Note 21. Segment Information

 

In accordance with ASC 280, Segment Reporting, the Company has two reportable segments, Zig-Zag products and Stoker’s products. The Zig-Zag products segment markets and distributes (a) rolling papers, tubes, and related products; (b) finished cigars and MYO cigar wraps; and (c) lighters and other accessories. The Stoker’s products segment (a) manufactures and markets moist snuff, (b) contracts for and markets loose-leaf chewing tobacco products, and (c) FRE, its modern oral product. The Company's products are distributed primarily through wholesale distributors in the U.S. and Canada. Corporate unallocated includes the costs and assets of the Company not assigned to one of the two reportable segments and includes corporate overhead expense, including executive management, finance, legal and information technology salaries, and professional services such as audit, external legal costs and information technology services, as well as costs related to the FDA premarket tobacco product application. The Company did not have any customers that accounted for more than 10% of net sales in 2025. The Company had one customer that accounted for 10.2% of net sales in 2024, of which 54% was in the Stoker's product segment and 46% was in the Zig-Zag products segment in 2024.  There were no customers that accounted for more than 10% of net sales in 2023.

 

The Company’s CODM is its President and Chief Executive Officer and uses segment operating income as the measure of earnings to evaluate the performance of each segment and to make decisions about allocating resources, including employees, property, plant and equipment, as well as financial and capital resources. On a quarterly basis, the CODM reviews segment operating income budget-to-actual variances to assess segment performance and make resource allocation decisions. For both reportable segments, cost of sales is the significant segment expense that is regularly provided to the CODM. 

 

The accounting policies of these segments are the same as those of the Company. Corporate costs are not directly charged to the two reportable segments in the ordinary course of operations. 

 

The tables below present financial information about reportable segments:

 

  

For the years ended December 31,

 
  

2025

  

2024

  

2023

 
             

Net sales

            

Zig-Zag products

 $178,478  $192,394  $180,455 

Stoker’s products

  284,584   168,266   144,609 

Total

 $463,062  $360,660  $325,064 
             

Cost of sales

            

Zig-Zag products

 $82,577  $85,809  $79,400 

Stoker’s products

  116,171   73,286   62,722 

Total

 $198,748  $159,095  $142,122 
             

Gross profit

            

Zig-Zag products

 $95,901  $106,585  $101,055 

Stoker’s products

  168,413   94,980   81,887 

Total

 $264,314  $201,565  $182,942 
             

Other segment items (1)

            

Zig-Zag products

 $36,960  $39,888  $32,775 

Stoker’s products

  59,308   26,708   19,679 

Total

 $96,268  $66,596  $52,454 
             

Operating income (loss)

            

Zig-Zag products

 $58,941  $66,697  $68,280 

Stoker’s products

  109,105   68,272   62,208 

Total segment operating income

  168,046   134,969   130,488 

Corporate unallocated (2)(3)

  (72,719)  (54,137)  (47,528)

Total

 $95,327  $80,832  $82,960 
             

Other income

  (6,616)  -   (4,000)

Interest expense, net

  17,466   13,983   14,645 

Investment (gain) loss

  (1,060)  1,968   9,601 

(Income) losses from equity investments

  1,159   (75)  2,313 

Loss (gain) on extinguishment of debt

  1,235   -   (1,664)
             

Income from continuing operations before income taxes

 $83,143  $64,956  $62,065 
             

Capital expenditures

            

Zig-Zag products

 $348  $2,342  $1,112 

Stoker’s products

  13,181   2,271   4,595 

Total

 $13,529  $4,613  $5,707 
             

Depreciation and amortization

            

Zig-Zag products

 $1,011  $1,469  $1,077 

Stoker’s products

  6,405   4,193   3,041 

Total

 $7,416  $5,662  $4,118 

 

(1)

Includes primarily selling and marketing costs

(2)

Includes corporate costs that are not allocated to any of the two reportable segments

(3)   Includes costs related to PMTA of $4.8 million, $3.6 million and $2.1 million in 2025, 2024, and 2023, respectively.

 

 

  

December 31,

  

December 31,

 
  

2025

  

2024

 

Assets

        

Zig-Zag products

 $256,762  $224,052 

Stoker’s products

  268,305   197,038 

Assets held for sale

  -   15,329 

Corporate unallocated (1)

  238,683   56,934 

Total

 $763,750  $493,353 

 

(1)

Includes assets not assigned to the two reportable segments. All goodwill has been allocated to the reportable segments.

 

Net Sales:  Domestic and Foreign

 

The following table shows a breakdown of consolidated net sales between domestic and foreign.

 

  

For the years ended December 31,

 
  

2025

  

2024

  

2023

 

Domestic

 $427,385  $330,690  $294,296 

Foreign

  35,677   29,970   30,768 

Total

 $463,062  $360,660  $325,064 

 

Historical Timeline

Fiscal YearFiled
2025Mar 2, 2026Showing above
2024Mar 6, 2025
2023Feb 28, 2024
2022Mar 15, 2023
2021Mar 11, 2022
2020Feb 19, 2021
2019Mar 12, 2020
2018Mar 7, 2019
2017Mar 8, 2018
2016Mar 13, 2017

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.