Revenues
The following table disaggregates our franchise revenues by major type:
 202520242023
Franchise Revenues(In millions)
Royalties$307.8 $313.4 $325.6 
Advertising fees281.8 290.4 300.8 
Proprietary product sales and other66.9 72.4 71.1 
Franchise and development fees9.0 9.7 8.9 
Total franchise revenues$665.5 $686.0 $706.4 
Changes in the Company's contract liability for deferred franchise and development fees during the year ended December 28, 2025 were as follows:
 Deferred Franchise Revenue (short- and long-term)
(In millions)
Balance at December 29, 2024
$42.7 
Recognized during the year
(8.6)
Deferred during the year
5.7 
Balance at December 28, 2025
$39.8 
The balance of deferred franchise revenue as of December 28, 2025 is expected to be recognized as follows:
Fiscal Years
(In millions)
2026$5.6 
20274.7 
20283.8 
20293.3 
20303.0 
Thereafter19.4 
Total$39.8 

Historical Timeline

Fiscal YearFiled
2025Feb 25, 2026Showing above
2024Mar 5, 2025
2023Feb 28, 2024
2022Mar 1, 2023
2021Mar 2, 2022
2020Mar 2, 2021
2019Feb 24, 2020
2018Feb 21, 2019

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.