(7)Intangible Assets and Goodwill
The Company’s goodwill and other intangible assets arose from Wingstop’s acquisition of the equity interests of Wingstop Holdings, Inc. in April 2010, as well as the acquisition of restaurants from franchisees. Goodwill represents the excess of purchase consideration transferred for the respective reporting unit over the fair value of the business at the time of the acquisition.
The following is a summary of goodwill balances and activity (in thousands):
December 27,
2025
December 28,
2024
Balance, beginning of period$74,718 $67,708 
Acquisition of restaurants, net9,157 7,010 
Balance, end of period$83,875 $74,718 
Intangible assets, excluding goodwill, consisted of the following (in thousands):
 December 27,
2025
 December 28,
2024
 
Weighted Average Amortization Period
(in years)
Intangible assets:  
Trademarks$32,700 $32,700 
Indefinite-lived assets32,700 32,700 
Customer relationships (1)
26,300 26,300 20.0
Franchise rights (1)
29,979 20,879 7.3
Less: accumulated amortization(32,106)(27,814)
Definite-lived assets24,173 19,365 14.7
Intangible assets, net$56,873 $52,065 
(1)Included within Other non-current assets, net within the Consolidated Balance Sheets.
Amortization expense for definite-lived intangibles was $4.3 million in fiscal year 2025, $3.3 million in fiscal year 2024, and $2.7 million in fiscal year 2023. Estimated amortization expense, for the five succeeding fiscal years and the aggregate thereafter is (in thousands):
Fiscal year 2026$4,950 
Fiscal year 20274,819 
Fiscal year 20284,636 
Fiscal year 20294,332 
Fiscal year 20302,209 
Thereafter3,227 
Total$24,173 

Historical Timeline

Fiscal YearFiled
2025Feb 18, 2026Showing above
2024Feb 19, 2025
2023Feb 21, 2024
2022Feb 22, 2023
2021Feb 16, 2022
2020Feb 18, 2021
2019Feb 19, 2020
2018Feb 27, 2019
2017Feb 23, 2018
2016Mar 3, 2017
2015Mar 4, 2016

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.