Note 11. Goodwill and Other Intangible Assets

 

The following table summarizes goodwill by segment:

 

  

Zig-Zag

  

Stoker’s

  

Total

 

Balance as of December 31, 2023

 $103,660  $32,590  $136,250 
             

Cumulative translation adjustment

  (318)  -   (318)

Balance as of December 31, 2024

 $103,342  $32,590  $135,932 
             

Cumulative translation adjustment

  165   -   165 

Balance as of December 31, 2025

 $103,507  $32,590  $136,097 

 

The Company tests goodwill for impairment annually as of December 31, or more frequently when events or changes in circumstances indicate that the fair value is below its carrying value. The Company performed a qualitative assessment in evaluating its Zig-Zag and Stoker’s reporting units for impairment as of December 31, 2025

 

For the qualitative assessment, the Company considered macro and micro-economic indicators, changes in costs, overall financial performance and other relevant entity-specific events and noted no indications of impairment. The Company also considered the significant excess of fair values over carrying values as determined in the 2024 quantitative assessment. The underlying assumptions utilized during the 2024 quantitative assessment remained sufficiently similar in 2025 and in line with Company projections. Accordingly, such underlying assumptions on which the previous fair values were based had not sufficiently changed from 2024 to suggest a material difference in the 2025 fair value assessments and thus indicated that the fair values of the reporting units as of December 31, 2025 remained above their carrying amounts.

 

In 2024, the Company performed a quantitative assessment in evaluating its Zig-Zag and Stoker's reporting units.  As part of that assessment, the Company used a discounted cash flow model (income approach) utilizing Level 3 unobservable inputs. The Company’s significant assumptions for the discount cash flow model include, but are not limited to, future cash flow projections, the weighted average cost of capital, the terminal growth rate, and the tax rate. The Company believes the current assumptions and estimates utilized in the discounted cash flow model are both reasonable and appropriate. The Company’s estimates of future cash flows are based on current regulatory and economic climates, recent operating results, and planned business strategies. These estimates could be negatively affected by changes in federal, state, or local regulations or economic downturns. Future cash flow estimates are, by their nature, subjective and actual results may differ materially from the Company’s estimates. If the Company’s ongoing estimates of future cash flows are not met or if discount rates change, the Company may have to record impairment charges in future periods. Based on the analysis performed, the Company concluded that no impairment exists for its Zig-Zag or Stoker's reporting units as of December 31, 2024. 

 

The following tables summarize information about the Company’s other intangible assets. Gross carrying amounts of indefinite-lived intangible assets are shown below:

 

  

December 31, 2025

  

December 31, 2024

 
  

Zig-Zag

  

Stoker’s

  

Total

  

Zig-Zag

  

Stoker’s

  

Total

 

Indefinite-lived intangible assets:

                        

Trade names

 $-  $8,500  $8,500  $-  $8,500  $8,500 

Formulas

  42,245   53   42,298   42,245   53   42,298 

Total

 $42,245  $8,553  $50,798  $42,245  $8,553  $50,798 

 

In 2025, the Company performed a qualitative assessment of its indefinite-lived intangible assets. As part of this assessment, the Company evaluated whether indicators of impairment were present by considering macro and micro-economic factors, along with market and other relevant company-specific events and determined that there were no indications of impairment as of December 31, 2025.

 

In 2024, the Company performed a quantitative assessment of its indefinite-lived intangible assets and noted no indicators of impairment as of December 31, 2024. The Company’s fair value methodology for the quantitative assessment is primarily based on the relief from royalty approach. Significant assumptions in this approach include, but are not limited to, projected revenue, the weighted average cost of capital and royalty rate.

 

Amortized intangible assets consists of:

 

  

Zig-Zag

  

Stoker’s

 
  

December 31,

  

December 31,

  

December 31,

  

December 31,

 
  

2025

  

2024

  

2025

  

2024

 
  

Gross

  

Accumulated

  

Gross

  

Accumulated

  

Gross

  

Accumulated

  

Gross

  

Accumulated

 
  

Carrying

  

Amortization

  

Carrying

  

Amortization

  

Carrying

  

Amortization

  

Carrying

  

Amortization

 

Amortized intangible assets:

                                

Trade names (useful life of 15 years)

 $446  $80  $437  $45  $2,372  $949  $2,372  $791 

Formulas (useful life of 15 years)

  9,972   1,994   9,972   1,330   -   -   -   - 

Master distribution agreement (useful life of 15 years)

  5,489   2,011   5,489   1,648   -   -   -   - 

Total

 $15,907  $4,085  $15,898  $3,023  $2,372  $949  $2,372  $791 

 

 

Annual amortization expense for the next five years is estimated to be approximately $1.2 million for 2026 and $4.8 million for 2027 through 2030, assuming no additional transactions occur that require the amortization of intangible assets.

 

Historical Timeline

Fiscal YearFiled
2025Mar 2, 2026Showing above
2024Mar 6, 2025
2023Feb 28, 2024
2022Mar 15, 2023
2021Mar 11, 2022
2020Feb 19, 2021
2019Mar 12, 2020
2018Mar 7, 2019
2017Mar 8, 2018
2016Mar 13, 2017

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.