Goodwill, Value of business acquired, and Other intangible assets
Goodwill
The following table presents a roll-forward of Goodwill by segment:
(in millions of U.S. dollars)North America Commercial P&C InsuranceNorth America Personal P&C InsuranceNorth America Agricultural InsuranceOverseas General InsuranceGlobal ReinsuranceLife Insurance Chubb Consolidated
Balance at December 31, 2023$6,946 $2,231 $134 $5,262 $371 $4,742 $19,686 
Acquisition of Healthy Paws256 — — — — — 256 
Measurement-Period Adjustments— — — — — 65 65 
Foreign exchange revaluation(34)(13)— (215)— (166)(428)
Balance at December 31, 2024$7,168 $2,218 $134 $5,047 $371 $4,641 $19,579 
Acquisition of Liberty Mutual's P&C insurance business in Thailand   183   183 
Foreign exchange revaluation23 8  300  114 445 
Balance at December 31, 2025 (1)
$7,191 $2,226 $134 $5,530 $371 $4,755 $20,207 
(1)Includes $464 million attributable to noncontrolling interests.


Value of business acquired (VOBA)
The following table presents a roll-forward of VOBA:
Year Ended December 31
(in millions of U.S. dollars)202520242023
Balance, beginning of year$3,223 $3,674 $3,702 
Consolidation of Huatai Group — 309 
Amortization of VOBA (1)
(224)(240)(281)
Foreign exchange revaluation and other(24)(211)(56)
Balance, end of year$2,975 $3,223 $3,674 
(1)Recognized in Policy acquisition costs in the Consolidated statements of operations.


The following table presents, as of December 31, 2025, the expected estimated pre-tax amortization expense related to VOBA at current foreign currency exchange rates, for the next five years:

For the Years Ending December 31Total amortization of VOBA
(in millions of U.S. dollars)
2026$178 
2027159 
2028145 
2029133 
2030121 
Total$736 
Other intangible assets    
December 31
(in millions of U.S. dollars)20252024
Subject to amortization (primarily agency distribution relationships and renewal rights)$2,696 $2,900 
Not subject to amortization (primarily trademarks)3,545 3,477 
Total$6,241 $6,377 

The following table presents, as of December 31, 2025, the expected estimated pre-tax amortization expense of purchased intangibles, at current foreign currency exchange rates, for the next five years:

For the Years Ending December 31
(in millions of U.S. dollars)Total amortization of purchased intangibles
Amortization of UPR intangible asset (1)
Amortization of Huatai land use rights (2)
Total amortization
2026$287 $9 $13 $309 
2027268 3 13 284 
2028257  13 270 
2029226  12 238 
2030210  12 222 
Total$1,248 $12 $63 $1,323 
(1)Recognized in Policy acquisition costs in the Consolidated statements of operations.
(2)Recognized in Other (income) expense in the Consolidated statements of operations.

Historical Timeline

Fiscal YearFiled
2025Feb 27, 2026Showing above
2023Feb 23, 2024
2022Feb 24, 2023
2021Feb 24, 2022
2020Feb 25, 2021
2019Feb 27, 2020
2018Feb 28, 2019
2017Feb 23, 2018
2016Feb 28, 2017
2015Feb 26, 2016

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.