, 2024 and 2023, as described in Note 17, Restructuring Charges. Additionally, during the years ended December 31, 2025 and 2024, the Company recorded impairment charges of $3.6 million and $27.9 million, respectively, as described in Note 5, Supplementary Data.
(5)
For the years ended December 31, 2025 and 2024, the Company incurred certain costs associated with amending its existing debt facilities, as described further in Note 8, Debt.
(6)
Includes gains and losses on foreign exchange transactions.
(7)
For the year ended December 31, 2025, other adjustments were comprised of a net loss of $9.6 million from the sale of certain equity method investments, partially offset by a gain of $1.3 million on the sale of PBR's former headquarters building. For the year ended December 31, 2024, other adjustments were comprised primarily of gains of approximately $3.2 million related to the change in the fair value of embedded foreign currency derivatives, partially offset by losses of $0.3 million related to the change in the fair value of forward exchange contracts and $1.1 million on the disposal of assets. For the year ended December 31, 2023, other adjustments were comprised primarily of gains of approximately $3.2 million related to the change in the fair value of forward foreign exchange contracts and gains of $1.7 million related to the change in the fair value of embedded foreign currency derivatives, partially offset by losses of $1.4 million on the disposal of assets.

 

Geographic information

Revenue by major geographic region is based upon the geographic location of where our revenue is generated. The information below summarizes our revenue by geographic area:

 

 

Year Ended December 31,

 

 

2025

 

 

2024

 

 

2023

 

North America

 

$

3,514,848

 

 

$

2,999,284

 

 

$

2,096,314

 

Europe/Middle East/Africa

 

 

898,150

 

 

 

1,459,627

 

 

 

767,887

 

Asia Pacific

 

 

241,672

 

 

 

337,522

 

 

 

285,692

 

Latin America

 

 

80,481

 

 

 

87,808

 

 

 

74,903

 

Total revenue

 

$

4,735,151

 

 

$

4,884,241

 

 

$

3,224,796

 

 

The Company's property, buildings and equipment were almost entirely located in the United States at December 31, 2025 and 2024.

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Historical Timeline

Fiscal YearFiled
2025Feb 25, 2026Showing above
2024Feb 26, 2025
2023Feb 27, 2024

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.