NOTE 6: GOODWILL AND INTANGIBLE ASSETS, NET

Goodwill

The following table summarizes our goodwill activity by reportable segment for the periods presented:

 

 

 

Brand Tripadvisor

 

 

Viator

 

 

TheFork (1)

 

 

Experiences

 

 

Hotels and Other

 

 

TheFork (1)

 

 

Total

 

 

 

(in millions)

 

Balance as of December 31, 2023

 

$

601

 

 

$

120

 

 

$

108

 

 

$

 

 

$

 

 

$

 

 

$

829

 

Foreign currency translation adjustments

 

 

 

 

 

(3

)

 

 

(12

)

 

 

 

 

 

 

 

 

 

 

 

(15

)

Balance as of December 31, 2024

 

$

601

 

 

$

117

 

 

$

96

 

 

$

 

 

$

 

 

$

 

 

$

814

 

Foreign currency translation adjustments

 

 

3

 

 

 

3

 

 

 

24

 

 

 

 

 

 

 

 

 

 

 

 

30

 

Re-allocation to new segments (2)

 

 

(604

)

 

 

(120

)

 

 

(120

)

 

 

310

 

 

 

414

 

 

 

120

 

 

 

 

Balance as of December 31, 2025

 

$

 

 

$

 

 

$

 

 

$

310

 

 

$

414

 

 

$

120

 

 

$

844

 

 

(1)
The carrying value of TheFork's goodwill was not impacted by the changes in our reportable segments in the fourth quarter of 2025.
(2)
Refer to “Note 18: Segment and Geographic Information” for information regarding our reportable segment changes
in the fourth quarter of 2025 and
“Note 2: Significant Accounting Policies” for information regarding the Company’s re-allocation of goodwill.

There were no goodwill impairment charges recognized on our consolidated statements of operations during the years ended December 31, 2025, 2024, or 2023. Refer to “Note 2: Significant Accounting Policies” for discussion regarding the Company’s 2025 goodwill impairment assessment. As of both December 31, 2025 and 2024, accumulated goodwill impairment losses totaled $3 million and was associated with the Hotels and Other segment.

Intangibles

Intangible assets, acquired in business combinations and recorded at fair value on the date of purchase, consisted of the following as of the dates presented:

 

 

 

December 31,

 

 

 

2025

 

 

2024

 

 

 

(in millions)

 

Intangible assets with definite lives

 

$

203

 

 

$

195

 

Less: accumulated amortization

 

 

(200

)

 

 

(189

)

Intangible assets with definite lives, net

 

$

3

 

 

$

6

 

Intangible assets with indefinite lives (1)

 

 

30

 

 

 

30

 

Total

 

$

33

 

 

$

36

 

 

(1)
Indefinite-lived intangible assets consist of Tripadvisor trade names and trademarks.

 

Amortization expense for definite-lived intangible assets was $3 million, $6 million, and $9 million, for the years ended December 31, 2025, 2024 and 2023, respectively.

There were no impairment charges recognized to our consolidated statements of operations for the years ended December 31, 2025, 2024 and 2023 related to our intangible assets. Refer to “Note 2: Significant Accounting Policies” for discussion of the Company’s 2025 indefinite-lived intangible impairment assessment.

The following table presents the components of our intangible assets with definite lives as of the dates presented:

 

 

 

 

 

 

December 31, 2025

 

 

December 31, 2024

 

 

 

Weighted Average

 

 

Gross

 

 

 

 

 

Net

 

 

Gross

 

 

 

 

 

Net

 

 

 

Remaining Life

 

 

Carrying

 

 

Accumulated

 

 

Carrying

 

 

Carrying

 

 

Accumulated

 

 

Carrying

 

 

 

(in years)

 

 

Amount

 

 

Amortization

 

 

Amount

 

 

Amount

 

 

Amortization

 

 

Amount

 

 

 

 

 

 

(in millions)

 

 

(in millions)

 

Trade names and trademarks

 

 

 

 

$

43

 

 

$

(43

)

 

$

 

 

$

44

 

 

$

(44

)

 

$

 

Customer lists and supplier relationships

 

 

1.9

 

 

 

95

 

 

 

(92

)

 

 

3

 

 

 

89

 

 

 

(84

)

 

 

5

 

Subscriber relationships

 

 

 

 

 

25

 

 

 

(25

)

 

 

 

 

 

22

 

 

 

(22

)

 

 

 

Technology and other

 

 

 

 

 

40

 

 

 

(40

)

 

 

 

 

 

40

 

 

 

(39

)

 

 

1

 

Total

 

 

1.9

 

 

$

203

 

 

$

(200

)

 

$

3

 

 

$

195

 

 

$

(189

)

 

$

6

 

 

Our definite-lived intangible assets are being amortized on a straight-line basis. The straight-line method of amortization is currently our best estimate, or approximates to date, the distribution of the economic use of these intangible assets.

The estimated amortization expense for intangible assets with definite lives for each of the next five years, and the expense thereafter, assuming no subsequent impairment of the underlying assets or change in estimate of remaining lives, is expected to be as follows (in millions):

 

2026

 

$

2

 

2027

 

 

1

 

2028

 

 

 

2029

 

 

 

2030

 

 

 

2031 and thereafter

 

 

 

Total

 

$

3

 

Historical Timeline

Fiscal YearFiled
2025Feb 13, 2026Showing above
2024Feb 20, 2025
2023Feb 16, 2024
2022Feb 17, 2023
2021Feb 18, 2022
2020Feb 19, 2021
2019Feb 19, 2020
2018Feb 22, 2019
2017Feb 21, 2018
2016Feb 17, 2017
2015Feb 18, 2016

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.