Property and equipment, net consisted of the following:
 
 
 
December 31,
 
 
 
2017
 
2016
 
Promotion equipment
 
$
83,185
 
$
31,393
 
Production equipment
 
 
115,209
 
 
61,209
 
Equipment, furniture and other
 
 
223,602
 
 
42,660
 
Total property and equipment
 
 
421,996
 
 
135,262
 
Less accumulated depreciation and amortization
 
 
(162,533)
 
 
(12,950)
 
Total property and equipment, net
 
$
259,463
 
$
122,312
 

Historical Timeline

Fiscal YearFiled
2017Apr 16, 2018Showing above
2016Apr 17, 2017

About PP&E Disclosures

The PP&E disclosure details a company's physical asset base — land, buildings, machinery, and equipment — along with the depreciation methods and useful life assumptions that determine how these costs flow through the income statement. Capitalization policy thresholds reveal management's judgment on the boundary between expense and asset, directly affecting both reported earnings and asset values.

Key signals: changes in estimated useful lives or depreciation methods can materially shift reported earnings without any operational change. Compare capital expenditures against depreciation expense — when capex consistently trails depreciation, the asset base may be aging and underinvested. Watch for large asset impairments or write-downs that signal overvalued carrying amounts. Asset retirement obligations reveal future environmental or decommissioning costs that are often underappreciated. Compare PP&E intensity (PP&E-to-revenue) against industry peers to assess capital efficiency and competitive positioning.